SEO is a complex topic. Not only are SEO fundamentals complex, but we live in a world where search engines are constantly evolving. That is why in order to get a proper SEO education, you need layers of training throughout the year.
Some educational theories say that every person has a preferred learning style. For example, the VARK model highlights four common types of learning styles:
Visual: You prefer graphic elements over words.
Auditory: You prefer lectures and discussions.
Read/write: You prefer written information.
Kinesthetic: You learn through doing.
People aren’t limited to just one learning style, however. Other factors can influence how you like to consume content. One of them is your current circumstances, as this article points out:
”You’re a sales rep and you are driving to a meeting with a client. This morning, you saw that some features of a top-selling product were just updated. Would you rather listen to a brief podcast that reviews the changes; read a sales brochure; or watch an animated video that allows you to answer questions and match features to products? If you’re in your car and just need a quick update, the podcast is the most appropriate choice. Does that make you an auditory learner?”
Given the massive amounts of content created and consumed every minute, what’s the best way to get and retain an SEO education?
Information stands no chance of becoming knowledge unless it sticks.
So which format is best for your SEO learning?
If you are on a quest to up your SEO game, you need access to learning tools that suit your preferred learning style and circumstances. Here are five SEO learning formats, their pros and cons, and recommendations:
- Online training
- Classroom training
- Books
- Supplemental learning
- Membership websites
1. Online training
There are a variety of online training formats. E-learning options for SEO run the gamut from videos and webinars to full online courses with supplemental materials.
Pros: Most legitimate online training courses are self-paced so you can learn in your own time. Online courses typically cost less than in-person training or consulting, and many offer payment options.
Cons: Completion rates for online courses rarely rise above 15 percent. Video training doesn’t come with the same accountability or engagement that an in-person class does. Also, video training can fail if you don’t have access to the experts to ask questions and clarify the material.
Recommendations: Enroll in online training courses throughout the year that have an interactive component for best results (more on that later). Find the courses that will help you solve the specific issues you are facing. Visual learners will enjoy this format most, but so will busy professionals.
2. Classroom
In-person SEO training is less likely to happen since the pandemic. If and when it’s available, it typically mimics a classroom environment — lectures, discussions and even hands-on practice. This type of training happens either at the trainer’s location, on-site at a company or at conference workshops.
Pros: Classroom SEO