3 SEO tools to build for your clients in Data Studio

With the wide variety of clients out there, you’re bound to run into the occasional DIY marketer. These marketers prefer that you teach them how to be self-sufficient rather than rely on you for every little question.

These clients can be a blessing but can also be dangerous. The challenging aspect of client management is finding the balance between empowering them to get the data they want without feeling like they don’t need you.

That’s where Google Data Studio tools come into play.

Data Studio is typically used for general reporting. The real beauty of Data Studio is that it can be used for so much more. 

By creating tools for clients, you enable them to do the actual research it takes to accomplish SEO while still providing that much-needed maintenance and guidance that comes with experience. 

This article illustrates free dashboard templates you can use with your clients. 

How to change the branding

Before we dive into the specifics, you may want to update the branding and logo of your dashboard. This process could not be easier.

Right-click on your logo, and you will see a menu appear. Near the bottom, select “Extract theme from image.” You will then be presented with three different color scheme options. Select whichever one you feel best represents your brand.

This will automatically change most of the colors and get you most of the way to the finish line of designing in your Data Studio tool. However, there may still be a few charts or texts you’ll need to update.

1. Technical SEO auditing

Tracking technical SEO efforts can be difficult to visualize. Sure, you can track it in a spreadsheet, but that isn’t client-friendly. 

For years, SEOs have attempted to make dashboard trackers to help show improvements in site health over time. 

Luckily, our friends at Screaming Frog have finally cracked the case of the perfect technical SEO dashboard. The best part? The template is free. You can see it here.

How to copy the dashboard

To copy the dashboard:

  1. Click on the three dots in the top right
  2. Select make a copy
  3. Select your data source (don’t worry, you can update later)

How to set up the technical SEO tracker tool

Screaming Frog has published a helpful guide on setting up this Data Studio tool. What they will walk you through includes:

  • Setting up a scheduled crawl
  • Configuring the export to a Google Sheet
  • Connecting that Google Sheet to the Data Studio dashboard

You can find the full tutorial here.


Get the daily newsletter search marketers rely on.


2. Keyword research

The presentation of keyword research takes many forms. Most recognizable is the simple spreadsheet. Some people create keyword maps for each page or topic, while others with smaller clients have a short list of keywords.

However, Data Studio can be a powerful analysis tool for larger sites with tens of thousands or millions of keywords.

If you are working with millions of keywords, do not use Google Sheets

Read More

4IR-all set companies build each individuals and technologies

  • New producing alternatives are expected to create 133 million jobs in the upcoming 4 a long time because of to the Fourth Industrial Revolution (4IR), but an believed 75 million jobs are likely to be missing to engineering development at the exact same time.
  • Suppliers have to prioritise their people today and their technological know-how to thrive in the 4IR age.
  • Emerging very best exercise in this location will involve attracting and engaging with talent, and operating with third parties to develop the expertise of equally present-day and upcoming workers, as well as 3rd functions this sort of as suppliers.

We live in one particular the most exciting ages at any time – the age of the Fourth Industrial Revolution (4IR). Electronic transformation, and technology much more broadly, more and more form an integral component of lifestyle, giving humanity a special option to rethink and redesign the way they source, generate, produce, and consume. And this is not only to improve efficiency and advancement, but also to produce new value for staff, culture and the atmosphere.

Producing accounts for about 22% of world-wide work, however the the vast majority of producing companies continue to absence a clear method on how finest to equip their workforce with the essential capabilities for this new age. The 4IR could direct to the displacement of an approximated 75 million positions globally in the up coming 4 a long time. At the identical time, it is predicted that new opportunities could build 133 million new work – a web favourable of 58 million new 4IR roles by 2022.

So, how can businesses prosper in the age of the 4IR? The respond to is easy: the future of producing is not just about engineering, it is really about creating both technological innovation and men and women. Right here are a few manufacturing greatest practices that optimize the two the expertise of men and women and the use of machines:

1) Expertise attraction and engagement

While engineering has created anything much more productive, it is normally by including a blend of talent and techniques that providers are profitable. All systems, procedures and technologies drop flat when we never have the appropriate individuals to perform with them. Now, much more than ever, companies will need to seek the services of the ideal talent offered and build a strong employer brand. Furthermore, companies have to have to actively interact their staff in the style and implementation of their digital tactics – from senior management to shopfloor workers. This will ease know-how adoption throughout the organization, somewhat than pushing as a result of acceptance of new methods and tools from the major down.

When brewing corporation Heineken wanted to spotlight the worth it destinations on its men and women, it produced a collection of movies showcasing the tales of recent Heineken workforce that perform in a selection of positions and areas. The intent and result of the campaign was to clearly show that the model revolves all-around the unique personalities

Read More