Tag: Guide

“Local SEO For Plumbers” By Digital Marketing for Plumbers by Online Advantages Posts Updated Guide

Amel

The Guide Covers Strategies Plumbers Can Use to Increase Their Brand Awareness and Grow their Business

SAN JOSE, Calif. , Aug. 8, 2023 /PRNewswire/ — Matt Maglodi, Owner and Founder of Digital Marketing for Plumbers by Online Advantages, is pleased to announce that he has just posted a new guide on his website that is designed to help plumbers grow their companies.

To read the guide, which is titled “Local SEO for Plumbers,” please visit https://digital-marketing-for-plumbers.onlineadvantages.net/local-seo-for-plumbers/

As the guide notes, it is more important than ever for plumbers to develop a strong marketing plan that will help them connect with their local community.

Competition in the plumbing industry is growing, and finding ways to attract new customers through local marketing is a critical and timely strategy.

The first step plumbers can take in developing a successful local marketing strategy is to understand their target audience.

“Plumbers should identify the local demographics they want to target, including age range, income level, and geographic location. This information will help you determine what marketing channels to use and what messages will resonate with your audience,” the guide notes, adding that it is also important to research the local competition.

“Analyzing what other plumbing businesses are doing can help you identify areas where you can differentiate your business and offer unique value to customers.”

One of the most effective ways to increase visibility for a plumbing business, the guide notes, is through search engine optimization, or SEO. To improve a website’s SEO, plumbers should focus on creating high-quality, keyword-rich content.

Plumbers who would like assistance with their local marketing strategy are welcome to contact Digital Marketing for Plumbers by Online Advantages at any time.

“We take care of all that digital marketing stuff so you can focus your efforts and energies on nurturing and developing positive relationships with your customers and community,” the guide notes.

About Digital Marketing for Plumbers by Online Advantages:

Digital Marketing for Plumbers by Online Advantages is the number one source for a plumber marketing job done right. They offer a wide variety of services and marketing solutions designed for plumbers and plumbing companies, including SEO strategies and implementation, content marketing, website design, link building, local SEO and much more. For more information, please visit https://digital-marketing-for-plumbers.onlineadvantages.net/.

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SOURCE Digital Marketing For Plumbers By Online Advantages

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An SEO guide to understanding E-E-A-T

Amel

Google recently added an extra “E” to the search quality standards of E-A-T to ensure content is helpful and relevant.

The extra “E” stands for “experience” and precedes the original E-A-T concept – expertise, authoritativeness and trustworthiness. 

We know that E-A-T was already of high importance. Hyung-Jin Kim, VP of Search at Google, confirmed this at SMX Next: 

“E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do.”

To rank at Google’s SERPs, you must demonstrate E-E-A-T in your content strategy. 

This comprehensive overview will dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and how to use it to your advantage.

In this article:

E-E-A-T: What does it mean for SEO and why is it important?

Trust is earned by demonstrating experience, expertise and authoritativeness, according to Google’s search quality rater guidelines. 

Venn Diagram demonstrates how E-E-A-T works. Experience, authority and expertise all cross over in the middle which is where trust is.

As a quality signal, E-E-A-T feels more than reasonable. After all, in the real world, we trust sources who are qualified and would prefer to get information or advice from authoritative people.

Google provides a perfect example of this in the Google Search Central Blog, pointing out that if you want to find tax information, you’ll want to see content produced by an accounting expert. 

A tax advisor or accountant would be a highly desirable source since they have experience, expertise and authority on the subject, so we trust what they have to say. We can be sure we’re getting accurate and sound information. 

Google wants to provide accurate information to its users, so to gain traction in SERPs and get your site to the top spots, you need to demonstrate E-E-A-T.

Demonstrating E-E-A-T to Google

SEO is highly accountable for delivering what’s needed to meet E-E-A-T standards, but what does it mean exactly and how do you prove experience, expertise, authoritativeness and trustworthiness?

The good news is most conscientious website administrators, SEOs, and marketing teams are already doing what they need to and developing E-E-A-T right now.

The Stanford Persuasive Technology Lab compiled 10 guidelines for building web credibility based on three-year research with over 4,500 participants.

  1. Make it easy to verify the accuracy of the information on your site.
  2. Show that there’s a real organization behind your site.
  3. Highlight the expertise in your organization and in the content and services you provide.
  4. Show that honest and trustworthy people stand behind your site.
  5. Make it easy to contact you.
  6. Design your site so it looks professional (or is appropriate for your purpose).
  7. Make your site easy to use – and useful.
  8. Update your site’s content often (at least show it’s been reviewed recently).
  9. Use restraint with any promotional content (e.g., ads, offers).
  10. Avoid errors of all types, no matter how small they seem.

– Stanford Web Credibility Research

If the above doesn’t scream, “Be a human, care about your users and your website experience,” I don’t know

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How to create a guide that is optimized, useful and comprehensive

Amel

Guides are all over the web. Google any word + “guide,” and you’ll probably find someone has written about that topic, no matter how obscure.

But there’s a good reason for this: Well-written guides are extremely valuable pieces of content.

When your audience encounters your guide at the right place and time, it can be life-changing. Your guide may be the cornerstone or the turning point in their experience of a particular topic.

You could teach them valuable skills, introduce them to a vital concept, expand their knowledge, or help them understand a complex subject.

As you’d imagine, a good guide can help build a strong trust between a person and a brand.

And trust contributes to the customer experience. It can eventually translate to profitable action like converting a casual reader into a subscribed follower or turning a fan into a customer.

That’s why it’s time to learn how to create optimized, useful, and comprehensive guides – so you, too, can build trust with your audience through high-quality content.

What is a guide?

A guide is a comprehensive piece of content that aims to educate an audience by:

  • Introducing them to a topic or subject.
  • Teaching them a set of concepts or ideas.
  • Walking them through a process to achieve an end goal.
  • Showing them the steps to complete an action.

Quite simply, an effective guide will teach you in some way.

But, the best of this content type will meet you at your level of understanding, speak to you in terms you understand, and take you to the next level to broaden your knowledge.

How to create a guide, ultimate-style

1. Understand the knowledge level of your target audience

To write a great guide, you need to understand your audience and know their knowledge level about your topic.

  • What do they already know?
  • Where are they starting from? (Are they beginners? Intermediates? Experts?)
  • What do they not know?
  • What are their top challenges?

These points are crucial to understand because you will use them as a benchmark for where your guide will begin and what it will cover.

Not understanding your audience’s knowledge level about your topic will lead to a less useful guide.

For example, starting a guide on baking bread with information about buying mixing bowls will be helpful only to true beginners who don’t have the right equipment yet. It won’t be helpful for baking enthusiasts who have moved beyond acquiring tools.

So, if you’re unsure what your audience knows or doesn’t know about your topic, you’ll need to do some research. 

When all else fails, ask them directly. Post a poll or survey on social media, or post a question asking for feedback on what your audience would like to know about X topic.

2. Research and outline your topic

Now it’s time to start drafting your guide. 

I always start with an outline and jot down everything I know the guide should include.

Then I research the topic to see

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An SEO’s guide to ChatGPT prompts

Amel

For weeks, marketers have been hearing about ChatGPT and its applications for content and SEO. 

Prompt engineer is even now a job:

I won’t pretend to know which SEO and digital marketing functions ChatGPT and AI software will and won’t replace. But becoming an expert at creating prompts for these tools can already be a valuable skill (and will likely increase in value over time as the tools improve).

This article will discuss what to keep in mind when creating ChatGPT prompts for SEO and share an extensive list of SEO-focused prompts to use in your day-to-day work.

ChatGPT favorite SEO prompts

ChatGPT prompt engineering strategy

Before getting into specifics, it is helpful to have a general approach to ChatGPT prompts (and AI chat / writing prompts) so that you can create prompts for your specific applications and be aware of great SEO prompts other folks have come up with.

ChatGPT prompt engineering strategy

First, it’s vital to understand ChatGPT’s limitations:

  • ChatGPT is trained on a large data set and finished training in early 2022, meaning not all of the information is up to date and – as you likely know as a user of the internet – not everything it’s trained on will be correct.
  • ChatGPT does not crawl the web! It has access to information about the web from when it was trained, but it will not go to a page and crawl it (but often, it’s responses will lead you to believe it did or does!)
  • There are a variety of things ChatGPT can get flatly wrong: facts, math problems, code.
  • While it has access to a lot of data and can organize that data in interesting ways, it’s unlikely to have an expert-level of “taste” or knowledge about any individual subject (yet, anyway).
  • ChatGPT wasn’t designed to be an SEO tool, so while you can create prompts for things like keyword research, clustering, link building, etc. keep in mind that it’s responses and suggestions frequently won’t be using the same types of data sets (driven by search popularity and competition) as your favorite SEO tools.

So if you ask ChatGPT for a list, don’t expect it to be curated at an elite level. If you ask it to write code, don’t just assume it will work.

If you ask it to write an article, don’t assume everything it generates will be accurate or well-written (particularly on topics that would require up-to-date information). 

QA is your friend!

I like to think of prompts kind of like I think of tasks like creating a content brief, or using a search operator, or creating an SOW. 

Based on that approach, here are specific tips for crafting a good prompt:

  • Be as clear and thorough with your prompt as possible.
  • Make sure ChatGPT is capable of
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Vertical Aerospace and Rolls-Royce to guide battery and hydrogen technological know-how enhancement projects

Amel
Avatar for Jen NevansBy Jen Nevans | February 7, 2023

Approximated studying time 3 minutes, 44 seconds.

U.K. eVTOL developer Vertical Aerospace and Rolls-Royce are benefiting from a new £113-million (US$136-million) investment decision as a result of the U.K.’s Aerospace Know-how Institute (ATI) Programme, aimed at supporting battery and hydrogen technological know-how improvement for future electric powered plane.

Vertical Aerospace
Vertical Aerospace will be main a £30.8-million (US$37-million) project to establish a prototype propulsion battery technique that can be used for aerospace programs, including its possess eVTOL aircraft. Vertical Aerospace Graphic

“We are completely delighted to co-devote with the govt in developing the light-weight, superior-performance, and safe batteries we want to make zero-carbon flight a truth,” said Stephen Fitzpatrick, CEO and founder of Vertical Aerospace, in a press launch.

Vertical will be foremost a £30.8-million (US$37-million) undertaking to acquire a prototype propulsion battery technique that can be employed for aerospace purposes, together with its have eVTOL plane. The corporation is creating a piloted 4-passenger VX4 plane, with an predicted range of 100 miles (160 kilometers) and top speeds of 200 miles for each hour (322 kilometers per hour). In July 2022, Vertical chosen E-A person Moli Electrical power, a manufacturer of lithium-ion cells, to supply its higher-energy cylindrical cells for the VX4.

Meanwhile, the remaining £82.8 million (US$99.4 million) will be employed toward jobs led by Rolls-Royce to create a zero-emission liquid hydrogen combusting jet engine. Vertical has experienced a longstanding partnership with Rolls-Royce, owning decided on the business in 2021 to style its electrical propulsion process.

“ATI funding permits us and our associates to produce these exciting assignments that are critical to the shipping of the zero-carbon aspect of our net-zero roadmap and will assistance placement the U.K. as a chief on the pathway to extra sustainable flight,” claimed Grazia Vittadini, main technologies officer at Rolls-Royce.

The ATI Programme co-money aerospace tasks that guidance the progress of zero-carbon aircraft. With £685 million (US$822 million) of authorities funding allocated to the ATI Programme in excess of three yrs, grant winners are picked out by the Section for Small business, Vitality and Industrial Tactic, Innovate U.K. and ATI.

Together with the investment decision in battery and hydrogen engineering enhancement, the U.K. Section of Transport is launching a simply call for proof to glance for enter from the sector on how U.K. airport functions can arrive at zero emissions by 2040. This is a concentrate on established in July 2022 as element of the government’s Jet Zero Method to decarbonize aviation.

“As nicely as establishing the up coming technology of aircraft, it’s also very important we make the sector greener on the ground,” mentioned Transportation Secretary Mark Harper. “The get in touch with for evidence … will support us gather evidence on how airports can get to zero emissions by 2040.”

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Complete Top Stories Keyword Research Guide

Amel

Before you click out of this article thinking, “not another keyword research guide,” let me tell you something I’ve learned first-hand from working with national news publishers: Keyword research for publishers is entirely different.

The skills, processes, checklists, and tools you currently use won’t be as helpful in this niche.

Forget about presenting your list of keywords to an editorial team using the traditional keyword research method. Those keywords are already outdated!

Also, let me save you hours of time trawling through the thousands, if not millions, of keywords news sites naturally rank for.

SEO for news is different – and so is keyword research.

It’s about winning Top Stories optimization. This will get you the lion’s share of the daily search traffic for a news site.

The purpose of this guide is to equip you with a quick keyword research framework to teach to your journalists so they can win more of those Top Stories spots.

But first…

Why Is Keyword Research For News SEO Different?

Trending Topics

News websites require a different approach to keyword research than other types of websites.

They typically focus on timely, breaking stories that are often only relevant for a short period.

As a result, news sites need to quickly identify and rank for the keywords being searched for at any given moment (otherwise known as trending topic optimization).

Optimizing for trending topics requires a completely different approach to keyword research.

Traditional keyword research is generally based on 12 months of aggregated data, whereas news keyword research is predominately based on trending topics (which are topics that have not been searched before).

Data

Most local and national news sites cover multiple topics. If a story is of public interest, you can expect a publisher to cover it.

For example, around Christmas, you would expect most news sites to provide tips on festive cooking or buyer guides.

You would also expect these publishers to cover stories that capture the public interest, such as COVID-19.

And just like seasonal events such as Christmas, or worldwide events such as a pandemic, these topics go in and out of the mainstream public interest.

The difference is data; When you are looking at query data for a news site, you have seasonality and trend factors to consider. These factors may also be the reason why your traffic is either up or down.

But there is another factor.

Intent

When a topic is trending or newsworthy, Google gives news sites preference for this query. This is known as “query deserves freshness” (QDF);

“THE QDF solution revolves around determining whether a topic is “hot.” If news sites or blog posts are actively writing about a topic, the model figures that it is one for which users are more likely to want current information.”

For this reason, news sites can jump in and out of the search engine results page (SERP) for any query.

An easy example to explain this is to compare two U.S. presidents, one past

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