Everything You Need To Know About Cloudflare For SEO

Maybe you’ve heard of Cloudflare in your SEO wanderings. But even among those familiar with the name, many don’t know know how it really works.

Some think that the platform is nothing more than another DNS management system.

However, I can confidently say that the platform offers exceptional features for:

  • SEO security.
  • DDoS protection.
  • Speed optimization.

If you haven’t had the time to learn how Cloudflare can improve your SEO, this guide covers multiple feature implementations that can supercharge your search engine optimization in the next few pages.

(Disclosure: I’m a Cloudflare certified partner. This article is based on my 20+ years of experience in enterprise SEO and familiarity with the platform; I’ve received no compensation for writing this.)

Wait. What Is Cloudflare If It’s Not A DNS Management System?

Cloudflare started as a DNS management tool but has since expanded into a tool for:

  • DNS management.
  • Security.
  • Caching.
  • Website optimization (more on that below).
  • Bot Management.
  • WAF.
  • So much more.

If you dig into the company, they call themselves a “web performance and security company.”

And through a global network, they’ve been able to offer fast, private, and secure features that can help you keep your site fast and secure.

Plus, the company has been rapidly adding features that show the power of running Cloudflare in the background of your website.

For example, one of the major announcements at the end of October 2021 was that IndexNow had become a thing. Microsoft and Yandex have both pushed IndexNow, an open-source protocol that allows you to tell search engines to instantly index your pages.

Cloudflare partnered with Microsoft, and the two announced that 60,000 websites have opted into the Crawler Hints feature.

Essentially, the feature, which is part of Cloudflare’s platform, tells Bing that you have new website assets that need to be crawled.

The protocol works so well that Google has said they’re going to test it to see whether it’s something they may integrate into their search engine.

As anyone in the SEO field will tell you, instant indexing is a complete game-changer for site owners.

With that context under your belt, let’s take a look at how Cloudflare can improve your SEO and how to use some of its features.

Cloudflare Features That Can Improve Your SEO

Security-Related Features

  • SSL/TLS.
  • Firewall.
  • Bot Management.
  • WAF.
  • Captcha.

Performance-Related Features

  • CDN.
  • Caching.
  • Code Minify.
  • Image Optimization.
  • Redirects.

Security-Related Features

Do you know any SEOs who are security experts? Of course, you take on many roles when working on a site’s optimization, but there are a lot of security aspects that are simply out of your wheelhouse.

Cloudflare can help you bridge the security gap to improve user experience and site security with the following features:

SSL/TLS

Screenshot from Cloudflare, December 2021

Data security is at the forefront of consumers’ minds. In 2019, over 15 billion records leaked due to eCommerce data theft.

Cloudflare offers SSL free of charge to encrypt a user’s web data and even boosts SEO through:

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