NEWS GLEAMS: Paid Youth Opportunities in Web Design, Jesse Sarey Murder Case, & More

curated by Vee Hua 華婷婷

A round-up of news and announcements we don’t want to get lost in the fast-churning news cycle!


More police accountability news this week, this time around the Jesse Sarey murder case, where a former Seattle Police chief will testify against an Auburn officer’s use of force. Meanwhile, a man threatened Rep. Pramila Jayapal, and a shooting took place outside of Washington Hall.

Those who are looking to find summer events to attend this weekend might find themselves at Northwest Immigrant Rights Project’s Summer Social or at Daybreak Star for the Seafair Indian Days Powwow. Paid opportunities are also available for youth interested in learning web design or social media; applications close soon.

—Vee Hua 華婷婷, interim managing editor for the South Seattle Emerald

✨Gleaming This Week✨


Jesse Sarey’s family caresses the quilt dedicated to honor his memory at the Wing Luke Museum. In 2019, Sarey was killed by Auburn police officer Jeff Nelson. Nelson has been charged with second-degree murder and first-degree assault. His trial is set to begin this fall or in 2023. (Photo: Tiffany Hearsey)

Former Seattle Police Chief to Be Key Witness Jesse Sarey Murder Case; Finds Use of Force Violations in Review of Officer’s Actions

As reported by The Seattle Times, former interim Seattle Police Chief Jim Pugel will be a key witness in the murder and assault prosecution case of Auburn police officer Jeffrey Nelson, who shot and killed Jesse Sarey, 26, on May 31, 2019. Nelson had responded to a call about disorderly conduct at an Auburn convenience store; when he arrived, he confronted Sarey; the two got in a physical altercation, and Nelson said that Sarey tried to grab the officer’s folding knife and gun.

In 2020, Nelson was charged with second-degree murder and first-degree assault; he was only the third officer to be indicted for taking the life of a civilian in Washington State history, the first in 30 years, and the first under I-940, Police Training and Criminal Liability in Cases of Deadly Force Measure, passed in 2018. Trial is set for next year, in The State of Washington v. Jeffrey Nelson.

At the request of the King County Prosecutor’s Office, Pugel, who is a former police educator on use of force, reviewed 70 Auburn Police Department (APD) incident reports related to Nelson, dating back to 2013, including force reports, witness accounts, and dash-cam videos. Pugel then prepared a 20-page report; it graphically cites 17 use-of-force instances within the APD that Pugel deemed “at best unnecessary and often excessive or unconstitutional.”

See all of the South Seattle Emerald’s coverage on Jesse Sarey, including an Op-Ed by his foster mother.

Video co-created by Tammy Boland and Najifa Hossain.

Photo depicting Rep. Pramila Jayapal speaking at a podium in Kerry Park. Gov. Jay Inslee stands behind her. A pink poster hangs off the podium that reads in white text, "Together We Fight for All. Planned Parenthood."
Congresswoman Pramila Jayapal (D-Seattle) speaks at a rally to protest the overturn of Roe v. Wade on Tuesday, May 3, 2022. (Photo: Alex Garland)

Local Man Threatens Rep. Pramila Jayapal Outside of Her Home

A man threatened State Rep. Pramila Jayapal

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17 content optimization mistakes affecting ROI

Content optimization directly impacts ROI. The better the content for users and search engines, the more it drives results such as visibility, traffic, conversions and loyalty.

Even Ross Hudgens confirms it to be a mature content marketing strategy.

 That’s why we now see people adding content optimization to their budget requests.

I’m not asking you to spot the mistake in the above tweet but to see a significant amount dedicated to content optimization.

Now that SEOs have the budget for content optimization and know how to optimize content (even for featured snippets), let me showcase the mistakes that happen directly or indirectly when planning and implementing content optimization. 

I was able to find 17 of them. Let’s get straight to it.

1. Not doing audience research

The biggest mistake while optimizing content is not considering for whom this content needs to be. If the audience reading your content is not right, how can you expect ROI?

Every business and industry/segment has different audiences that read the content. 

For example:

The publishing industry

A publishing site like Search Engine Land would target the audience such as:

  • SEOs at all levels (entry, intermediate, experienced, managerial) to learn and inspire
  • PPC professionals at all levels (entry, intermediate, experienced, managerial) to learn and inspire
  • Business owners looking to market their SEO or PPC related products

Service industry

A marketing agency like Missive Digital would target the audience such as:

  • Business Owners of SaaS, IT, and B2B companies
  • Marketers at all levels (entry, intermediate, experienced, managerial) to learn and inspire about marketing

Product segment

A talent-hiring platform like Codemonk would target the audience such as:

  • Developers of all technologies looking for jobs
  • Project heads of global enterprises looking to hire remote talent

When I first thought about writing content on “top fashion eCommerce brands,” I found a lot of competing blogs that were talking about which fashion brands to buy from.

But, the target audience of eComKeeda is the eCommerce business owners. So, it was tricky to target that keyword.

Vatsal Shah and I concluded that rising fashion ecommerce business owners would be keen to know how the top online fashion brands became successful.

We decided to write the content showcasing the behind-the-scenes story of every top online fashion brand and their life-changing decisions. 

The result is in front of you. We still own that featured snippet.

You can optimize your content for a specific audience and get a much higher ROI. It doesn’t matter what keywords you use, as long as they’re relevant to the people who will be reading them!

2. Not optimizing for users’ reading intent

Being an SEO, you care a lot about user search intent; what goes missed is their reading intent – the “Why” of a person reading the content.

For example, this week, we optimized content for “ReactJS developer skills.” When we received the blog for optimization, we saw it had the section, “What is ReactJS and its benefits.”

My team member quickly messaged me about whether we

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Ga Tech’s Sophisticated Technologies Progress Heart to Obtain Financial investment from Visa for FinTech Innovation

Patrick Williams is Visa’s North American head of electronic partnerships.

These days, the Georgia Institute of Technology’s Innovative Know-how Enhancement Middle (ATDC) announced a new a few-year monetary dedication by Visa, the entire world chief in digital payments, to even more speed up innovation throughout money and payments systems (FinTech).

ATDC, the condition of Georgia’s technologies incubator, operates with business owners to construct and scale effective technologies firms. Its FinTech method, introduced in 2015, has targeted on making and expanding FinTech companies in Georgia. Since its launch, the program has evaluated additional than 250 startups, has 25 corporations in its existing portfolio, and developed one particular unicorn, Greenlight, a 2018 ATDC graduate now valued at additional than $2 billion.

Visa’s fiscal sponsorship and leadership in the FinTech classification will allow for for continued expansion and startup help for business owners in the program. As component of the sponsorship, Visa executives will mentor plan contributors and generate connections to improve options to provide their FinTech innovations to Visa and its companion network.

“Georgia is our nation’s FinTech command centre and we at ATDC are very pleased to spouse with Visa to continue on to travel innovation forward in this sector,” said John Avery, ATDC director. “We are focused to our FinTech ecosystem’s ongoing progress and achievement, and ATDC serving as the nexus to business owners, sector, investors, and Ga Tech’s resources to aid these startups prosper.”

Startups approved into the incubator’s software will be integrated into Georgia’s sturdy FinTech ecosystem, in which more than 200 FinTech firms producing $72 billion in once-a-year profits connect with home. More than 70 percent of all U.S. money transactions are managed by payment processing companies headquartered in Ga. 

ATDC has hired Robert E. Daniel as the FinTech catalyst who will oversee the vertical, manage the pipeline, and consider these startups and their improvements for acceptance into the portfolio.

“We watch Atlanta as a flourishing FinTech neighborhood and an epicenter of economic technologies skills where Visa can turn into an integral aspect to its ongoing advancement. A partnership with ATDC delivers Visa the possibility to get associated with supporting area startups as the long term of payments proceeds to look dazzling, thanks to this environment of revolutionary business people,” mentioned Patrick Williams, Visa’s head of electronic partnerships in North America.

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