4 simple tactics to boost your organic traffic

Optimizing for search requires time and effort, as most SEO experts would attest. 

It could take several months or even years to outrank established competitors who have been optimizing their sites for a long time.

That said, many websites can take advantage of low-hanging fruits to boost their search visibility.

You can uncover untapped potential with the help of SEO specialists or simple tools. Here are four ideas to help you get started.

Who would have thought that some people, even tech-savvy ones, get the most important on-page SEO techniques wrong today?

Yes, I am talking about title tags. You can see them:

  • When you bookmark a page.
  • When they appear in a browser tab.
  • On search result pages (SERPs).

There are three main use cases for title tags. Depending on which you focus on, your SEO may suffer more or less. 

Let’s say you want to show the brand in tabs and bookmarks first, plus mimic the actual menu structure.

Then you may end up with something like:

  • “Example.com” – Topic – Specific Keyword

Yet, for the best possible SEO results, you’d rather go with the most important keyword first:

  • Specific Keyword – Topic – “Example.com”

But when your brand or domain name is extremely long, you might run into issues. 

Having something like allothershortdomainnameswerealreadygone.com in the title is not helpful.

If that’s the case, you might prefer to use just the following structure:

  • Specific Keyword – Topic

On WordPress, some themes still go with the brand first. Most themes will add “Example.com” to each title tag (usually at the end).

When the brand or URL in the title is as long as or longer than the specific keyword (and topic), you may even end up with duplicate content issues

With the free Yoast SEO plugin for WordPress, you can quickly and easily adapt that title tag structure. 

Otherwise, you may have to tweak the WordPress theme manually, which is not recommended as it gets messy quickly.

But title tags are important beyond preventing duplicates. 

While they have been devalued as a ranking signal recently, the title is still what searchers will first see.

When you’re lazy (and most WordPress users are), you will also use the H1 heading as the title. 

This works fine in many cases, especially if you have optimized the H1 well, as it’s a significant ranking signal for Google. 

However, headlines are meant mostly for readers already on the actual page or for those perusing social media. 

What happens then is that headlines may become way too long to serve as title tags. 

Some headlines also simply ignore the most significant keywords and go for clickbait instead, which hides the true topic, for instance:

  • “You won’t believe what happened then! THIS!”

This example doesn’t even have a single keyword in it. You need to edit your title tag manually then and add some.

2. Check your rankings on Google Search Console

One of the first things to do when it comes to SEO

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5 simple ways to dominate local search

When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers searching for your local business.

Local competition is hotter than ever, and if you’re not on top of your rankings, you can bet your competitors are.

Here are five local SEO tactics you can use to help your business rank higher for local search terms.

Title and description tags are HTML elements that you can customize to reflect the content of your web pages. The text of your title and description tags is displayed in search results.

Think of this text as a “mini-ad” that you need to craft carefully.

Title and description

Your title and description are your one shot at grabbing a searcher’s attention and getting them to click on your links to go to your website – so put careful thought into what you put in these areas on your web pages.

If your title and description tags are missing or Google thinks they’re not good enough, Google often makes something up or “rewrites” them.

Both should describe the contents of the page and should include keywords so they stand out on the search result pages. 

The generally acceptable length for title tags is approximately 50 to 60 characters, and description tags can be approximately 160 to 200 characters. Take advantage of this space and use it wisely.

If you’re not sure how your title and meta description tags will look or how many characters you can get away with, try using an emulator like Yoast’s SEO Plugin for WordPress, where you can see what your title and description will look like on both a mobile device and desktop:

Yoast title description

Writing titles and descriptions is considered an art in the SEO world.

In a sea of competing search results, if this text isn’t unique, compelling and descriptive, your click-through rate will suffer (which can hurt your rankings).

Additionally, extra words or characters could cut off your text with ellipses (…). 

Now, this may not be a true tragedy. Some SEOs even encourage you to go over the recommended max character count. But I think this looks unprofessional, especially when it appears in the middle of a sentence, cutting off your thoughts mid-sentence.

Truncated

The lesson? This space is precious, and every character counts. Here are some tips:

  • Never waste space on page names or words that don’t provide helpful information to the searcher about what your web page – or business – is about.
Do Not Use Page Names In Titles
  • If you want to stand out to local customers, include the name of the city your business is in and/or the area your business serves (e.g., “Serving Iowa City and Cedar Rapids”).
  • Focus on using one targeted keyword and carefully place that keyword as close to the beginning of the tag as possible.

Remember, if your business shows up in the search results, you have one shot at getting that person to click on your link.

Don’t blow it by wasting characters that

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