Robert Reilly of boutique company Combined Handed Branding outlines his eyesight for doing the job with consumers to create a crystal clear sense of intent that grows loyalty and relevance with its shoppers, as part of the Wix Associate Awards sequence.
Reason is a often utilized time period in the advertising environment, and one which is in risk of shedding its that means in some quarters. Far too often it is thrown all over as proof of a brand’s claims to advantage while getting very little relationship to the reality of that business’s existence.
Even so, for Robert Reilly, founder and chief govt of branding company Combined Handed Branding, function is an critical ingredient of his technique with purchasers. Whether or not that is manifested in a brand design and style, making a website or expanding a brand from scratch. Set basically, Reilly and his agency are in the small business of “understanding the why” for their purchasers, to aid them outline a obvious feeling of purpose.
That’s deserving of recognition. In fact, every single month, the Wix Companion Awards celebrate businesses that are blazing a path in the electronic area, and Combined Handed Branding is the most up-to-date winner for demonstrating excellence in the super functionality class with its website structure operate for flavored wine producer SoDown Wine Co.
Reilly describes that establishing this clear feeling of objective is central to the agency’s strategy, but that large levels of features are never ever much at the rear of. “One of the theories we reside by is functionality,” he suggests. “I’m normally talking with clients about this. What is the main goal of your internet site, and can we get site visitors to get an action in a few clicks or much less? Which is what genuinely informs the site’s hierarchy.”
He provides: “We often structure the homepage in a scrolling story structure. There is no place in relying on individuals to ﬁnd where by they want to go through your navigation bar. We test to tutorial them from the minute they get to the internet site. It indicates you are likely to get them to simply click the place you want them to go.”
Blended Handed Branding’s work for SoDown Wine Co. is a strong case in level. The company started operating with the shopper in its pre-start phase, and was briefed to create an online shop. On the other hand, Reilly believed that an unconventional tactic would enable the brand’s superior good quality flavored wine to contend in the challenging seltzer house.
“We landed on this playful, enjoyable notion to join with the concentrate on audience, school-educated girls aged among 28 and 46. We wanted to really drive property that it’s a ﬂavored wine product or service,” claims Reilly.
To create a unique on-line browsing working experience, Combined Handed Branding produced a thoroughly clean, new and vibrant structure bursting with colorful components that emphasize the fruity and refreshing mother nature of the SoDown Wine Co. solutions,