How Can We Improve Rankings For Older Content? Ask An SEO

How can you help existing webpages get new traction and move up in search rankings?

That’s the question posed by Faith in this edition of Ask An SEO. She wrote:

“I have a few keywords ranking on the fourth or fifth page of Google.

It’s been a year ranking at this position. What should I do to improve the rankings now?”

Adam Riemer from Adam Riemer Marketing shares his response with Miranda Miller, Writer & Editor, in this edition of Ask An SEO.

Evaluating internal pages that may be competing against your candidates for optimization is an important first step, he says.

Improving Page Speed and Core Web Vitals may also give you new opportunities to improve rankings.

Adam shares a step-by-step process for finding opportunities to improve existing content with local schema, improving a user’s on-page experience, getting links from relevant media sources, and more.

You can watch the full video here and find the full transcript below.

Ask An SEO: Improving Rankings With Adam Riemer [Full Transcript]

Miranda Miller: Hello, and welcome to Ask An SEO. … This week, we have with us Adam Riemer from Adam Riemer Marketing, AdamRiemer.me.

The question that people have for you this week comes from Faith.

Faith has a few keywords ranking on the fourth or fifth page of Google. They’ve been stable there for about a year, and she would like to know: What can she do to improve those rankings now?

Adam Riemer: Okay. That’s a good question and comes up way too often. I have to deal with that with a lot of clients. Well, not deal with it, but I get to solve that problem for a lot of clients.

Improving Rankings For Existing Content, Step By Step

Adam Riemer: And basically, the very first thing I do is, I’ll take a tool, whether it’s Authority Labs or Semrush; I think Ahrefs does this too.

And I’ll look to see: Do we have competing pages in those positions?

And is there one with an indent after it, maybe? And from there, I’ll be like, Okay, well… do both of these pages need to exist?

If there is nothing competing and it’s just one page there, I start to look at the page experience, and I say, Okay, why is this not the best experience for the user or for the search query?

And then we start to address, and you can look at, Do we properly explain the concept?

Is the article as good as it could be?

Is it formatted correctly? Could it use some bulking up?

Sometimes, one thing I’ve had to do a lot recently… there’s a case study on my website right now recently, I have to delete most of the copy because people just wrote copy to hit a minimum word count by actually reducing it, and just sharing the actual information.

We’ve been able to pop our clients up to the top positions from there.

Another option

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Optimizing content material for look for: A 4-step tutorial

Web optimization and content are both of those potent on their possess.

But it is the mix of the two the place you see the ideal effects.

It is not just optimizing your content material for search but rather, using a distinct approach and creating a single Search engine optimisation content tactic.

When we talk about optimizing content for search, we often emphasize what you’d be expecting.

  • Opt for a key phrase.
  • Use that key word in your
    • Title tag.
    • Meta description.
    • Header tags.
    • Copy.
    • Impression file title.

That will get you some benefits. And a handful of several years in the past, that was actually all you desired to do.

But nowadays, you require to do way much more to get better outcomes.

You need to have to intertwine Search engine marketing and content so they’re just one in your strategy.

How to get much better success from your material

Commence by contemplating about your viewers

  • Who are you composing for? 
  • What are they interested in? 
  • What concerns do they have that you can reply? 
  • What phrases do they use for the topics that you generate about? 
  • Are they the same terms you use, or are they diverse phrases? 

If they are different, you need to have to get observe of that and discuss to them in their language by utilizing the words they use, even if they’re not your brand terms. 

Every little thing you generate should be intended to support your viewers. If you’re not delivering worthwhile content material, they will not come back again once more and go through additional. 

Your goal with all articles development is to develop into a dependable resource for your viewers. When buyers know they can get the responses they have to have from you, they are far more most likely to return and share your content with an individual else, which assists your company mature.

How to use Search engine optimisation and written content together 

When you have clarified who you’re making this written content piece for, it is time to start brainstorming.

You can:

  • Brainstorm tips.
  • Examine the SERPs for conditions that may possibly curiosity your viewers and make certain your content material aligns with the search intent.
  • Use your favorite Web optimization keyword research resource for strategy technology

Look for for keyword phrases that are connected to your core merchandise or expert services. Research for queries your great customers ask frequently. Typically, concerns are a great starting up place for written content advancement.

Phase 1: Investigation topic

To do your research, you can use search attributes and applications this sort of as:

  • Google:
    • Autocomplete
    • Relevant lookups
    • Men and women also ask
  • AnswerThePublic
  • Quora
  • Social media

You want to appear and see what folks are asking about the subject areas most closely aligned with your enterprise. 

What queries do they have? What details do they need to have before generating a conclusion?

Action 2: Analysis keywords and phrases

As soon as you have a subject matter plan

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17 content optimization mistakes affecting ROI

Content optimization directly impacts ROI. The better the content for users and search engines, the more it drives results such as visibility, traffic, conversions and loyalty.

Even Ross Hudgens confirms it to be a mature content marketing strategy.

 That’s why we now see people adding content optimization to their budget requests.

I’m not asking you to spot the mistake in the above tweet but to see a significant amount dedicated to content optimization.

Now that SEOs have the budget for content optimization and know how to optimize content (even for featured snippets), let me showcase the mistakes that happen directly or indirectly when planning and implementing content optimization. 

I was able to find 17 of them. Let’s get straight to it.

1. Not doing audience research

The biggest mistake while optimizing content is not considering for whom this content needs to be. If the audience reading your content is not right, how can you expect ROI?

Every business and industry/segment has different audiences that read the content. 

For example:

The publishing industry

A publishing site like Search Engine Land would target the audience such as:

  • SEOs at all levels (entry, intermediate, experienced, managerial) to learn and inspire
  • PPC professionals at all levels (entry, intermediate, experienced, managerial) to learn and inspire
  • Business owners looking to market their SEO or PPC related products

Service industry

A marketing agency like Missive Digital would target the audience such as:

  • Business Owners of SaaS, IT, and B2B companies
  • Marketers at all levels (entry, intermediate, experienced, managerial) to learn and inspire about marketing

Product segment

A talent-hiring platform like Codemonk would target the audience such as:

  • Developers of all technologies looking for jobs
  • Project heads of global enterprises looking to hire remote talent

When I first thought about writing content on “top fashion eCommerce brands,” I found a lot of competing blogs that were talking about which fashion brands to buy from.

But, the target audience of eComKeeda is the eCommerce business owners. So, it was tricky to target that keyword.

Vatsal Shah and I concluded that rising fashion ecommerce business owners would be keen to know how the top online fashion brands became successful.

We decided to write the content showcasing the behind-the-scenes story of every top online fashion brand and their life-changing decisions. 

The result is in front of you. We still own that featured snippet.

You can optimize your content for a specific audience and get a much higher ROI. It doesn’t matter what keywords you use, as long as they’re relevant to the people who will be reading them!

2. Not optimizing for users’ reading intent

Being an SEO, you care a lot about user search intent; what goes missed is their reading intent – the “Why” of a person reading the content.

For example, this week, we optimized content for “ReactJS developer skills.” When we received the blog for optimization, we saw it had the section, “What is ReactJS and its benefits.”

My team member quickly messaged me about whether we

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An SEO guide to audience research and content analysis

How your customers find you can vary significantly. It may be based on their interests, needs or pain points.

Some people may already know exactly what they need and search for that on Google. Others may be just starting the research process. Others may already know what they need and compare to identify the best source to purchase from.

In this stage of your SEO research and planning, you’ll want to identify:

  • Target personas
  • Buying stages
  • Potential keywords 

Your goal will be to map your target personas, buying stages and keywords for each persona and buying stage.  

Persona research 

You can start by using customer service data or information from your Google Analytics demographic details. With this information, you can start creating target personas.  

Below is an example of possible target personas for a real estate company.

Once you have your personas and ideas of who they are, what they need, and what they are looking for, you’ll want to map out the possible steps they’ll take in their buying journey.

Buyer’s journey

Finally, you can add the possible keywords they’ll search for and map them to the journey.

Map keywords to persona to the buyer’s journey

The goal of this phase is to identify all of the possible ways you can be found and to make sure you have content optimized on your website targeting these buying phases and keywords.

You’ll start by identifying primary, root phrases. As you progress, you can go deeper into long-tail terms or semantically related keywords.

This will allow you to identify gaps and opportunities that were missed during your initial baseline and competitive research. Some of these keywords won’t be uncovered unless you truly understand your audience and their needs and pain points.

This stage will complete your research phase and give you all the information to create your content strategy and focus your on-page SEO priorities.   

Evaluate your existing content

With your comprehensive keyword research, the next step is to look at the existing content of your site and see if it’s optimized properly.

  • Does your website have pages that are not getting any traffic from Google, pages that are near-duplicates or multiple pages targeting the same keyword?
  • Do you have content pieces to match the keyword list you created in the previous stage?

Before creating a content calendar or editorial strategy, it’s ideal to audit your existing content. By reviewing your existing pages, you can decide which pages need to be removed, consolidated or optimized.

Some of the elements you can look for include:

  • Page traffic
  • Primary keyword
  • Number of keywords ranking
  • Word count
  • Internal linking

To perform a content audit, you’ll need to export all of your pages from your CMS or use an SEO audit tool, such as Screaming Frog or Semrush Site Audit, to get a list of your site’s existing pages.

Consolidate all of this data into a content audit spreadsheet. Your spreadsheet could look something like this:

Assess your site’s content

Once you have collected all

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The Major Added benefits of Search engine optimisation Written content Creating for New Businesses

Viewpoints expressed by Entrepreneur contributors are their very own.

Search engine optimization is a incredibly frequent time period for business enterprise on the web right now. It would be shocking to locate a person who has not heard about Search Motor Optimization and cares about their firm’s on the net existence. Commencing from mounting the web-site higher on search effects all the way to catering to tailored searches, this tool is quite essential for the electronic existence and success of a small business. In this working day and age, on the internet digital markets are taking the marketplace by storm as business people grasp the essence of indulging in this trade. The added benefits of articles producing complimented by the direct line of contact with the buyer without having any international interference is a large gain, and no one particular would want to evade this opportunity.

Drawing from all that attain in this industry, a person thought that troubles businessmen is the cutthroat competitors in the sector. Owing to the comparatively quick establishment course of action, the number of companies registering on the web is increasing every single 2nd, and hence the level of competition for the B2C companies continues to improve restricted. Thinking of a scenario in which vendor A and seller B deal in headphones in excess of the web, and their goods are equivalent, what would established their web-sites apart from just about every other at the time a consumer varieties in “headphones” on the look for bar?

Written content created below the careful and intricate eye of Website positioning can be the only level of differentiation involving the two, and though it could possibly get a while in advance of the enterprise commences to reap the rewards of this resource, it inevitably turns out to be the winner in the prolonged activity. Listed here is a very careful, handpicked checklist of advantages that a new business may possibly accumulate from Search engine optimisation optimization.

Similar: 7 Motives Why SEO Matters for Every Startup

Leads to greater person experience

The complete aim of a web-site is to develop an interesting UI that ultimately boosts the UX of the identical. In a state of affairs the place the web site hosts the description of a distinct solution, but the prepared information is grammatically incorrect or does not enchantment to the audience, it final results in a poor effect on the consumer, and they will not spend time on that website. It is essential to layout each and every web site maintaining in mind the consumer experience, because there is nothing surpassing its relevance. The font employed, the coloration of the font, its positioning on the webpage, are all pretty appropriate steps toward far more clicks, extra leads and an improved model remember. Finally, the merchandise would promote a lot more, owing to the nice UX.

Major supply of prospects

In the on line company, it can be assumed that the company is informed of qualified prospects.

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Development of metastable-stage advanced content synthesis know-how

The percentage of metastable-phase palladium hydrides (HCP) produced depended on the palladium concentration in the palladium aqueous answer and the electron beam intensity and material of hydrogen inside the metastable phase. The percentage of metastable-period palladium hydrides (HCP) produced depended on the palladium focus in the palladium aqueous solution and the electron beam intensity and content of hydrogen in the metastable section. Credit: Korea Institute of Science and Technologies

Very similar to the prevalent desire in graphite and diamond, there is escalating fascination in metastable phases, which have different actual physical qualities than those of stable phases. However, procedures to fabricate metastable-section supplies are remarkably limited. New findings have been published in the most current issue of Character about the enhancement of a new metastable-section synthesis approach, which can drastically improve the actual physical houses of various products.

A research workforce led by Dr. Chun, Dong Gained at the Clean up Strength Analysis Division, Korea Institute of Science and Know-how (KIST President: Yoon, Seok Jin), announced that they correctly made a new sophisticated metastable-section palladium hydride (PdHx) substance. On top of that, they recognized its .

A metastable-section substance has extra thermodynamic than that in the secure phase but involves significant electricity to attain the secure period, compared with most other products, which exist in the stable section with small thermodynamic electricity. The investigate team straight synthesized a metal hydride by increasing a substance that can store beneath a acceptable hydrogen environment, with out dispersing hydrogen in just a metal. Notably, they productively formulated a metastable-period steel hydride with a new crystal structure. Even more, they verified that the designed metastable-period material experienced excellent thermal security and two times the hydrogen storage potential of a steady-stage material.

Development of metastable-phase advanced material synthesis technology
Genuine-time evaluation of the advancement process of metastable palladium hydride nanoparticles in just a liquid phase by transmission electron microscopy. Credit: Korea Institute of Science and Technological know-how

To elucidate the theoretical foundation and scientific evidence for these conclusions, the investigation team employed atomic electron tomography, which reconstitutes 3D images from 2D electron microscope photos for nanometer-sized crystals in a steel hydrate, for analysis. As a end result, they shown that the metastable section was thermodynamically steady, discovered the 3D composition of metastable-stage crystals, and recommended a new nanoparticle advancement mechanism called “multi-phase crystallization.” This review holds importance as it reveals a new paradigm in metastable-stage-centered substance advancement when most research is centered on producing secure-phase products.

Development of metastable-phase advanced material synthesis technology
3D atomic framework of metastable palladium hydride nanoparticles as recognized by atomic electron tomography and a schematic of the metastable-phase nanoparticle expansion method. Credit history: Korea Institute of Science and Engineering

Dr. Chun explained, “These research conclusions deliver an important method to receive resource technologies in the enhancement of highly developed alloy products that contains light-weight atoms. An supplemental study is predicted to reveal a new paradigm in the development of metastable-phase-dependent eco-welcoming strength components that can retailer hydrogen and lithium. Related to the Czochralski (CZ) system, which is utilized to develop

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