Tag: Content

How ChatGPT can help you create content for SEO

Amel

ChatGPT is top of mind for many people in the content creation and SEO spaces – and even seems to be a developing obsession inspiration to Google itself.

The biggest question for SEOs and people trying to create content to drive traffic from search engines is obviously:

How can ChatGPT help create content for SEO?

ChatGPT performs a few specific functions that can help you with content creation for SEO like:

  • Writing whole SEO-focused blog posts, articles, and landing pages.
  • Generating research you can use in SEO-focused content.
  • Performing specific SEO tasks to support your content creation, like keyword research or content clustering.
  • Creating embeddable elements and enhancements within your content to make the articles better and more linkable.

Sounds good, right?

The flip side is that while ChatGPT can be incredibly useful in some SEO content creation scenarios, it can also introduce risks for your sites. (Not to mention, it is still quite bad at several tasks.)

This article will walk you through some functions you can use to help you create content for SEO, alert you to some of the risks associated with some of them and discuss the areas where you might be better suited to use a different tool for the job.

Writing blog posts with ChatGPT

ChatGPT can write entire blog posts in a few minutes (and is not super humble about it if the output it generated is any indication): 

Google has said their primary concern is whether AI content is “helpful” and that all their guidelines and recent updates (including E-E-A-T) will apply to AI content.

They recently wrote about this again, explicitly saying there is no “ban” on AI-generated content in Google search results.

As with many things in SEO, if your question is “does AI content work” the answer is really “it depends.”

If you have a very authoritative site like Bankrate or CNET, there might be a class of topics where AI content can rank very well, potentially even with minimal editing.

If you’re an independent publisher cranking out thousands of AI-generated blog posts, or you’re just a less authoritative site pushing out lots of AI content, you may not be so lucky (see Mark Williams-Cook’s example in the first comment here):

As you can see his graph was moving up and to the right for a while (until it wasn’t). 

If you’re running a business, you also have to worry about the accuracy of ChatGPT’s content, as you would with in-house or freelance writers.

There are many things that it just gets wrong, as the tool itself will admit:

chatgpt-inaccurate-information

So whether you can run with intact ChatGPT content is a question of what you’re trying to accomplish and your risk threshold.

Creating subsections, meta descriptions and short content blocks

While you want to be careful with the amount of content you let ChatGPT run wild on, you can do a few things to make the content it produces more useful:

  • Specific prompts: Give very specific prompts about
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How to update content and dates for SEO in 2023

Amel

Every new year, SEOs, bloggers and publishers are eager to capitalize on “fresh content” ranking boosts by adding new dates to old or existing content. 

Google’s search advocate John Mueller again reiterated that only significant content changes should lead to a changed date in articles.

But what is considered significant? And what does it really mean to change a date?

Both depend on many factors. As always, there is middle-ground to cover so let’s dig deeper in this article. 

The evolution of fresh content ranking boosts

There was a time when updating content did not help attract visitors on Google. Then over the years, Google increasingly rewarded “fresh content.”

Do you remember the concept of “query deserves freshness” (QDF)? 

As early as 2007, former Google SVP Amit Singhal discussed how the algorithm considers searchers’ need for current information.

The QDF model aims to measure, assess and rank content based on its value for a particular (time-sensitive) search query. It was among the first algorithm tweaks meant to take user intent into account.

This meant that less authoritative but newer content would sometimes outrank high-quality but older content because some searches require current results than others. 

The example below shows a Google search for [us elections] in January 2023:

When you click the “Overview” button on top, you will get another results page with even more current results covering primarily the latest election that will take place next. (Here the “2023 United States House of Representatives elections.”)

When you search for election results, you most likely don’t want to see results from the past election (even though they have earned many links ever since). You’d want results from this election, which may not have attracted as many links yet in a short time.

In the past, the article date indicated to Google which resource was newer. Only a limited number of keywords were affected at first, and this still does not apply to all search queries.

Some SEOs started gaming this ranking signal quickly. They changed the date automatically, sometimes every day. Others removed the dates to at least not look outdated.

All this forced Google to dig deeper into the actual content’s value.

The Google algorithm has significantly changed since, but QDF is still present among other freshness systems. 

“We have various “query deserves freshness” systems designed to show fresher content for queries where it would be expected.”

– A Guide to Google Search Ranking systems, Google Search Central

This is still one of Google’s unique selling points. They have a fresher index compared to Microsoft Bing. 

Bing and alternative search engines, still heavily rely on site authority as measured by incoming links and overall trustworthiness. This works fine for some keywords but is stale for others.

What is considered ‘significant’ when updating content?

As Google heavily invests in its helpful content system and other AI-based ranking algorithm tweaks, you can rest assured that it looks beyond just an article’s date. 

The good news is that you

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ChatGPT For Content and Web optimization?

Amel

ChatGPT is an artificial intelligence chatbot that can get directions and carry out tasks like crafting essays. There are numerous challenges to comprehend right before making a conclusion on how to use it for information and Search engine marketing.

The excellent of ChatGPT material is astounding, so the idea of applying it for Search engine optimization applications ought to be dealt with.

Let’s check out.

Why ChatGPT Can Do What It Does

In a nutshell, ChatGPT is a kind of equipment learning named a Massive Finding out Model.

A massive finding out product is an artificial intelligence that is skilled on wide amounts of knowledge that can forecast what the up coming word in a sentence is.

The far more knowledge it is trained on the extra kinds of responsibilities it is capable to accomplish (like creating content articles).

Sometimes big language styles establish unforeseen capabilities.

Stanford University writes about how an raise in schooling data enabled GPT-3 to translate textual content from English to French, even though it was not specially educated to do that endeavor.

Massive language products like GPT-3 (and GPT-3.5 which underlies ChatGPT) are not skilled to do precise jobs.

They are skilled with a vast vary of know-how which they can then use to other domains.

This is identical to how a human learns. For illustration if a human learns carpentry fundamentals they can implement that know-how to do make a desk even though that particular person was never specifically taught how to do it.

GPT-3 operates identical to a human mind in that it contains common understanding that can be used to many duties.

The Stanford University article on GPT-3 describes:

“Unlike chess engines, which solve a specific problem, human beings are “generally” smart and can master to do anything from composing poetry to participating in soccer to filing tax returns.

In contrast to most existing AI devices, GPT-3 is edging closer to such basic intelligence…”

ChatGPT incorporates an additional big language design named, InstructGPT, which was trained to acquire directions from human beings and extended-sort responses to complex questions.

This means to adhere to directions helps make ChatGPT equipped to take recommendations to generate an essay on almost any matter and do it in any way specified.

It can generate an essay within just the constraints like term rely and the inclusion of distinct topic points.

Six Points to Know About ChatGPT

ChatGPT can publish essays on just about any matter for the reason that it is trained on a large wide variety of textual content that is obtainable to the standard public.

There are even so limits to ChatGPT that are vital to know just before deciding to use it on an Web optimization undertaking.

The most significant limitation is that ChatGPT is unreliable for creating accurate info. The reason it is inaccurate is simply because the design is only predicting what words and phrases must arrive following the former phrase in a sentence in a paragraph on a offered topic. It’s

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How SEO and content marketing work together

Amel

SEO and content marketing go together so well. They just work.

For best results, you shouldn’t do content marketing without considering how SEO fits in.

Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience. 

With both content and SEO working together, you’ll hit two bullseyes:

  • SEO drives targeted, relevant traffic from Google – not random people who won’t care about what you do or sell, but rather prospects who could join your audience and convert at some point. It’s so powerful, SEO drives 1,000% more traffic than organic social media.
  • Content marketing builds trust, authority, and loyalty with those prospects. If you’ve been paying attention, most modern consumers do diligent research before making purchases, and they want to like and trust the brands they give their money. 55% of buyers rely more deeply on content for researching and making purchase decisions than they did a year ago.

To put it lightly, SEO and content marketing have an incredibly symbiotic relationship. Let’s explore how they harmonize.

First, what is content marketing?

Content marketing is the creation, publication, and distribution of online content (from blogs and videos to ebooks and podcasts).

This content is not intended to sell something or promote the brand, but rather educate, entertain, or empower prospects. This nurtures their interest, engagement, and trust over time so they eventually become customers.

What is SEO?

SEO, or search engine optimization, is the process of optimizing and improving your website (and your website content) so it’s visible in search results, where people are hunting for information, answers, products, and services.

It can’t be understated how important it is these days to show up in search engines, especially Google. Google Search, Images, and Maps drive 92.96% of global traffic. If your website and pages rank highly in the search engine, you’ll earn a good slice of that. 

What are the major differences between SEO and content marketing?

SEO and content marketing are different but related.

Let’s put it this way:

  • SEO is what brings targeted traffic to your site, including your content.
    • SEO includes a set of actions you can carry out to optimize your website and content to show up in searches.
  • Content is how you keep those people on your pages, nurture and eventually convert them into customers.
    • Content can be optimized for specific keyword searches that connect to the audience (and buyer’s journey stage) you want to bring in.

To sum up, each one supports the other. 

But how, exactly? In what specific ways do content marketing and SEO intertwine for the benefit of brands, search engines, and the users who need them?

How does SEO complement content marketing? (and vice versa?)

SEO and content marketing are very much a yin and yang situation. One improves the other and vice versa.

With both in your strategy, the results will be much more impressive than using either alone.

1.

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How Can We Improve Rankings For Older Content? Ask An SEO

Amel

How can you help existing webpages get new traction and move up in search rankings?

That’s the question posed by Faith in this edition of Ask An SEO. She wrote:

“I have a few keywords ranking on the fourth or fifth page of Google.

It’s been a year ranking at this position. What should I do to improve the rankings now?”

Adam Riemer from Adam Riemer Marketing shares his response with Miranda Miller, Writer & Editor, in this edition of Ask An SEO.

Evaluating internal pages that may be competing against your candidates for optimization is an important first step, he says.

Improving Page Speed and Core Web Vitals may also give you new opportunities to improve rankings.

Adam shares a step-by-step process for finding opportunities to improve existing content with local schema, improving a user’s on-page experience, getting links from relevant media sources, and more.

You can watch the full video here and find the full transcript below.

Ask An SEO: Improving Rankings With Adam Riemer [Full Transcript]

Miranda Miller: Hello, and welcome to Ask An SEO. … This week, we have with us Adam Riemer from Adam Riemer Marketing, AdamRiemer.me.

The question that people have for you this week comes from Faith.

Faith has a few keywords ranking on the fourth or fifth page of Google. They’ve been stable there for about a year, and she would like to know: What can she do to improve those rankings now?

Adam Riemer: Okay. That’s a good question and comes up way too often. I have to deal with that with a lot of clients. Well, not deal with it, but I get to solve that problem for a lot of clients.

Improving Rankings For Existing Content, Step By Step

Adam Riemer: And basically, the very first thing I do is, I’ll take a tool, whether it’s Authority Labs or Semrush; I think Ahrefs does this too.

And I’ll look to see: Do we have competing pages in those positions?

And is there one with an indent after it, maybe? And from there, I’ll be like, Okay, well… do both of these pages need to exist?

If there is nothing competing and it’s just one page there, I start to look at the page experience, and I say, Okay, why is this not the best experience for the user or for the search query?

And then we start to address, and you can look at, Do we properly explain the concept?

Is the article as good as it could be?

Is it formatted correctly? Could it use some bulking up?

Sometimes, one thing I’ve had to do a lot recently… there’s a case study on my website right now recently, I have to delete most of the copy because people just wrote copy to hit a minimum word count by actually reducing it, and just sharing the actual information.

We’ve been able to pop our clients up to the top positions from there.

Another option

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Optimizing content material for look for: A 4-step tutorial

Amel

Web optimization and content are both of those potent on their possess.

But it is the mix of the two the place you see the ideal effects.

It is not just optimizing your content material for search but rather, using a distinct approach and creating a single Search engine optimisation content tactic.

When we talk about optimizing content for search, we often emphasize what you’d be expecting.

  • Opt for a key phrase.
  • Use that key word in your
    • Title tag.
    • Meta description.
    • Header tags.
    • Copy.
    • Impression file title.

That will get you some benefits. And a handful of several years in the past, that was actually all you desired to do.

But nowadays, you require to do way much more to get better outcomes.

You need to have to intertwine Search engine marketing and content so they’re just one in your strategy.

How to get much better success from your material

Commence by contemplating about your viewers. 

  • Who are you composing for? 
  • What are they interested in? 
  • What concerns do they have that you can reply? 
  • What phrases do they use for the topics that you generate about? 
  • Are they the same terms you use, or are they diverse phrases? 

If they are different, you need to have to get observe of that and discuss to them in their language by utilizing the words they use, even if they’re not your brand terms. 

Every little thing you generate should be intended to support your viewers. If you’re not delivering worthwhile content material, they will not come back again once more and go through additional. 

Your goal with all articles development is to develop into a dependable resource for your viewers. When buyers know they can get the responses they have to have from you, they are far more most likely to return and share your content with an individual else, which assists your company mature.

How to use Search engine optimisation and written content together 

When you have clarified who you’re making this written content piece for, it is time to start brainstorming.

You can:

  • Brainstorm tips.
  • Examine the SERPs for conditions that may possibly curiosity your viewers and make certain your content material aligns with the search intent.
  • Use your favorite Web optimization keyword research resource for strategy technology. 

Look for for keyword phrases that are connected to your core merchandise or expert services. Research for queries your great customers ask frequently. Typically, concerns are a great starting up place for written content advancement.

Phase 1: Investigation topic

To do your research, you can use search attributes and applications this sort of as:

  • Google:
    • Autocomplete
    • Relevant lookups
    • Men and women also ask
  • AnswerThePublic
  • Quora
  • Social media

You want to appear and see what folks are asking about the subject areas most closely aligned with your enterprise. 

What queries do they have? What details do they need to have before generating a conclusion?

Action 2: Analysis keywords and phrases

As soon as you have a subject matter plan

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