As purchasing power continues to shift and paid marketing budgets dwindle, SEO is increasingly important for business executives who are looking to stay ahead.
By leveraging critical insights into consumer trends found through comprehensive SEO, strategies, decision-makers can remain agile in an ever-changing market landscape.
This article identifies five key trends and areas of opportunity to watch for in 2023.
What Is Enterprise SEO?
Enterprise SEO is the fundamental and strategic execution of organic programs across enterprise-level organizations.
This involves managing large-scale SEO projects for organizations with large websites and a wide range of products and services.
Large brands with multiple departments and infrastructures are typical examples of organizations that utilize enterprise SEO technology and implement core principles into the business.
The same applies to organizations that have thousands of webpages.
Enterprise SEO also involves stakeholder management, planning and strategy, and alignment with corporate goals compared to regular practices.
What Has Changed In Enterprise SEO?
In 2022, this involved improving cross-channel and broader departmental collaboration and advancing workflow, reporting processes, and systems.
We also saw more SEO professionals utilizing data and insights in real time and embracing AI-based automation.
Fast forward to 2023, and we see SEO being engrained in organizations – and AI being infused in SEO – looking for cost-efficient channels that can deliver return on investment (ROI) and add incremental benefits in terms of compounding benefits.
With over 90% of organizations planning to utilize SEO in 2023, it’s here to stay. It is here to change, adapt, and grow!
It is changing beyond its traditional siloed boundaries, bringing new opportunities for those who exercise agility, flexibility, and willingness to change.
5 Essential Enterprise SEO Trends To Watch In 2023
1. Compounding SEO Value
As most marketers are being asked to do more, companies focusing on SEO see a compounding return on their investment yearly.
At BrightEdge (my employer), we study different industries; we’re seeing that leaders from last year are getting a return on their SEO work that grows over time.
For example, we tracked the performance of the top-ranking pages for the top 1,000 ecommerce terms over the last year.
We found that this year, those same pages are driving 20% more keywords each, resulting in a 120% lift in traffic, according to click data.
As users engage with your page, it builds authority. And as more searches emerge related to that page, they are shown for those different keywords as well. Moreover, the traffic goes away once you stop spending on paid channels.
So, the compounding effect of SEO is worth noting, and it’s driving significant value for ecommerce pages.
The work done by SEO pros today also pays off in the long run.
2. Search Updates, Best Practices, And Search Engine Algorithms
We are only in Q1 of 2023, and the pace of change and innovation – especially around AI – has been rapid. One of the biggest challenges facing