9. Identify Keyword Clusters Of Topics To Build Content Hubs Around
A strategically interlinked content hub will push each of your topic posts higher up in Google rankings.
First, create your future hub’s individual posts by discovering what your content hub could contain.
Start by researching the keyword topics that your site ranks in the top 10 for.
If you rank high with a post for [thomas edison inventions] and another for [nikola tesla inventions], find out how many other “name + inventions” keywords can be turned into posts.
For this example, there are over 500 phrases that can be turned into stand-alone blog posts.
Each of the 500 “name + inventions” phrases generates over 1,000 monthly organic visitors.
Once you have published 20 posts on inventors and their inventions, then you can create your content hub.
Continuing with our example:
- Step 1: Create a page to be your hub and title it “The Greatest Inventors of All-Time.”
- Step 2: Organize the inventors by time period.
- Step 3: Create one or two paragraphs summarizing the inventor and his most famous invention.
- Step 4: Add an internal link to the inventor’s inventions blog post for the reader to see all their inventions.
- Step 5: Link back to “The Greatest Inventors of All-Time” content hub from the blog posts for each of the inventors.
10. Easily Discover Your Niche’s Lowest-Competition/High-Traffic Phrases With RankIQ’s Keyword Libraries
Unless you are a top keyword research expert, it will take 100+ hours to research a single niche.
You will also make small mistakes along the way, leading you to write content on keywords out of your range.
RankIQ is currently the only keyword research tool with top experts who do the research for you. They have hand-picked the lowest competition, high-traffic keywords for over 300 niches.
Content Creation Tactics
11. For Posts That Rank #3 – #10, Add More Content To The Tail End Of Posts To Safely Move Up The Rankings
By adding content to the end of your post, you keep the layout of the original blog post the same.
This process keeps you from changing existing content, which could decrease your rankings.
The additional content at the end increases dwell time while helping you rank for more long-tail keywords and phrases.
12. Write 40-50 Word Paragraphs To Rank For More Featured Snippets
Moz and multiple other studies have confirmed that the optimal length for featured snippets is 40 to 50 words.
This word count is also about the average size of a three-sentence paragraph, which is ideal for reader engagement.
13. Add FAQs To The End Of Your Post, Covering Questions From Google’s People Also Ask
A simple FAQ section at the end of your post can deliver significant value to the reader.
- Step 1: Before you hit publish, type your target keyword into Google, and look at the most popular People Also Ask questions.
- Step 2: Click on the last question to see more questions, and another four will show up.