3 SEO tools to build for your clients in Data Studio

With the wide variety of clients out there, you’re bound to run into the occasional DIY marketer. These marketers prefer that you teach them how to be self-sufficient rather than rely on you for every little question.

These clients can be a blessing but can also be dangerous. The challenging aspect of client management is finding the balance between empowering them to get the data they want without feeling like they don’t need you.

That’s where Google Data Studio tools come into play.

Data Studio is typically used for general reporting. The real beauty of Data Studio is that it can be used for so much more. 

By creating tools for clients, you enable them to do the actual research it takes to accomplish SEO while still providing that much-needed maintenance and guidance that comes with experience. 

This article illustrates free dashboard templates you can use with your clients. 

How to change the branding

Before we dive into the specifics, you may want to update the branding and logo of your dashboard. This process could not be easier.

Right-click on your logo, and you will see a menu appear. Near the bottom, select “Extract theme from image.” You will then be presented with three different color scheme options. Select whichever one you feel best represents your brand.

This will automatically change most of the colors and get you most of the way to the finish line of designing in your Data Studio tool. However, there may still be a few charts or texts you’ll need to update.

1. Technical SEO auditing

Tracking technical SEO efforts can be difficult to visualize. Sure, you can track it in a spreadsheet, but that isn’t client-friendly. 

For years, SEOs have attempted to make dashboard trackers to help show improvements in site health over time. 

Luckily, our friends at Screaming Frog have finally cracked the case of the perfect technical SEO dashboard. The best part? The template is free. You can see it here.

How to copy the dashboard

To copy the dashboard:

  1. Click on the three dots in the top right
  2. Select make a copy
  3. Select your data source (don’t worry, you can update later)

How to set up the technical SEO tracker tool

Screaming Frog has published a helpful guide on setting up this Data Studio tool. What they will walk you through includes:

  • Setting up a scheduled crawl
  • Configuring the export to a Google Sheet
  • Connecting that Google Sheet to the Data Studio dashboard

You can find the full tutorial here.


Get the daily newsletter search marketers rely on.


2. Keyword research

The presentation of keyword research takes many forms. Most recognizable is the simple spreadsheet. Some people create keyword maps for each page or topic, while others with smaller clients have a short list of keywords.

However, Data Studio can be a powerful analysis tool for larger sites with tens of thousands or millions of keywords.

If you are working with millions of keywords, do not use Google Sheets

Read More

5 Essential Structured Data Types Your Site Needs to Have

In this movie, we’re heading to be discussing the 5 varieties of structured facts that are crucial to practically each one internet site. Structured facts plays a huge role, not only in permitting the research engines comprehend your context, but can also impression the skill for your web-site to rank for prosperous characteristics.

Movie Transcript:

So, what is structured facts? In advance of we get into this, in circumstance you haven’t seen any other videos on this channel, we’re just likely to do a transient overview.

What is Structured Info?

Structured info is a label utilized to a amount of markup formats. It permits Google and other search engines to fully grasp the facts in its indexes. So it’s metadata. Which is in essence just knowledge about information and it is for equipment.

Particularly in this scenario, we’re conversing about the search engines. And the principal goal is to enable with improved indexing, as very well as comprehending. It’s not the finish-all be-all when it arrives to rating. You still have to have excellent material, you will need to provide benefit, you require to be exclusive, et cetera.

All individuals other points apply when it arrives to Search engine marketing. But structured data can absolutely support very a bit.

Structured facts plays a enormous job, not only in permitting the lookup engines realize your context, but can also affect the potential for your web page to rank for prosperous features.

Schema.org Overview

Schema.org will be the ontology that we will use when it comes to research.

It was started by Google, Microsoft, Yandex, and Yahoo. And the aim was to actually create a unified language for the world-wide-web, and exclusively, for look for engines so they can improved realize context.

This is a extremely popular markup language and all of the lookup engines can fully grasp it. Now there is a quantity of courses and styles that we can decide on from, and each and every of them have their personal established of values. So we have to have to make confident that we use the appropriate values, if we want the research engines to genuinely comprehend what it is that we’re talking about.

How Schema.org Functions

Schema.org is set up in a hierarchal purchase and it’s broadest merchandise is known as Issue, and it narrows down even further. Just about every merchandise type has what are known as homes. And these qualities assistance describe them.

Some of them are needed, and others can just include extra element or context. So you want to make guaranteed that you opt for the most precise one as attainable, when you’re incorporating them to your website. So how does this use to SERP options?

As we know today, Google lookup has modified pretty a little bit. And we have obtained these matters called SERP characteristics, we’ve obtained the Know-how Panel, we’ve got People Also Check with containers, we have got FAQ, and all these other items likely on. And they are starting

Read More