SEO vs. PPC: When to Optimize and When to Pay for Traffic

If you’re struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.Balancing the cost, maintenance, and results of a marketing campaign isn’t easy. Most of the time, the solution to this problem is one of two marketing strategies: search engine optimization (SEO) or pay-per-click (PPC) campaigns. But which method is suitable for you?

In this article, we’ve explored what you can expect to achieve from each of these acquisition strategies. We’ve also provided some pros and cons of SEO and PPC strategies along with descriptive statistics and real-life examples to help you decide whether your business is best suited for SEO or PPC – or both.


What is SEO?

Search engine optimization is the process of enhancing your website’s visibility to make it rank and gain organic traffic from search engines.

Just as you turn to your favorite search engines, such as Google or Bing, to look up a new marketing acronym or where to get good pizza, so do your consumers. When you invest in SEO, you’re increasing the likelihood of your target audience finding you when they make a Google search for keywords related to your product or service. In fact, 61% of marketers say that SEO is a top inbound marketing factor for their business. But it’s easier said than done.

Here’s an example of SEO in action.

In the image below, Hubspot appears at the top of Google’s organic search engine results page (SERP) for the term “inbound marketing,” thanks to the SEO strategy we have in place.

The order of the results that appear on the search engine results page isn’t arbitrary. Each search engine takes into account several ranking factors that influence where a webpage gets placed. The goal of an SEO strategy is to create web pages and content that work with the ranking factors of the search engine in order to rise within the SERP rankings.


Are there other search engines besides Google?

Most SEO strategies center around Google instead of others like Bing and Yahoo! because it holds 92.47% of the search engine market share. Because of this, you’ll need to learn about Google’s 200 ranking factors, technical SEO, link building, content creation, and so much more if you want to appear higher up on the search engine results page.


Pros of SEO

Here are some advantages of SEO:


1. SEO is cheaper in the long run.

Although SEO might cost time and money -to pay freelancers or agencies, and for SEO tools – it’s still cheaper than PPC in the long run.

When you create content that ranks and drives traffic to your website, you no longer have to keep spending money to make your target customers see it. And when these customers decide to click on your link, it comes at zero cost, unlike a PPC campaign where you pay per click.

Organic traffic is also very scalable and

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Web Slams Man Banning Sister’s Involvement in Marriage ceremony She’s Having to pay For

Reddit consumers have backed a girl who explained she is currently being included in any choice-building, despite funding it with her individual dollars.

Shared on Reddit’s “Am I the A**gap” [AITA] site by an nameless 31-year-old woman from Northern Eire, in the U.K., the write-up garnered additional than 15,000 upvotes and 2,340 feedback considering the fact that it was uploaded on Sunday.

User u/Downtown-Bowler admitted splashing £25,000 ($33,973) for her 29-yr-outdated brother’s wedding day.

She reported: “I said I’d spend for it, as it is tiny with 100 visitors and established up a marriage account for them into which I set £25,000 which they equally have access to.

“SIL’s [sister-in-law] full loved ones are associated as bridesmaids and groomsmen. My partner and I are friends. Brother and SIL have been heading about venues with her family members and I get emailed the costing if it can be chosen.

“I told my brother I don’t mind having to pay for the wedding but I experience really weird that everyone else is concerned in the decision and I’m just concerned with paying out. Brother has stated that I am not our dad and mom, I can not change our moms and dads and that is why I am not associated.

“Why are unable to I just do one thing nice devoid of creating him feel sh*t. I feel like an a**gap for producing drama, but also experience taken edge of. AITA?”

The female also admitted that not only had she compensated for the wedding ceremony but also his university master’s diploma and will assist economically with rounds of in vitro fertilization (IVF) treatment method for him and his companion.

In an current comment, the girl stated she was ready to afford to pay for the wedding because of to her beneficial position as a industrial pilot before introducing her brother experienced “seriously been there for me emotionally.”

Shortly immediately after the article was uploaded, numerous consumers shared their heated viewpoints, most of which ended up supportive of the sister.

One commenter reported: “You happen to be NTA [not the a**hole]. He would like to slash you out of even being associated, then he would not have to have your revenue.

“He has it ideal. You’re not his parent. So, halt performing like it. He is an adult, he can fear about his possess funds.”

A further included: “I do not believe you need to even shell out for the wedding. If he is behaving like this now, he’ll just minimize you off and get in touch with yet again when he desires support. So not well worth your exertion ad money. NTA obviously but he is a significant AH [a**hole].”

A third commented: “Your brother is applying you as an ATM and the actuality you are not currently being invited to items screams how a great deal he is taken you for granted.

Inventory graphic of marriage ceremony cake in entrance of a bride and groom. Reddit customers backed the lady who
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