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High-quality media is a major component of your on-page SEO strategy.
When you’re a small or medium business owner (SMB), the quality of your visual content can make a major difference in how your target audience perceives your products and services.
In 2023, high-quality images, graphics, and other next-generation media are the on-page SEO keys to helping you:
- Improve search engine results page (SERP) rankings.
- Rank for competitive keywords in short-form video SERPs.
- Build organic backlinks.
To make these marketing goals possible, the two easiest things you can do for your SEO strategy right now are:
- Step away from using stock images in blog articles and social media posts. Focus on creating or generating unique images for your site.
- Double down on implementing SEO best practices to help your content get seen.
Let’s discover how the right media backed by a strong SEO strategy can help elevate your brand and maximize your ROI.
1. Create Content That Automatically Generates Backlink Opportunities
Backlinks are essential to helping search engines determine the quality of your website and where it should rank on SERPs.
High-quality backlinks can help you soar to the top of Google.
But before we uncover how small teams can build backlinks faster, let’s take a crash course on how backlinks can improve your SEO and help your business grow.
How Backlinks Help Improve SEO & SERP Rankings
Backlinks are a vital part of your overall SEO strategy because of the role they play in your site’s discoverability.
They indicate your site’s popularity with users, and they signal to Google that your content is valuable and worth linking to.
Think of it as a vote of confidence; the more high-quality backlinks you have, the better your website performs on SERPs.
When it comes to link building, your goal is to have multiple trusted resources vouch for your website.
So, how do you easily convince reputable, related websites to link to yours?
How do you tell Google that your site is trustworthy?
By building backlinks.
If you’re a small team, it’s best to create content that builds links organically.
The Key To Building Organic Backlinks
To get the strongest backlinks, make sure you’re creating content that’s unique, up-to-date, and more accurate than your competitors.
Accurate, unique content is very valuable to high-reputation websites.
Backlinks make it easy to cite statistics, source claims, or even add context – so by providing relevant information within your niche, you’re establishing your site