Tag: principles

5 Marketing Principles To Future-proof Your SEO Strategy

Amel
5 Marketing Principles To Future-proof Your SEO Strategy

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory.

However, as the organic landscape becomes increasingly complex and fragmented, the need to understand and integrate timeless marketing principles into your SEO strategy has never been more critical.

Search Engine Optimization > Organic Optimization

Relying on search engines alone is no longer enough to maximize your organic exposure to potential customers.

Today, users discover information on the internet from a variety of sources.

With the advent of AI-driven search and expanding paid search placements, we’re navigating a terrain where organic real estate in search results is shrinking, and search engines are just one part of an incredibly complex buyer journey.

Platforms such as TikTok (used by 40%+ Gen Z users as a search engine), Pinterest, and Reddit all present opportunities for additional organic reach outside of Google search – which means your strategy needs to evolve from search engine optimization to multi-platform organic optimization.

This shift requires a holistic understanding of marketing that transcends algorithms and dives deep into consumer behavior, strategic planning, and long-term brand building.

In this post, I’ll cover five essential marketing concepts that not only complement but can redefine and elevate your search performance.

5 Marketing Principles to Future-proof Your SEO Strategy - a Framework showing the steps

In the following sections, I’ll explore each principle in detail, shedding light on how they can be applied and the tangible benefits they offer, all rooted in proven marketing science.

1. 3Cs Research

3Cs research is a foundational aspect of marketing that can be leveraged to enhance your organic strategy.

It means building a deeper understanding of your company, your customers, and the overall category or industry.

Let’s delve into each of these areas and explore their relevance for SEO.

Company Research

What It Is

Company research is about understanding your business (or your clients’ business) inside out. It should dig deeper into your internal understanding of:

  • Objectives – What you’re trying to achieve as a business, and how marketing can support.
  • Audience – Who you’re targeting and why.
  • Positioning – What makes your business stand out in the eyes of potential customers?
  • The market – What are the major challenges faced, and what opportunities do you see in the future?

Why It Matters To SEO Practitioners

Armed with a deeper understanding of the market and the trends shaping the future of the market, you’ll be able to focus your efforts on producing content that will better resonate with potential buyers.

Additionally, understanding the company’s positioning and key objectives will help you tie back your performance to higher-level goals and better prove value to senior stakeholders.

Examples And Benefits

Undertaking high-level business objectives will help you ladder up your organic reporting to showcase results to the C-suite.

Showing how your organic KPIs can help deliver broader marketing and business objectives will help showcase the value of organic to any business.

Tying back SEO objectives to marketing and business goals Image by author, August 2023

Customer Research

What It Is

This involves identifying your

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Supreme Court docket principles in favor of website designer who refused operate for identical-sexual intercourse weddings : NPR

Amel
Supreme Court docket principles in favor of website designer who refused operate for identical-sexual intercourse weddings : NPR

The courtroom dominated 6-3 along ideological lines that the Initially Amendment bars Colorado from “forcing a site designer to create expressive types speaking messages with which the designer disagrees.”

STEVE INSKEEP, HOST:

In yet another major ruling, the Supreme Court supported a Colorado website designer. She began a business enterprise to make website web pages for weddings. She stated she feared that she might sometime be forced to put together a page for a homosexual marriage ceremony, so she sued. And the court’s conservative the greater part reported she was not – would not have to do that webpage irrespective of a Colorado condition regulation promising equal community accommodations to all. NPR authorized affairs correspondent Nina Totenberg is right here. Nina, excellent early morning.

NINA TOTENBERG, BYLINE: Excellent early morning.

INSKEEP: What was the court’s justification for supporting the web designer?

TOTENBERG: Well, this was a very spectacular scene yet again in the courtroom now with Justice Neil Gorsuch announcing the bulk holding and then a lengthy dissent from the bench from Justice Sonia Sotomayor. And I just should say that these oral dissents are unusual, and we have had a few of them in the final two days immediately after a phrase in which we had none of them. So what did Justice Gorsuch say? He claimed that if there is a North Star in our Constitution, it is freedom of speech and independence to feel what you want to imagine, and that the govt won’t be able to compel you to converse. And then he stated, in this circumstance, Colorado seeks to drive an individual to talk in means that align with its sights but defy her conscience as a issue of key significance.

INSKEEP: I am just wondering about this for a 2nd here. So there is the equivalent defense of the guidelines which would protect gay and lesbian individuals to get the same provider as anybody else. But she’s pushing back again, and Gorsuch is pushing back with the 1st Amendment in indicating earning this internet website page is speech, and I you should not want to have this speech, and so that is violating my no cost speech correct. Is that proper?

TOTENBERG: It’s a traditional and pretty tough clash that the courtroom has continuously resolved in, one particular would have to say, unique methods and with both equally direct justices in this case citing the different methods. For example, Gorsuch said we held in the middle of Entire world War II that there is no suitable of the point out to force little ones to salute the flag. We’ve held that when you will find a veterans parade and they don’t want to incorporate a homosexual pride float, they never have to since people are their individual beliefs. And he concluded by indicating this. Of class, abiding the Constitution’s determination to liberty of speech suggests all of us will come across thoughts we take into consideration challenging, unattractive, misguided, even hurtful. But tolerance, not

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