Google is the answer to most people’s problems.
Feeling hungry, need to get lunch? Find it on Google.
Need to book a hotel? Google its reviews.
This is why Google gets over 3.5 billion searches each day.
And interestingly, a large percentage of these searches have local intent.
Since Google is the first place many people go when looking for hotels, the saturated hospitality industry has much to gain from the search engine giant’s remarkable features.
This article will give you practical tips for optimizing your GBP to get the most out of Google’s awesome offering.
Benefits Of Google Business Profile For Hotel Brands
One of the top perks of having a GBP listing is that your business gets closer to your audience by being where they look often.
GBP levels the playing field for all hotel brands, giving everyone an equal opportunity to succeed.
Even smaller, family-owned properties can rank in response to searches for local hotels.
GBP is a free business listing that allows you to share your hotel details, like business hours, room prices, contact numbers, and more, with your potential guests.
Specifically designed to promote local brands, when appropriately used, GBP can enhance your online visibility and direct organic traffic to your website.
This can result in increased bookings and more revenue.
But that’s not the only way GBP helps hotels get more bookings.
A BrightLocal survey found that 49% of customers they polled trust online reviews, and GBP helps you capitalize on this and win your customers’ trust through its spectacular review and rating system.
Hotel SEO With GBP Optimization
After reviewing the benefits of GBP, you must be excited to claim your hotel’s GBP listing and enjoy the exposure and value it can bring.
But merely claiming your GBP isn’t enough.
You need to optimize your listing for the best results.
Here are a few GBP optimization tips to get you started:
Ensure Information Accuracy
99% of consumers polled in the survey by BrightLocal have used the internet to find information about a local business in the last year.
People turn to Google and rely on GBP listings for information.
And good hotel SEO strategy ensures that the information about your business on your GBP listing is accurate.
Aside from accuracy, you must ensure your listing is complete with all the information that a potential guest may require to drive good value out of your GBP listing.
Customers are 2.7 times more likely to consider you reliable if your GBP profile is complete with accurate information.
In a world of increasing competition in the hospitality industry, you cannot afford to lose