How Can We Improve Rankings For Older Content? Ask An SEO

How can you help existing webpages get new traction and move up in search rankings?

That’s the question posed by Faith in this edition of Ask An SEO. She wrote:

“I have a few keywords ranking on the fourth or fifth page of Google.

It’s been a year ranking at this position. What should I do to improve the rankings now?”

Adam Riemer from Adam Riemer Marketing shares his response with Miranda Miller, Writer & Editor, in this edition of Ask An SEO.

Evaluating internal pages that may be competing against your candidates for optimization is an important first step, he says.

Improving Page Speed and Core Web Vitals may also give you new opportunities to improve rankings.

Adam shares a step-by-step process for finding opportunities to improve existing content with local schema, improving a user’s on-page experience, getting links from relevant media sources, and more.

You can watch the full video here and find the full transcript below.

Ask An SEO: Improving Rankings With Adam Riemer [Full Transcript]

Miranda Miller: Hello, and welcome to Ask An SEO. … This week, we have with us Adam Riemer from Adam Riemer Marketing, AdamRiemer.me.

The question that people have for you this week comes from Faith.

Faith has a few keywords ranking on the fourth or fifth page of Google. They’ve been stable there for about a year, and she would like to know: What can she do to improve those rankings now?

Adam Riemer: Okay. That’s a good question and comes up way too often. I have to deal with that with a lot of clients. Well, not deal with it, but I get to solve that problem for a lot of clients.

Improving Rankings For Existing Content, Step By Step

Adam Riemer: And basically, the very first thing I do is, I’ll take a tool, whether it’s Authority Labs or Semrush; I think Ahrefs does this too.

And I’ll look to see: Do we have competing pages in those positions?

And is there one with an indent after it, maybe? And from there, I’ll be like, Okay, well… do both of these pages need to exist?

If there is nothing competing and it’s just one page there, I start to look at the page experience, and I say, Okay, why is this not the best experience for the user or for the search query?

And then we start to address, and you can look at, Do we properly explain the concept?

Is the article as good as it could be?

Is it formatted correctly? Could it use some bulking up?

Sometimes, one thing I’ve had to do a lot recently… there’s a case study on my website right now recently, I have to delete most of the copy because people just wrote copy to hit a minimum word count by actually reducing it, and just sharing the actual information.

We’ve been able to pop our clients up to the top positions from there.

Another option

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U of A Climbs Rankings of U.S. Study Universities for Technological know-how and Financial Development

The U of A ranks 69th among U.S. investigation universities for producing awareness, instilling it in STEM graduates and having discoveries to the market for economic profit.  

In its report Investigation to Renewal: Advancing College Tech Transfer, released on May perhaps 12 at the Heartland Summit, Heartland Forward measured 166 exploration universities’ good results in not only developing investigation but infusing its added benefits into the non-public sector by means of graduates and technologies transfer “to produce an financial return on financial commitment.” According to the report, “The American exploration college is a exclusive establishment that considerably of the earth has very long experimented with to emulate. Lots of moments beneath-appreciated in the U.S., study universities are a single of the most important expertise property of metropolitan areas and states for economic growth uses.”

The report measured both equally official and informal tech transfer in 

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  • Invention disclosures 
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  • The number of licenses and selections
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  • Licensing profits and startups formed 
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  • Citations of college posts contained in patents granted to firms
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  • Undergraduate and masters STEM graduates
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The rankings were normalized by each and every university’s investigate expenditures “to acquire a measure of efficiency in converting inputs into outputs.”

The U of A rated specially well in “Licenses and Options” (23rd in normalized index price) and “Startups Formed” (44th in normalized index benefit). 

“I’m so happy to see the good do the job of our researchers and STEM graduates identified by Heartland Forward,” said John English, vice chancellor for investigation and innovation. “Our individuals are our finest asset, and their perseverance and ingenuity are making a constructive variation for our university, our point out and our region.”

“Our position in Investigate to Renewal reflects the strong progress getting designed in technologies transfer and commercialization things to do at the College of Arkansas,” claimed Mike Malone, vice chancellor for economic growth. “Through our talented graduates, tech transfer and commercialized exploration, startup and small small business assist, and field partnerships, the U of A spurs financial progress and prosperity in each and every corner of the condition.”

Carnegie Mellon College ranks initial total in Research to Renewal, with the University of Florida ranked next. The maximum-ranked analysis college in the heartland is the University of Minnesota (10th overall, fifth amid community universities). 

The report would make a number of recommendations to states in the heartland:

1)     Governors and legislatures must look at providing immediate funding for technologies transfer offices as an financial development initiative. 

2)     Heartland elected officials should advocate for commercialization and tech transfer to be mentioned aims in the mission statements of universities. 

3)     State leaders ought to advocate for a consortium of universities to be shaped across heartland states to trade and implement greatest procedures in commercialization. 

4)     A pooling of creation disclosures and patents throughout state borders is deserving of investigation. Providing alumni foundation investments into enterprise capital cash pooled around many states would reduce the danger of these investments and

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17 SEO Copywriting Tips To Help Your Rankings

Writing is already hard enough, but writing with the goal of ranking in Google requires even more strategic planning.

Successful SEO copywriters consider what users want, and how search engines actually work, throughout their writing process.

For those site owners who want to grow their visibility through content, understanding SEO copywriting is the right place to start.

What Is SEO Copywriting?

SEO copywriting is the process of creating content with the goal of ranking in search engines for relevant keywords.

The process can be applied to your homepage, product pages, blog posts, or even your profiles on review sites.

When done well, SEO copywriting can increase the total number of keywords that your content ranks for.

Why Does SEO Copywriting Matter To Ranking?

Google relies on natural language processing to understand what users are searching for and what our content is about.

Over the years, NLP models have gotten far more advanced.

If you want to learn more about NLP technology, put some of your own website content into Google’s Natural Language API Demo.

Then, see how Google works to understand it.

Screenshot from Google’s Natural Language Processing API Demo Tool, December 2021
Syntax Analysis in Google's Natural Language Processing API Demo ToolScreenshot from Google’s Natural Language Processing API Demo Tool, December 2021

Because of Google’s advancements in NLP, SEO copywriting has evolved to be far less about quick tricks and far more about creating informative and valuable content for users.

But as seen above, Google is still a robot.

SEO copywriters should consider how search engine technology actually works and leverage that knowledge when writing their content.

SEO Copywriting Tips For Better Rankings

The best content will always be created with users in mind.

But, there are strategic choices copywriters can make to help crawlers better understand their content and promote it accordingly.

Here are some SEO copywriting tips for creating content that is loved by both users and search engines alike.

Research And Prewriting

1. Choose A Realistic Keyword Goal

Before you start writing, you should have a clear keyword target in mind. But make sure you set your content up for success by setting realistic and achievable keyword goals.

Keyword research is the foundation of the SEO copywriting process.

You might be tempted to choose industry keywords that have higher search volume, but those keywords are often extremely competitive.

If you are a website with less authority, you’re unlikely to rank on page one for those terms, no matter how high-quality your content is.

So how do you know if your content stands a chance of ranking?

Keyword difficulty scores can serve as a benchmark for your keyword goals.

Keyword difficulty score in the SearchAtlas keyword researcher toolScreenshot from SearchAtlas, December 2021
Keyword Difficulty score in Ahref's Keyword ExplorerScreenshot from Ahrefs, December 2021

I suggest finding relevant keywords with difficulty scores that are less than or equal to your site’s DA.

These keywords might be long-tail or have more informational search intent, but they can present real opportunities for your content to rank quickly and start driving clicks.

2. Analyze The Top-Ranking Content 

Want to know what it will

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4 Content SEO Tasks To Automate Now For Higher Rankings & ROI

According to Ahrefs, 91% of web content does not drive organic traffic from Google.

That’s surprising.

We also know that content marketing makes up the highest budget share for SEO experts.

This means that a large portion of your content creator’s work may not be driving organic search traffic to your site.

This stat leaves many businesses wondering:

  • How can I make sure my content generates organically-driven traffic from Google?
  • What steps can I take to shift my SEO team’s time-spend into other areas that move the needle?

Answer: By using AI.

AI can automate the most time-consuming tasks in content creation, such as content gap research and content brief creation. Automation has the potential to effectively free up your team’s bandwidth and prioritize more important optimization tasks.

This is why we created Semji.

Our solution helps SEO and marketing teams produce higher-performing content in less time.

Here are four content creation tasks you can automate today for a faster team, more success, and a higher profit margin.

Task 1: Automate Your Top-Content Prioritization Strategy

When launching a content strategy, one of the first considerations is where to focus your efforts for increased SEO performance.

Automation can help you quickly discover which content pieces to prioritize and how to pivot your strategy for better results.

Automatically Get A Priority Score For Each Piece Of Content

Which content pieces should remain published? What should you optimize? Where should you get started?

It’s not always easy to identify top priorities when creating a content refresh strategy — especially when your website has hundreds or even thousands of pages.

Luckily, proven auditing techniques exist – like our dedicated flow chart, which gives you hints on what to prioritize in your content revision process.

The Problem

Performing a manual audit to identify content gaps is a lengthy process that could lead to time wasted if the wrong pieces of content are refreshed.

The Solution

Automated solutions like Semji use unbiased data to instantly identify the right pieces of high-potential content. With Semji, you can prioritize your content optimization plan by what truly impacts ROI.

How does it work? Right after creating your account, the platform instantly lists your website’s content by the highest potential for improved performance.

With the help of AI technology, Semji scans your entire website, processes the data from your analytics tools (such as Google Analytics, Google Search Console, and AT Internet), and assigns a priority score to each piece of content.

With this priority score, you can quickly see which content requires the least optimization work to bring in the highest ROI.

Screenshot from Semji, Pages Module, November 2021

Automatically Target Top-Priority Queries To Inform Your Strategy

All good SEO strategies start with identifying the right queries to target.

Depending on your objectives, you may need to identify several different types of queries to reach your individual goals.

For example, if one segment of your strategic goal is to increase brand awareness, you would need to target

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