70+ SEO Interview Questions and Answers for 2024

70+ SEO Interview Questions and Answers for 2024

Google turned 20 years old last fall, but it seems like it’s been around forever. Most of us can’t even begin to imagine a life without the ubiquitous search engine to help us navigate our data-driven world. When we need answers fast, we look at our phones or our laptops and bank on search engines to deliver the information we need. If a business wants to be discovered online, it has to invest in SEO. 

With an ongoing and increasing investment in SEO projected, a professional in the digital marketing field can feel confident that the job outlook will continue to be strong for those with SEO skills, whether you’re new to the field or you’re an experienced digital marketer. In this article, we’ve compiled some common SEO interview questions for freshers and experienced professionals, ranging from technical to local SEO questions.

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  1. What is the difference between organic and paid results?
  2. What does the term keyword frequency, keyword density, keyword difficulty, and keyword proximity mean?
  3. What is the definition of a long tail keyword?
  4. What role does anchor text have in SEO?
  5. What is page speed, and why does it matter?
  6. What is keyword stemming, and why does it matter?
  7. What are rich snippets?
  8. What is a link audit, and why should you do one?
  9. How do you use content marketing for SEO?
  10. What is Domain Authority?

General SEO Interview Questions for Freshers

1. What is SEO?

The practice of optimizing a website’s architectural layout is known as SEO. It helps in content relevancy and link attractiveness so that its pages are more readily found, more relevant, and more prominent in response to use web searches, and hence rank higher in search engines.

SEO techniques enable companies to rank for possible keywords without paying a dollar on search engine marketing, resulting in the most valuable visitors. It’s known as ‘organic,’ ‘free,’ and ‘natural’ outcomes. There are several optimization techniques and actions that Users should carry out to ensure that your site is SEO-friendly and ranks for desired keywords.

2. Why is SEO important to businesses?

One of the famous jokes that run amongst individuals in the web sector is that you should put it on Google’s second page if you want to conceal a corpse. Because just a small percentage of people go beyond the first page of Google results, your rivals will steal all of your clients if your industry isn’t on the first page. With each position, CTR lowers progressively. One significant benefit of SEO over PPC is that, unlike PPC, your results will not end if you quit doing SEO today. SEO is crucial if a firm wants to grow sales without splurging on promotions.

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3. Name a few important Google ranking factors.

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