How can you help existing webpages get new traction and move up in search rankings?
That’s the question posed by Faith in this edition of Ask An SEO. She wrote:
“I have a few keywords ranking on the fourth or fifth page of Google.
It’s been a year ranking at this position. What should I do to improve the rankings now?”
Adam Riemer from Adam Riemer Marketing shares his response with Miranda Miller, Writer & Editor, in this edition of Ask An SEO.
Evaluating internal pages that may be competing against your candidates for optimization is an important first step, he says.
Improving Page Speed and Core Web Vitals may also give you new opportunities to improve rankings.
Adam shares a step-by-step process for finding opportunities to improve existing content with local schema, improving a user’s on-page experience, getting links from relevant media sources, and more.
You can watch the full video here and find the full transcript below.
Ask An SEO: Improving Rankings With Adam Riemer [Full Transcript]
Miranda Miller: Hello, and welcome to Ask An SEO. … This week, we have with us Adam Riemer from Adam Riemer Marketing, AdamRiemer.me.
The question that people have for you this week comes from Faith.
Faith has a few keywords ranking on the fourth or fifth page of Google. They’ve been stable there for about a year, and she would like to know: What can she do to improve those rankings now?
Adam Riemer: Okay. That’s a good question and comes up way too often. I have to deal with that with a lot of clients. Well, not deal with it, but I get to solve that problem for a lot of clients.
Improving Rankings For Existing Content, Step By Step
And I’ll look to see: Do we have competing pages in those positions?
And is there one with an indent after it, maybe? And from there, I’ll be like, Okay, well… do both of these pages need to exist?
If there is nothing competing and it’s just one page there, I start to look at the page experience, and I say, Okay, why is this not the best experience for the user or for the search query?
And then we start to address, and you can look at, Do we properly explain the concept?
Is the article as good as it could be?
Is it formatted correctly? Could it use some bulking up?
Sometimes, one thing I’ve had to do a lot recently… there’s a case study on my website right now recently, I have to delete most of the copy because people just wrote copy to hit a minimum word count by actually reducing it, and just sharing the actual information.
We’ve been able to pop our clients up to the top positions from there.