The Complete Guide For Local Businesses

When we hear the term local SEO, we often think about the strategies and tactics that local retail or B2C businesses use to optimize their online visibility and drive traffic to their physical storefront.

However, there are also B2B businesses, which may or may not operate from a distinct location, e.g., a commercial realtor.

These types of businesses have similar, albeit slightly different, challenges to having their customers find and engage with them via organic search.

The overarching goal of a local SEO strategy for any B2B business (much like its B2C counterparts) is to establish itself as the most trusted authority for all topics related to the products and/or services within a specific geographic service area.

As such, businesses must present themselves as active, trusted community participants who create real value for their customers and the community at large.

You can still apply local SEO tactics to improve visibility in local map packs and organic results.

Below are a few best practices to consider specific to B2B.

Start With The Basics

Every SEO project, locally-focused or otherwise, must begin with a solid foundation.

This means conducting a thorough web presence audit or SWOT analysis to identify where to focus on-site and off-site optimization efforts, whether the business is new or well-established.

A comprehensive strategy will include:

  • Intent-driven, topical keyword research to identify how customers are searching.
  • Local qualifiers such as “ near me” and “ in [service area]” to mimic typical consumer search behavior.
  • A technical website audit focused on site/page structure and performance.
  • Locally-oriented keywords into primary structural items like page titles, headings, and meta descriptions.
  • Internal and external link reviews to establish how search engines lead searchers to the right answers to their queries and which links influence online authority.
  • Detailed competitor analysis to understand who stands in the way and what level of effort it may take to unseat them.

The output of each of these exercises should be a prioritized checklist of items forming the basis of your foundational optimization efforts.

Leverage Schema

One particularly important local SEO tactic is using local business schema or HTML markup to standardize the structure of information preferred by the search engines.

According to schema.org, which governs the use of schema,

“On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web.”

Business schema can be used to structure the business address, hours, departments, and reviews, and translate into a similarly structured display within the organic and mapped search results.

Here is an example of how to structure a local business address and other information:

Screenshot from search for [commercial real estate Barrie], Google, April 2022

Another potential use of schema is tagging questions and answers in an FAQ section of a business website, highlighting the business’s area of expertise.

Questions and answers tagged in this manner may display as coveted rich text snippets in search results.

Question and Answer SchemaScreenshot
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Toxic links & disavows: A comprehensive SEO guide

What is a toxic link? Are toxic links the same thing as spammy links? Can too many of these hurt your site’s ability to rank? 

If you are uncertain as to whether you would benefit from filing a disavow, this article should answer your questions.

A “toxic” link is generally considered to be a link that has the potential to harm your website’s ability to rank. However, not all SEOs are aligned on how to define toxic links and whether their presence actually could hurt your ability to rank.

Some will say that any link that would be considered an unnatural link as per Google’s documentation on link schemes should be considered “toxic” and could hurt your site. Others use the phrase to describe the type of spammy link that Google says their algorithms ignore. 

It is important to note that Google itself does not actually have a notion of “toxic links”. 

So why do SEOs use the phrase “toxic links”? 

Several well-known SEO tools aim to find and help you disavow unnatural links. Several of them list links that they have programmatically determined to be potentially harmful in Google’s algorithms. 

The idea is that you can use their tools to identify these “toxic links” that could potentially hurt your site, and then disavow them. 

I believe these tools are attempting to find all unnatural links pointing to your site. But in my experience, the majority of links that are returned by these tools are ones that I would consider spammy or “cruft”. Most of these really should be ignored by Google’s algorithms. 

I find that the truly toxic links…the ones that could have the potential to harm your site algorithmically (although you’d have to really overdo it, as I’ll describe below), are rarely returned by an SEO tool.

Before we go further, let’s define three terms I’ll be using throughout the remainder of this article:

  • Toxic links: Links a tool has identified as being potentially harmful to your site. 
  • Spammy links: The type of link no one would actually purposefully make in order to improve rankings but most sites accrue. Examples include links from sites that publish domain stats, random foreign language gibberish pages, wallpaper image site links, and sites like theglobe.net that link out to almost every site on the web. Spammy links could also include onslaughts of low-quality links in negative SEO attacks.
  • Manipulative links: Links that have been made with the intention of manipulating PageRank to improve Google rankings. Examples include paid links, links in articles for SEO, and other schemes that are designed primarily to boost PageRank and subsequently, rankings.

There can be some crossover between these definitions, which adds to the confusion. Google recently called some links in guest posts and affiliate marketing posts as potentially being seen as both spammy

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A Comprehensive Guide For Sellers

In digital marketing, we talk a lot about what you need to do for your website and how to make it SEO-friendly for users and search bots.

But how much do you know about Amazon SEO?

If you’re an ecommerce business and you’re not on Amazon in 2022, you may not be hitting your sales potential.

Amazon’s a powerhouse, a workhorse, an old reliable when it comes to e-commerce, as most people should be aware of by now.

Everyone wants to get their products on Amazon because that’s where their audiences shop.

And those audiences shop the platform quite a bit.

Amazon generates about $4,722 every second, or about $17 million an hour. The sales giant closed out last year with $469.8 billion in net sales, up 22% over 2020.

That’s why sellers want a piece of the action, and why it can be so difficult to rank your products on Amazon’s results pages.

As with your website, though, you can practice Amazon SEO to give your products a boost.

It’s all about understanding the algorithm, what shoppers are searching for to find what they need, and how you can outperform your competitors.

Here’s a comprehensive guide to Amazon SEO for sellers.

How Amazon’s A9 Algorithm Works

Before we can talk about Amazon SEO and how you can optimize your product listings, it will help to understand how Amazon’s A9 search algorithm works.

It’s similar but not identical to Google’s.

One main difference?

Amazon queries are only commercial, rather than navigational or informational as with Google.

Think about it simply.

You make a search. A9 knows you want to buy whatever you searched.

It matches the query to a group of relevant products, and you are shown those products on a series of pages.

How does Amazon even select those particular products, though?

Again, think about it like Google’s algorithms, but exclusively for ecommerce.

The factors Amazon considers for rankings include:

  • Positive customer reviews (better products will sell more and make more money for Amazon).
  • Historical sales.
  • Relevant keywords included in the product listing.
  • The right prices (not too high, not too low, based on the competition).

It’s important to note here that while the algorithm is always looking for relevance based on a query, historical data matters a lot, too, as pointed out in the above list.

The results that have pleased customers in the past are likely to please customers in the future.

New sellers on Amazon are therefore faced with a dilemma: if Amazon prioritizes products with strong sales, but you haven’t made any sales yet or generated any historical data for A9, how can you ever hope to climb Amazon’s rankings?

The answer lies in performing Amazon SEO, starting with the keyword research that can get you found by the shoppers who matter to you.

Performing Amazon Keyword Research

Just like with Google, an Amazon SEO strategy must be built on keyword research.

Without the right keywords in your rankings,

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Search engine marketing Solutions Organization New Guide Generation “Marketing and advertising Occasion” Service Released

Direct Generation Search engine marketing Solutions Organization has defied convention in the Digital Internet marketing – Research Motor Optimization market place with the launch of its new “Marketing Event” service. Further info can be identified at https://www.leadgenerationseoservices.com/

Before now, the Guide Generation Search engine optimisation Companies Enterprise (https://www.leadgenerationseoservices.com/) finally announced the beginning of its new “Marketing Event” services, which has been in growth since 2020 as an Seo company but employing reliable search engine optimization approaches considering the fact that 2008 in their individual businesses.

The most important intention is to push the perfect prospect and purchaser to goods, enterprises, or services, supporting companies get found and found additional conveniently on the web by combining strategic written content and the correct placements, in addition to building special material and distributing it to in excess of 400 top quality placements throughout 6 different media platforms… but it does so, with a difference.

Joey Myers, Founder and CEO at Direct Technology Search engine marketing Solutions Corporation, suggests: “The firm desired to consider anything new with this “Marketing Event” company. Any one acquainted with the Digital Marketing – Research Motor Optimization current market will probably have seen how everybody else seems to guarantee super-speedy placement on initially webpage of Google natural and organic research success.

This is a difficulty for the reason that super-rapid does not necessarily equal tremendous-high-quality. Not like fork out-to-play marketing and advertising, Search Motor Optimization is a long-expression tactic. Though creating the basis, progress may not show in the initial two to 4 months, but as soon as the momentum builds the aftereffects previous several years.”

So, as a welcome breath of new air, Lead Era Search engine optimization Services Organization (https://www.leadgenerationseoservices.com/) will instead maximize super-top quality all set-to-invest in visitors to a web page, get placements on 6 various platforms like information, weblogs, podcasts, and many others. and the excellent news is, this new content creation will be absolutely hands off (for the business).

Direct Technology Search engine marketing Providers Corporation chose to make this go mainly because this is how 6, 7, and 8 determine corporations small circuit the system, and can compete with 9+ determine company behemoths that have a seemingly bottomless internet marketing price range.

Joey Myers also mentioned “The firm wants to give prospects peace of thoughts being aware of they have a marketing and advertising method in area they can depend on day-in-and-working day-out driving top quality site visitors to their items. enterprise, or expert services.

With the new Marketing Event provider, they have a refreshing new probability. Consumers will truly feel empowered competing versus the major boys and ladies in their marketplace when applying the assistance. Striving one thing new is always a hazard, but it’s a risk value having.”

Direct Technology Web optimization Products and services Business has been in small business for 2-many years, being founded in 2020. Since Day 1 it has always aimed to build invincible

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Why SEO is important for e-commerce: an easy-to-follow guide

Whether you just started your e-commerce business or have been around for a while – attracting more customers is likely important to you. For e-commerce websites, higher (and better quality) traffic often equals more sales.

When it comes to funnelling higher quality leads to your website, there’s no better strategy than SEO. Advertising experts agree that SEO produces the highest ROI of any marketing tactic, and the results it brings last longer.[i] Despite this, it’s common for online sellers to build and maintain their store with almost no SEO strategy.

If up until now you’ve been ignoring SEO or have simply been unsure of how it adds value to your online store, this guide is for you. Here, we will be explaining what e-commerce SEO means, why it’s vital for success, and how to get started.

What is SEO?

SEO stands for “search engine optimization.” It includes a whole range of tactics designed to help increase the quantity and value of search engine traffic that goes to a website. Essentially, the goal is to help your website pages rank higher on search engines, allowing you to have better visibility and leads.

E-commerce SEO is specially targeted towards improving the number of leads, and ultimately the sales volume of e-commerce sites. Even if you already have a lot of website traffic, SEO tactics work to attract better-qualified leads. So, you not only boost your website traffic, but also draw more visitors that are willing to make a purchase.

SEO works by tweaking and sometimes overhauling various aspects of your website. These include improving your website content, creating a better website design, and making your web pages load faster.

SEO strategy isn’t arbitrary though, instead, it follows a meticulous plan to improve your website in relation to certain factors that search engines use to rank search results. These factors are called ranking signals.

Consider this: Every time you search for something on a search engine, it produces a list of numbered results. The main factor that determines where your website shows up, in 1st place or 1,000,000th, is the performance of your website compared with these ranking signals. Examples of ranking signals include:

  • Page load speed
  • Mobile-friendliness
  • Content relevance and quality
  • Website and content structure
  • Domain name authority
  • User experience metrics, such as bounce rate, page speed, and time on page
  • Backlink number and quality

Most of the popular search engine platforms, such as Yahoo, Bing, Google, and Baidu all use similar signals. However, it’s important to note that Google is by far the most important platform to rank on, simply because of its dominance.

Google controls a jaw-dropping 92.27% of the global search engine market share,[ii] while more than 90% of all search queries around the world take place on Google.[iii] Thus, it is clear that Google is THE search engine to rank on, plain and simple.

Why is SEO important?

You now know what SEO

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Ultimate Guide To Law Firm SEO

Like it or loathe it, but law firm SEO is a key ingredient to gaining new clients for your firm. Here are 8 components for a friendly law firm SEO strategy

Good search engine optimization is a critical element of achieving great online results for your firm’s visibility, but times are changing and new aspects to law firm SEO are emerging regularly – some that will hurt your firm’s rankings, others that will lift them.

Lawyers need to know what the best marketing strategy is for SEO as more lawyers get to grips with great online marketing strategies, while others languish and fear the sheer shifting landscape of search engine optimization.

We have rounded up an ultimate guide to building a successful law firm SEO strategy for 2022 and beyond.

What IS Law Firm SEO?

SEO is a marketing practice that helps to promote your law firm online. Through SEO, people can easily find your website.

This strategy enables law firms to get better organic search ranking positions without paying a dime. As such, they’re likely to get more cases or clients from their preferred practice area.

The first page of Google holds 96 percent of all organic search engine users. Therefore, only 4% of visitors click beyond the first page of rankings on Google or any other search engine.

However, this does not mean you only have to rank well on the first page of Google. You don’t need to be number one for a specific keyword or phrase.

This is because, in SEO for lawyers, you will notice that ranking on the top 5 results only generates 40 percent of all clicks. But ranking between 6th and 10th position can still get you 30 percent of all clicks.

The more visitors you have, the more potential clients your law firm will receive.

SEO for lawyers exists as an art and a science. Therefore, expert practitioners should have creative and technical skills to get the most out of their SEO strategy.

How Does Legal SEO Work?

The basic function of law firm SEO is to improve your on-page and off-page optimization. On-page optimization helps you rank first in search engines like Google, Yahoo, and Bing.

Off-page optimization, on the other hand, which also known as backlinks. Backlinks are links that go from one web page to another and their importance is oft-debated in terms of how effective they are and how you might go about obtaining them, but they remain a key element of good SEO.

Backlinks are a type of validation that search engines use to establish the authority and relevance of a specific site or page.

This is an essential part of law firm SEO because you need backlinks from related websites to rank well in major search engine results pages. When obtaining backlinks there are opportunities to write guest posts for sites with good ranking (LawFuel has opportunities for high quality content), but you need to avoid black hat methods of posting poor quality content

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