Tag: Guide

An SEO’s guide to ChatGPT prompts

Amel

For weeks, marketers have been hearing about ChatGPT and its applications for content and SEO. 

Prompt engineer is even now a job:

I won’t pretend to know which SEO and digital marketing functions ChatGPT and AI software will and won’t replace. But becoming an expert at creating prompts for these tools can already be a valuable skill (and will likely increase in value over time as the tools improve).

This article will discuss what to keep in mind when creating ChatGPT prompts for SEO and share an extensive list of SEO-focused prompts to use in your day-to-day work.

ChatGPT prompt engineering strategy

Before getting into specifics, it is helpful to have a general approach to ChatGPT prompts (and AI chat / writing prompts) so that you can create prompts for your specific applications and be aware of great SEO prompts other folks have come up with.

ChatGPT prompt engineering strategy

First, it’s vital to understand ChatGPT’s limitations:

  • ChatGPT is trained on a large data set and finished training in early 2022, meaning not all of the information is up to date and – as you likely know as a user of the internet – not everything it’s trained on will be correct.
  • ChatGPT does not crawl the web! It has access to information about the web from when it was trained, but it will not go to a page and crawl it (but often, it’s responses will lead you to believe it did or does!)
  • There are a variety of things ChatGPT can get flatly wrong: facts, math problems, code.
  • While it has access to a lot of data and can organize that data in interesting ways, it’s unlikely to have an expert-level of “taste” or knowledge about any individual subject (yet, anyway).
  • ChatGPT wasn’t designed to be an SEO tool, so while you can create prompts for things like keyword research, clustering, link building, etc. keep in mind that it’s responses and suggestions frequently won’t be using the same types of data sets (driven by search popularity and competition) as your favorite SEO tools.

So if you ask ChatGPT for a list, don’t expect it to be curated at an elite level. If you ask it to write code, don’t just assume it will work.

If you ask it to write an article, don’t assume everything it generates will be accurate or well-written (particularly on topics that would require up-to-date information). 

QA is your friend!

I like to think of prompts kind of like I think of tasks like creating a content brief, or using a search operator, or creating an SOW. 

Based on that approach, here are specific tips for crafting a good prompt:

  • Be as clear and thorough with your prompt as possible.
  • Make sure ChatGPT is capable of
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Vertical Aerospace and Rolls-Royce to guide battery and hydrogen technological know-how enhancement projects

Amel
By Jen Nevans | February 7, 2023

Approximated studying time 3 minutes, 44 seconds.

U.K. eVTOL developer Vertical Aerospace and Rolls-Royce are benefiting from a new £113-million (US$136-million) investment decision as a result of the U.K.’s Aerospace Know-how Institute (ATI) Programme, aimed at supporting battery and hydrogen technological know-how improvement for future electric powered plane.

Vertical Aerospace
Vertical Aerospace will be main a £30.8-million (US$37-million) project to establish a prototype propulsion battery technique that can be used for aerospace programs, including its possess eVTOL aircraft. Vertical Aerospace Graphic

“We are completely delighted to co-devote with the govt in developing the light-weight, superior-performance, and safe batteries we want to make zero-carbon flight a truth,” said Stephen Fitzpatrick, CEO and founder of Vertical Aerospace, in a press launch.

Vertical will be foremost a £30.8-million (US$37-million) undertaking to acquire a prototype propulsion battery technique that can be employed for aerospace purposes, together with its have eVTOL plane. The corporation is creating a piloted 4-passenger VX4 plane, with an predicted range of 100 miles (160 kilometers) and top speeds of 200 miles for each hour (322 kilometers per hour). In July 2022, Vertical chosen E-A person Moli Electrical power, a manufacturer of lithium-ion cells, to supply its higher-energy cylindrical cells for the VX4.

Meanwhile, the remaining £82.8 million (US$99.4 million) will be employed toward jobs led by Rolls-Royce to create a zero-emission liquid hydrogen combusting jet engine. Vertical has experienced a longstanding partnership with Rolls-Royce, owning decided on the business in 2021 to style its electrical propulsion process.

“ATI funding permits us and our associates to produce these exciting assignments that are critical to the shipping of the zero-carbon aspect of our net-zero roadmap and will assistance placement the U.K. as a chief on the pathway to extra sustainable flight,” claimed Grazia Vittadini, main technologies officer at Rolls-Royce.

The ATI Programme co-money aerospace tasks that guidance the progress of zero-carbon aircraft. With £685 million (US$822 million) of authorities funding allocated to the ATI Programme in excess of three yrs, grant winners are picked out by the Section for Small business, Vitality and Industrial Tactic, Innovate U.K. and ATI.

Together with the investment decision in battery and hydrogen engineering enhancement, the U.K. Section of Transport is launching a simply call for proof to glance for enter from the sector on how U.K. airport functions can arrive at zero emissions by 2040. This is a concentrate on established in July 2022 as element of the government’s Jet Zero Method to decarbonize aviation.

“As nicely as establishing the up coming technology of aircraft, it’s also very important we make the sector greener on the ground,” mentioned Transportation Secretary Mark Harper. “The get in touch with for evidence … will support us gather evidence on how airports can get to zero emissions by 2040.”

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Complete Top Stories Keyword Research Guide

Amel

Before you click out of this article thinking, “not another keyword research guide,” let me tell you something I’ve learned first-hand from working with national news publishers: Keyword research for publishers is entirely different.

The skills, processes, checklists, and tools you currently use won’t be as helpful in this niche.

Forget about presenting your list of keywords to an editorial team using the traditional keyword research method. Those keywords are already outdated!

Also, let me save you hours of time trawling through the thousands, if not millions, of keywords news sites naturally rank for.

SEO for news is different – and so is keyword research.

It’s about winning Top Stories optimization. This will get you the lion’s share of the daily search traffic for a news site.

The purpose of this guide is to equip you with a quick keyword research framework to teach to your journalists so they can win more of those Top Stories spots.

But first…

Why Is Keyword Research For News SEO Different?

Trending Topics

News websites require a different approach to keyword research than other types of websites.

They typically focus on timely, breaking stories that are often only relevant for a short period.

As a result, news sites need to quickly identify and rank for the keywords being searched for at any given moment (otherwise known as trending topic optimization).

Optimizing for trending topics requires a completely different approach to keyword research.

Traditional keyword research is generally based on 12 months of aggregated data, whereas news keyword research is predominately based on trending topics (which are topics that have not been searched before).

Data

Most local and national news sites cover multiple topics. If a story is of public interest, you can expect a publisher to cover it.

For example, around Christmas, you would expect most news sites to provide tips on festive cooking or buyer guides.

You would also expect these publishers to cover stories that capture the public interest, such as COVID-19.

And just like seasonal events such as Christmas, or worldwide events such as a pandemic, these topics go in and out of the mainstream public interest.

The difference is data; When you are looking at query data for a news site, you have seasonality and trend factors to consider. These factors may also be the reason why your traffic is either up or down.

But there is another factor.

Intent

When a topic is trending or newsworthy, Google gives news sites preference for this query. This is known as “query deserves freshness” (QDF);

“THE QDF solution revolves around determining whether a topic is “hot.” If news sites or blog posts are actively writing about a topic, the model figures that it is one for which users are more likely to want current information.”

For this reason, news sites can jump in and out of the search engine results page (SERP) for any query.

An easy example to explain this is to compare two U.S. presidents, one past

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An SEO guide to audience research and content analysis

Amel

How your customers find you can vary significantly. It may be based on their interests, needs or pain points.

Some people may already know exactly what they need and search for that on Google. Others may be just starting the research process. Others may already know what they need and compare to identify the best source to purchase from.

In this stage of your SEO research and planning, you’ll want to identify:

  • Target personas
  • Buying stages
  • Potential keywords 

Your goal will be to map your target personas, buying stages and keywords for each persona and buying stage.  

Persona research 

You can start by using customer service data or information from your Google Analytics demographic details. With this information, you can start creating target personas.  

Below is an example of possible target personas for a real estate company.

Once you have your personas and ideas of who they are, what they need, and what they are looking for, you’ll want to map out the possible steps they’ll take in their buying journey.

Buyer’s journey

Finally, you can add the possible keywords they’ll search for and map them to the journey.

Map keywords to persona to the buyer’s journey

The goal of this phase is to identify all of the possible ways you can be found and to make sure you have content optimized on your website targeting these buying phases and keywords.

You’ll start by identifying primary, root phrases. As you progress, you can go deeper into long-tail terms or semantically related keywords.

This will allow you to identify gaps and opportunities that were missed during your initial baseline and competitive research. Some of these keywords won’t be uncovered unless you truly understand your audience and their needs and pain points.

This stage will complete your research phase and give you all the information to create your content strategy and focus your on-page SEO priorities.   

Evaluate your existing content

With your comprehensive keyword research, the next step is to look at the existing content of your site and see if it’s optimized properly.

  • Does your website have pages that are not getting any traffic from Google, pages that are near-duplicates or multiple pages targeting the same keyword?
  • Do you have content pieces to match the keyword list you created in the previous stage?

Before creating a content calendar or editorial strategy, it’s ideal to audit your existing content. By reviewing your existing pages, you can decide which pages need to be removed, consolidated or optimized.

Some of the elements you can look for include:

  • Page traffic
  • Primary keyword
  • Number of keywords ranking
  • Word count
  • Internal linking

To perform a content audit, you’ll need to export all of your pages from your CMS or use an SEO audit tool, such as Screaming Frog or Semrush Site Audit, to get a list of your site’s existing pages.

Consolidate all of this data into a content audit spreadsheet. Your spreadsheet could look something like this:

Assess your site’s content

Once you have collected all

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Second Mortgages and Forbrukslån: A Simple and Complete Guide

Amel

A second housing loan is any debenture secured by the property’s value, aside from the main mortgage used to purchase the house itself. That one is called the primary housing loan; any other debentures secured by the property are called second home loans, no matter how many properties are there. These things are one of three kinds:

  • A HEL or Home Equity Loan, where people borrow a lump sum of money
  • HELOC or Home Equity Lines of Credit, which individuals can draw against when needed
  • Piggyback debentures are used to split purchases of homes between two different debentures as a cost-saving measure

What is a second mortgage?

Mortgages are debentures backed by real estate as collateral; these things do not have to have been used to purchase the property itself. That is why a HEL or Home Equity Loan is considered a kind of mortgage. Second, housing loans are called that because they are secondary to the primary or main debenture used for home purchases. In the case of foreclosures, primary home debentures get fully paid off before the second loan gets a dime. They are considered second liens, behind the first lien of the main debenture.

Check out this site to find out more about HELs.

Rates

Because these things are secured by equities in the borrowers’ houses, their interest rates (IR) can be a lot lower compared to those for other debenture options, such as unsecured personal loans or credit cards. Unsecured debentures such as credit cards do not have anything to back them up, so they are a lot riskier for lending firms.

This kind of debenture uses the equity in the borrower’s property as collateral, so financial institutions like conventional banks, credit unions, or lending firms will be more willing to offer lower IRs. Because these things are second liens, rates on these debentures run a lot higher compared to what lending firms charge for the first housing credit.

Because the main lien gets paid first in case of defaults, second home loans are a lot riskier for financial institutions, sot the IR is different. Rates on these kinds of loans can be either adjustable or fixed. Fixed rates do not change over the life of the debenture, so the borrower’s payments are predictable. Adjustable ones start out lower compared to comparable fixed rates.

It will periodically reset depending on the market condition, so the charges people are paying may fall or rise. Standard HELs and piggyback debentures usually have fixed rates, but Home Equity Lines of Credit is always set up as adjustable-rate debentures during the time when borrowers can draw against their line of credit.

Kinds of second home debentures

As mentioned above, these things fall into three kinds:

  • Standard HELs
  • HELOCs
  • Piggyback debentures

HELs

In a standard HEL, people borrow a particular amount of funds and pay it back over a prearranged time, usually five to fifteen years. These are usually set up as a fixed-rate second loan, although they are readily available …

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The Complete Guide For Local Businesses

Amel

When we hear the term local SEO, we often think about the strategies and tactics that local retail or B2C businesses use to optimize their online visibility and drive traffic to their physical storefront.

However, there are also B2B businesses, which may or may not operate from a distinct location, e.g., a commercial realtor.

These types of businesses have similar, albeit slightly different, challenges to having their customers find and engage with them via organic search.

The overarching goal of a local SEO strategy for any B2B business (much like its B2C counterparts) is to establish itself as the most trusted authority for all topics related to the products and/or services within a specific geographic service area.

As such, businesses must present themselves as active, trusted community participants who create real value for their customers and the community at large.

You can still apply local SEO tactics to improve visibility in local map packs and organic results.

Below are a few best practices to consider specific to B2B.

Start With The Basics

Every SEO project, locally-focused or otherwise, must begin with a solid foundation.

This means conducting a thorough web presence audit or SWOT analysis to identify where to focus on-site and off-site optimization efforts, whether the business is new or well-established.

A comprehensive strategy will include:

  • Intent-driven, topical keyword research to identify how customers are searching.
  • Local qualifiers such as “ near me” and “ in [service area]” to mimic typical consumer search behavior.
  • A technical website audit focused on site/page structure and performance.
  • Locally-oriented keywords into primary structural items like page titles, headings, and meta descriptions.
  • Internal and external link reviews to establish how search engines lead searchers to the right answers to their queries and which links influence online authority.
  • Detailed competitor analysis to understand who stands in the way and what level of effort it may take to unseat them.

The output of each of these exercises should be a prioritized checklist of items forming the basis of your foundational optimization efforts.

Leverage Schema

One particularly important local SEO tactic is using local business schema or HTML markup to standardize the structure of information preferred by the search engines.

According to schema.org, which governs the use of schema,

“On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web.”

Business schema can be used to structure the business address, hours, departments, and reviews, and translate into a similarly structured display within the organic and mapped search results.

Here is an example of how to structure a local business address and other information:

Screenshot from search for [commercial real estate Barrie], Google, April 2022

Another potential use of schema is tagging questions and answers in an FAQ section of a business website, highlighting the business’s area of expertise.

Questions and answers tagged in this manner may display as coveted rich text snippets in search results.

Question and Answer SchemaScreenshot
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