Texas GOP’s voting meme reveals how Trump-fashion messaging wins internet’s awareness

A Twitter meme posted on Friday by the Republican Social gathering of Texas that in comparison waiting around in line for COVID-19 tests to waiting around in line to vote rapidly provoked anger from the left, giddiness from the correct, and rose to one particular of the prime trending posts on the system that working day.

In other phrases, professionals on propaganda and world wide web misinformation mentioned, the meme did precisely what it was meant to do.

“The target is to more divide individuals, but divide them by producing them experience they’re aspect of a team,” explained Sam Woolley, an assistant professor at the University of Texas at Austin who also serves as the job director for propaganda research at the Middle for Media Engagement.

He extra that these kinds of an solution is “driven by a point of view that other folks who really don’t consider what you think are the enemy, fairly than fellow Americans.”

The meme, which came from the official account for the Texas GOP, utilized a image of a COVID-19 check web site line in New York and provided the textual content, “If you can wait around in line for several hours for screening … You can vote in man or woman.” It was a concept that some critics reported instructed that excessive waiting periods are suitable and that designed light-weight of difficulties that disproportionately have an impact on communities of shade.

Such memes, according to specialists, are section of a escalating political social media tactic that has turn out to be productive in latest decades: Bundle sophisticated facts into brief, simplified bites, and use it to divide people today into unique teams that are opposed to just one one more.

“You are remaining rage farmed,” John Scott-Railton, a senior researcher of disinformation and cyberattacks at the College of Toronto’s Citizen Lab, wrote in a tweet to folks who had been reacting angrily to the meme. He reported that responding to the tweet was supplying the GOP with a larger megaphone: “Your indignant quotation tweet = the objective.”

Polarizing memes have grow to be a lot more well known in American politics because the election of former President Donald Trump, claimed Woolley, including that social media accounts for Republicans and Democrats have applied them as tools. On the remaining, Occupy Democrats, a group that publishes large-reaching political posts on its website and social media accounts, has utilized these polarized memes to make a social media next on Facebook. Considerably-suitable Republican teams have used politically divisive memes to attack supporters of expanded voting measures, Black Life Issues protestors and to push against masks and vaccines.

But Woolley said the Texas GOP’s meme is distinctive simply because it was released from the formal social media account of a political occasion. The meme marks a departure from the account’s normal image posts, which are likely to concentration on laws, occasions, and announcements.

“It’s unusual, and primarily relating to, that this will come from the formal

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Five Ways To Supercharge Brand Awareness With SEO

By Matt Bertram, Enterprise SEO Consultant at EWR Digital and co-host of the SEO podcast “The Unknown Secrets of Internet Marketing.”

Whether you’re a CEO of a large enterprise, marketing director, small business owner or author, you can and should use search engine optimization (SEO) to build your brand. Personal and business names alike can improve their online presence by standing out and gaining recognition.

SEO focuses on improving the user experience for consumers. Your website’s speed, design, content, responsiveness and intent all play a role in your visibility and desirability online. The easier your online presence is to find and access, the faster you can build awareness to draw the right people to your brand.

To supercharge your brand awareness efforts, target the right audience with the right content at the right time and place. How? Through SEO.

Using SEO To Build Brand Awareness

By optimizing critical elements of your website for search, you can boost your rankings and achieve greater brand recognition online. Attract more traffic to your website and convert visitors into leads and engaged consumers.

1. Use content marketing.

Publishing quality, valuable content on your website regularly is one of the most effective ways to increase your rankings on search engines, build brand awareness and attract quality leads to your website. Content marketing can help you build trust with people, educate consumers and inform people of your products and services. 

To create a foundation of outstanding content, focus on giving your audience what they need. This may include answering common questions, offering unique perspectives on industry-related topics or crafting engaging pieces that people can’t wait to consume.

Content marketing isn’t limited to blog posts and case studies. You can create everything from e-books and infographics to videos, podcasts, webinars and other creative pieces to engage your audience. 

2. Identify relevant keywords.

Optimizing your content with appropriate keywords is an essential part of every great SEO strategy. Identifying relevant phrases and longtail keywords can help you rank for the terms needed to enter the conversation with consumers and meet them where they are in the buyer’s journey. 

Ranking near the top of search engine results pages (SERPs) for specific key phrases is also a form of social proof. In other words, it can boost your credibility and trustworthiness in the eyes of consumers, as organic rankings are typically more trusted than paid ads.

Remember to optimize every piece of content for search intent (or user intent). Give users what they intend to find when they type specific terms into search engines. This will help boost your conversion rates and keep people onsite longer. Focus on keywords that are navigational, transactional, informational and commercial to satisfy intent. And don’t forget to target branded search terms in addition to industry keywords.

Optimizing the following on-page elements with target keywords can help you enhance your visibility and brand recognition:

• Page title

• Headers and subheaders

• Meta description

• Body paragraphs

• Image alt text

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