An SEO guide to audience research and content analysis

How your customers find you can vary significantly. It may be based on their interests, needs or pain points.

Some people may already know exactly what they need and search for that on Google. Others may be just starting the research process. Others may already know what they need and compare to identify the best source to purchase from.

In this stage of your SEO research and planning, you’ll want to identify:

  • Target personas
  • Buying stages
  • Potential keywords 

Your goal will be to map your target personas, buying stages and keywords for each persona and buying stage.  

Persona research 

You can start by using customer service data or information from your Google Analytics demographic details. With this information, you can start creating target personas.  

Below is an example of possible target personas for a real estate company.

Once you have your personas and ideas of who they are, what they need, and what they are looking for, you’ll want to map out the possible steps they’ll take in their buying journey.

Buyer’s journey

Finally, you can add the possible keywords they’ll search for and map them to the journey.

Map keywords to persona to the buyer’s journey

The goal of this phase is to identify all of the possible ways you can be found and to make sure you have content optimized on your website targeting these buying phases and keywords.

You’ll start by identifying primary, root phrases. As you progress, you can go deeper into long-tail terms or semantically related keywords.

This will allow you to identify gaps and opportunities that were missed during your initial baseline and competitive research. Some of these keywords won’t be uncovered unless you truly understand your audience and their needs and pain points.

This stage will complete your research phase and give you all the information to create your content strategy and focus your on-page SEO priorities.   

Evaluate your existing content

With your comprehensive keyword research, the next step is to look at the existing content of your site and see if it’s optimized properly.

  • Does your website have pages that are not getting any traffic from Google, pages that are near-duplicates or multiple pages targeting the same keyword?
  • Do you have content pieces to match the keyword list you created in the previous stage?

Before creating a content calendar or editorial strategy, it’s ideal to audit your existing content. By reviewing your existing pages, you can decide which pages need to be removed, consolidated or optimized.

Some of the elements you can look for include:

  • Page traffic
  • Primary keyword
  • Number of keywords ranking
  • Word count
  • Internal linking

To perform a content audit, you’ll need to export all of your pages from your CMS or use an SEO audit tool, such as Screaming Frog or Semrush Site Audit, to get a list of your site’s existing pages.

Consolidate all of this data into a content audit spreadsheet. Your spreadsheet could look something like this:

Assess your site’s content

Once you have collected all

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Second Mortgages and Forbrukslån: A Simple and Complete Guide

A second housing loan is any debenture secured by the property’s value, aside from the main mortgage used to purchase the house itself. That one is called the primary housing loan; any other debentures secured by the property are called second home loans, no matter how many properties are there. These things are one of three kinds:

  • A HEL or Home Equity Loan, where people borrow a lump sum of money
  • HELOC or Home Equity Lines of Credit, which individuals can draw against when needed
  • Piggyback debentures are used to split purchases of homes between two different debentures as a cost-saving measure

What is a second mortgage?

Mortgages are debentures backed by real estate as collateral; these things do not have to have been used to purchase the property itself. That is why a HEL or Home Equity Loan is considered a kind of mortgage. Second, housing loans are called that because they are secondary to the primary or main debenture used for home purchases. In the case of foreclosures, primary home debentures get fully paid off before the second loan gets a dime. They are considered second liens, behind the first lien of the main debenture.

Check out this site to find out more about HELs.

Rates

Because these things are secured by equities in the borrowers’ houses, their interest rates (IR) can be a lot lower compared to those for other debenture options, such as unsecured personal loans or credit cards. Unsecured debentures such as credit cards do not have anything to back them up, so they are a lot riskier for lending firms.

This kind of debenture uses the equity in the borrower’s property as collateral, so financial institutions like conventional banks, credit unions, or lending firms will be more willing to offer lower IRs. Because these things are second liens, rates on these debentures run a lot higher compared to what lending firms charge for the first housing credit.

Because the main lien gets paid first in case of defaults, second home loans are a lot riskier for financial institutions, sot the IR is different. Rates on these kinds of loans can be either adjustable or fixed. Fixed rates do not change over the life of the debenture, so the borrower’s payments are predictable. Adjustable ones start out lower compared to comparable fixed rates.

It will periodically reset depending on the market condition, so the charges people are paying may fall or rise. Standard HELs and piggyback debentures usually have fixed rates, but Home Equity Lines of Credit is always set up as adjustable-rate debentures during the time when borrowers can draw against their line of credit.

Kinds of second home debentures

As mentioned above, these things fall into three kinds:

  • Standard HELs
  • HELOCs
  • Piggyback debentures

HELs

In a standard HEL, people borrow a particular amount of funds and pay it back over a prearranged time, usually five to fifteen years. These are usually set up as a fixed-rate second loan, although they are readily available …

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The Complete Guide For Local Businesses

When we hear the term local SEO, we often think about the strategies and tactics that local retail or B2C businesses use to optimize their online visibility and drive traffic to their physical storefront.

However, there are also B2B businesses, which may or may not operate from a distinct location, e.g., a commercial realtor.

These types of businesses have similar, albeit slightly different, challenges to having their customers find and engage with them via organic search.

The overarching goal of a local SEO strategy for any B2B business (much like its B2C counterparts) is to establish itself as the most trusted authority for all topics related to the products and/or services within a specific geographic service area.

As such, businesses must present themselves as active, trusted community participants who create real value for their customers and the community at large.

You can still apply local SEO tactics to improve visibility in local map packs and organic results.

Below are a few best practices to consider specific to B2B.

Start With The Basics

Every SEO project, locally-focused or otherwise, must begin with a solid foundation.

This means conducting a thorough web presence audit or SWOT analysis to identify where to focus on-site and off-site optimization efforts, whether the business is new or well-established.

A comprehensive strategy will include:

  • Intent-driven, topical keyword research to identify how customers are searching.
  • Local qualifiers such as “ near me” and “ in [service area]” to mimic typical consumer search behavior.
  • A technical website audit focused on site/page structure and performance.
  • Locally-oriented keywords into primary structural items like page titles, headings, and meta descriptions.
  • Internal and external link reviews to establish how search engines lead searchers to the right answers to their queries and which links influence online authority.
  • Detailed competitor analysis to understand who stands in the way and what level of effort it may take to unseat them.

The output of each of these exercises should be a prioritized checklist of items forming the basis of your foundational optimization efforts.

Leverage Schema

One particularly important local SEO tactic is using local business schema or HTML markup to standardize the structure of information preferred by the search engines.

According to schema.org, which governs the use of schema,

“On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web.”

Business schema can be used to structure the business address, hours, departments, and reviews, and translate into a similarly structured display within the organic and mapped search results.

Here is an example of how to structure a local business address and other information:

Screenshot from search for [commercial real estate Barrie], Google, April 2022

Another potential use of schema is tagging questions and answers in an FAQ section of a business website, highlighting the business’s area of expertise.

Questions and answers tagged in this manner may display as coveted rich text snippets in search results.

Question and Answer SchemaScreenshot
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Toxic links & disavows: A comprehensive SEO guide

What is a toxic link? Are toxic links the same thing as spammy links? Can too many of these hurt your site’s ability to rank? 

If you are uncertain as to whether you would benefit from filing a disavow, this article should answer your questions.

A “toxic” link is generally considered to be a link that has the potential to harm your website’s ability to rank. However, not all SEOs are aligned on how to define toxic links and whether their presence actually could hurt your ability to rank.

Some will say that any link that would be considered an unnatural link as per Google’s documentation on link schemes should be considered “toxic” and could hurt your site. Others use the phrase to describe the type of spammy link that Google says their algorithms ignore. 

It is important to note that Google itself does not actually have a notion of “toxic links”. 

So why do SEOs use the phrase “toxic links”? 

Several well-known SEO tools aim to find and help you disavow unnatural links. Several of them list links that they have programmatically determined to be potentially harmful in Google’s algorithms. 

The idea is that you can use their tools to identify these “toxic links” that could potentially hurt your site, and then disavow them. 

I believe these tools are attempting to find all unnatural links pointing to your site. But in my experience, the majority of links that are returned by these tools are ones that I would consider spammy or “cruft”. Most of these really should be ignored by Google’s algorithms. 

I find that the truly toxic links…the ones that could have the potential to harm your site algorithmically (although you’d have to really overdo it, as I’ll describe below), are rarely returned by an SEO tool.

Before we go further, let’s define three terms I’ll be using throughout the remainder of this article:

  • Toxic links: Links a tool has identified as being potentially harmful to your site. 
  • Spammy links: The type of link no one would actually purposefully make in order to improve rankings but most sites accrue. Examples include links from sites that publish domain stats, random foreign language gibberish pages, wallpaper image site links, and sites like theglobe.net that link out to almost every site on the web. Spammy links could also include onslaughts of low-quality links in negative SEO attacks.
  • Manipulative links: Links that have been made with the intention of manipulating PageRank to improve Google rankings. Examples include paid links, links in articles for SEO, and other schemes that are designed primarily to boost PageRank and subsequently, rankings.

There can be some crossover between these definitions, which adds to the confusion. Google recently called some links in guest posts and affiliate marketing posts as potentially being seen as both spammy

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A Comprehensive Guide For Sellers

In digital marketing, we talk a lot about what you need to do for your website and how to make it SEO-friendly for users and search bots.

But how much do you know about Amazon SEO?

If you’re an ecommerce business and you’re not on Amazon in 2022, you may not be hitting your sales potential.

Amazon’s a powerhouse, a workhorse, an old reliable when it comes to e-commerce, as most people should be aware of by now.

Everyone wants to get their products on Amazon because that’s where their audiences shop.

And those audiences shop the platform quite a bit.

Amazon generates about $4,722 every second, or about $17 million an hour. The sales giant closed out last year with $469.8 billion in net sales, up 22% over 2020.

That’s why sellers want a piece of the action, and why it can be so difficult to rank your products on Amazon’s results pages.

As with your website, though, you can practice Amazon SEO to give your products a boost.

It’s all about understanding the algorithm, what shoppers are searching for to find what they need, and how you can outperform your competitors.

Here’s a comprehensive guide to Amazon SEO for sellers.

How Amazon’s A9 Algorithm Works

Before we can talk about Amazon SEO and how you can optimize your product listings, it will help to understand how Amazon’s A9 search algorithm works.

It’s similar but not identical to Google’s.

One main difference?

Amazon queries are only commercial, rather than navigational or informational as with Google.

Think about it simply.

You make a search. A9 knows you want to buy whatever you searched.

It matches the query to a group of relevant products, and you are shown those products on a series of pages.

How does Amazon even select those particular products, though?

Again, think about it like Google’s algorithms, but exclusively for ecommerce.

The factors Amazon considers for rankings include:

  • Positive customer reviews (better products will sell more and make more money for Amazon).
  • Historical sales.
  • Relevant keywords included in the product listing.
  • The right prices (not too high, not too low, based on the competition).

It’s important to note here that while the algorithm is always looking for relevance based on a query, historical data matters a lot, too, as pointed out in the above list.

The results that have pleased customers in the past are likely to please customers in the future.

New sellers on Amazon are therefore faced with a dilemma: if Amazon prioritizes products with strong sales, but you haven’t made any sales yet or generated any historical data for A9, how can you ever hope to climb Amazon’s rankings?

The answer lies in performing Amazon SEO, starting with the keyword research that can get you found by the shoppers who matter to you.

Performing Amazon Keyword Research

Just like with Google, an Amazon SEO strategy must be built on keyword research.

Without the right keywords in your rankings,

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Search engine marketing Solutions Organization New Guide Generation “Marketing and advertising Occasion” Service Released

Direct Generation Search engine marketing Solutions Organization has defied convention in the Digital Internet marketing – Research Motor Optimization market place with the launch of its new “Marketing Event” service. Further info can be identified at https://www.leadgenerationseoservices.com/

Before now, the Guide Generation Search engine optimisation Companies Enterprise (https://www.leadgenerationseoservices.com/) finally announced the beginning of its new “Marketing Event” services, which has been in growth since 2020 as an Seo company but employing reliable search engine optimization approaches considering the fact that 2008 in their individual businesses.

The most important intention is to push the perfect prospect and purchaser to goods, enterprises, or services, supporting companies get found and found additional conveniently on the web by combining strategic written content and the correct placements, in addition to building special material and distributing it to in excess of 400 top quality placements throughout 6 different media platforms… but it does so, with a difference.

Joey Myers, Founder and CEO at Direct Technology Search engine marketing Solutions Corporation, suggests: “The firm desired to consider anything new with this “Marketing Event” company. Any one acquainted with the Digital Marketing – Research Motor Optimization current market will probably have seen how everybody else seems to guarantee super-speedy placement on initially webpage of Google natural and organic research success.

This is a difficulty for the reason that super-rapid does not necessarily equal tremendous-high-quality. Not like fork out-to-play marketing and advertising, Search Motor Optimization is a long-expression tactic. Though creating the basis, progress may not show in the initial two to 4 months, but as soon as the momentum builds the aftereffects previous several years.”

So, as a welcome breath of new air, Lead Era Search engine optimization Services Organization (https://www.leadgenerationseoservices.com/) will instead maximize super-top quality all set-to-invest in visitors to a web page, get placements on 6 various platforms like information, weblogs, podcasts, and many others. and the excellent news is, this new content creation will be absolutely hands off (for the business).

Direct Technology Search engine marketing Providers Corporation chose to make this go mainly because this is how 6, 7, and 8 determine corporations small circuit the system, and can compete with 9+ determine company behemoths that have a seemingly bottomless internet marketing price range.

Joey Myers also mentioned “The firm wants to give prospects peace of thoughts being aware of they have a marketing and advertising method in area they can depend on day-in-and-working day-out driving top quality site visitors to their items. enterprise, or expert services.

With the new Marketing Event provider, they have a refreshing new probability. Consumers will truly feel empowered competing versus the major boys and ladies in their marketplace when applying the assistance. Striving one thing new is always a hazard, but it’s a risk value having.”

Direct Technology Web optimization Products and services Business has been in small business for 2-many years, being founded in 2020. Since Day 1 it has always aimed to build invincible

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