An Search engine optimization expert is a specialist in lookup motor optimization who performs exterior of common contracted work.
For occasion, they may well be freelancers who get the job done with their individual shoppers or within an current team but not as staff members.
They might be responsible for a variety of jobs from pitching and closing to agreement negotiations, as well as Website positioning.
And though there are some positive aspects to possessing a variety of responsibilities and the flexibility to consider on only the projects you want, Web optimization consulting also has its downsides.
This column will enable you fully grasp what to count on right before selecting a vocation as an Web optimization consultant.
Are SEO Consultants Employed Or Freelance?
In the U.K., the answer gets slightly more complicated. The term “SEO consultant” can also describe the job title of an employed SEO that doesn’t really denote seniority or management responsibilities.
Like “SEO specialist” or “SEO advisor.”
This might also be how freelancers with side hustles and full-time jobs describe themselves.
It does, however, also mean an independent contractor like in the U.S.
Projects vs. Multiple Clients
An SEO consultant might choose to work with their own clients and the only person working on their SEO.
They might also choose to take contracts that embed them within an existing team, like joining as additional support to an enterprise SEO team.
Running Your Own Business
The key difference between a career as an SEO consultant and any other type of SEO job is that you will be running your own business.
As an independent contractor, you manage your contracts, pitching, and financial/tax obligations.
What essential skills do you need to be a successful SEO consultant beyond being a good SEO professional?
Below is an overview of the basic skills for thriving as an independent SEO contractor, other than on-page, technical, and off-site SEO.
You may be used to managing a budget in your employed role to make sure clients’ hours were filled or checking profit and loss for your department.
However, additional, unforeseen costs can crop up when working as a freelancer.
That means you need to be able to manage a budget quickly, or there won’t be enough money left over at the end of each month for you to take home a wage.
There may be ad-hoc costs, such as initial legal advice, and ongoing costs like retaining an accountant.
Any marketing collateral, the cost of hosting and developing a website, those fancy tools we all love to use. You will entirely pay for them.
Without the deep pockets of an agency or brand behind you, all your business expenses will come from the money you have managed to earn as a consultant.
Although any job requires a degree of time management, being an SEO consultant means spinning many plates at once.
There is also a lack of structure, support, and resources with an employed role.