Tag: higher

How higher education is failing at SEO

Amel
How higher education is failing at SEO

As academic institutions continue to focus on providing quality education and research, their online visibility is often neglected.

This means that potential students may be unable to find them easily on search engines, leading to missed opportunities for growth and impact.

In the fall of 2022, Search Influence commissioned a study with the research team at UPCEA, the preeminent trade organization for professional, continuing and online (PCO) education. Here’s what we found.

With the millions of dollars spent in higher education digital marketing and advertising, there is very little understanding of search engine optimization and its role in attracting new learners.

With this belief, we commissioned a multi-part study which:

  • Reviewed 100 websites of university professional and continuing education departments.
  • Surveyed marketing leaders and institutional leaders.

In this mini-audit, the UPCEA team reviewed several factors we call SEO readiness. These include common SEO and user experience metrics, such as:

  • Number of unique pages (titles).
  • Unique meta descriptions.
  • Number of inbound links.
  • Domain and page authority.
  • Accessibility.

The UPCEA team surveyed both marketing teams and institutional leadership to understand their perceptions of – and alignment around – their own readiness.

At the risk of telegraphing the punchline, there are some big disparities.

In his introduction to the published research study, Jim Fong, Chief Research Officer at UPCEA, emphasizes the need for innovative practices, models, and credentials tailored to nontraditional and professional audiences, such as stackable degrees, non-credit programs, and micro-credentialing, among others.

Fong points out that reaching new adult learners requires precision, planning, and better prospect and student interfaces. These learners are savvier than previous generations, relying on various sources of information and influencing others through their outcomes.

One critical area of improvement lies in optimizing the degree programs’ “storefront” – the institution’s website – for better user experiences.

While Fong is cautious not to create panic, he believes a greater sense of urgency is needed to address the impending challenges in higher education.

With the labor shortage and a decline in the population of college-age students, universities need to do more to stay relevant to all learners, not just recent high school graduates.

It’s not unusual for individual PCO units in major universities to spend a million dollars or more on digital advertising.

And as we see in the research, those same departments are not even sure their teams are doing SEO.

The state of SEO in higher education

The UPCEA/Search Influence research highlights the perceptions and comprehension of SEO among institutional and marketing leaders. It also points to the potential impact on the SEO preparedness of the institutions involved.

Some key findings from the study:

  • Marketers and institutional leaders see SEO as foundational but admit their units lack an SEO strategy.
  • Institutional leadership often lacks reporting.
  • UPCEA members performed poorly in an SEO audit.

84% of marketing departments see SEO as a core part of their marketing strategy, but half (51%) do not have an established SEO strategy 

The disconnect is pretty striking.

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4 Content SEO Tasks To Automate Now For Higher Rankings & ROI

Amel
4 Content SEO Tasks To Automate Now For Higher Rankings & ROI

According to Ahrefs, 91% of web content does not drive organic traffic from Google.

That’s surprising.

We also know that content marketing makes up the highest budget share for SEO experts.

This means that a large portion of your content creator’s work may not be driving organic search traffic to your site.

This stat leaves many businesses wondering:

  • How can I make sure my content generates organically-driven traffic from Google?
  • What steps can I take to shift my SEO team’s time-spend into other areas that move the needle?

Answer: By using AI.

AI can automate the most time-consuming tasks in content creation, such as content gap research and content brief creation. Automation has the potential to effectively free up your team’s bandwidth and prioritize more important optimization tasks.

This is why we created Semji.

Our solution helps SEO and marketing teams produce higher-performing content in less time.

Here are four content creation tasks you can automate today for a faster team, more success, and a higher profit margin.

Task 1: Automate Your Top-Content Prioritization Strategy

When launching a content strategy, one of the first considerations is where to focus your efforts for increased SEO performance.

Automation can help you quickly discover which content pieces to prioritize and how to pivot your strategy for better results.

Automatically Get A Priority Score For Each Piece Of Content

Which content pieces should remain published? What should you optimize? Where should you get started?

It’s not always easy to identify top priorities when creating a content refresh strategy — especially when your website has hundreds or even thousands of pages.

Luckily, proven auditing techniques exist – like our dedicated flow chart, which gives you hints on what to prioritize in your content revision process.

The Problem

Performing a manual audit to identify content gaps is a lengthy process that could lead to time wasted if the wrong pieces of content are refreshed.

The Solution

Automated solutions like Semji use unbiased data to instantly identify the right pieces of high-potential content. With Semji, you can prioritize your content optimization plan by what truly impacts ROI.

How does it work? Right after creating your account, the platform instantly lists your website’s content by the highest potential for improved performance.

With the help of AI technology, Semji scans your entire website, processes the data from your analytics tools (such as Google Analytics, Google Search Console, and AT Internet), and assigns a priority score to each piece of content.

With this priority score, you can quickly see which content requires the least optimization work to bring in the highest ROI.

4 Content SEO Tasks To Automate Now For Higher Rankings & ROIScreenshot from Semji, Pages Module, November 2021

Automatically Target Top-Priority Queries To Inform Your Strategy

All good SEO strategies start with identifying the right queries to target.

Depending on your objectives, you may need to identify several different types of queries to reach your individual goals.

For example, if one segment of your strategic goal is to increase brand awareness, you would need to target

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How Is Expertise Making Life Higher?

Amel

Technology Development
The current improvement of know-how has made it doable for us to live in ways that have by no means been attainable before. Similar to the 1972 invention by Texas Devices, the Sony electronic digital camera came with a mini disc on which photos were recorded and saved. The method of capturing photographic pictures that may not fade away, introduced by Daguerre got here to be often called the ‘daguerreotype’.

The decline in prices of digital photography gear has made the expertise accessible to the mass market. 1986: The camera business becomes even more consumer focused and faucets the fun and travel connotations behind camera utilization, with the launch of the concept of the disposable single use cameras.

The online is now so frequent that it has grow to be a part of our on a regular basis life, altering the strategy of how we share and discovering data, staying in contact, real-time on-line companies, and even serving to folks with incapacity. Even so, despite the short-lived nature of the image, the idea of pictures was born with this experiment and paved the way in which for additional research and development on this field.

The event of recent mining applied sciences helps to reduce production costs, improve the standard of mined metals and minerals, improve the quality of commodities using mined minerals, scale back hostile environmental results, well being and safety impacts.

The Affect Of Technology On The Developing Child

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Technology Development

Digital Images As A Disruptive Know-how And The Development Of New Photographic Merchandise

Similar to the 1972 invention by Texas Devices, the Sony digital digicam came with a mini disc on which photographs were recorded and stored.
Technology Development
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Historical past Of The Camera

Some primary premises – often long-established by leaders and supported by the led – train the collective conscience of the led in as far as they stimulate a willed improvement. Lots of Kodak digital camera fashions with EasyShare capabilities are suitable with Windows XP. The Kodak EasyShare software allows users to transfer digital camera footage immediately from digicam to their computers after which print the pictures and even email them.

Marty’s clock radio is umber retro in at present’s eyes, because it’s missing a digital show, the video camera they use to movie Einstein’s time travelling exploits would by no means match into a handbag for an evening out, personal cassette players have been replaced by iPods and the TVs have most actually changed a bit too.

Excessive Expertise And Human Growth

Technology Development
Some basic premises – often long-established by leaders and supported by the led – exercise the collective conscience of the led in as far as they stimulate a willed development. Yet the growth of inhabitants, the relentless human yearning for quality life, the necessity to management life with out relying on the unpredictable condition of the pure setting prompt the usage of know-how. Digital …

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How Is Expertise Making Life Higher?

Amel

Technology Development
Some fundamental premises – usually common by leaders and supported by the led – exercise the collective conscience of the led in as far as they stimulate a willed development. The mining industry goals at adopting and implementing revolutionary applied sciences by the usage of each mining and environmental technologies to create a better surroundings high quality in mining industry areas, reduce unfavorable affect to human health and surroundings, reduce water and air pollution, and land degradation.

Just like the 1972 invention by Texas Devices, the Sony digital digicam got here with a mini disc on which pictures have been recorded and saved. The process of capturing photographic pictures that will not fade away, launched by Daguerre got here to be generally known as the ‘daguerreotype’.

While several key innovations like automobile, phone and the gramophone report happened within the later half of the nineteenth century, it’s the last a hundred years that noticed major developmental work in many areas of communications know-how and in addition to in other fields – TELEVISION, aircrafts, PCs, digital know-how, digital cameras, mobile phones, fax machines and the internet, to call a number of.

Nonetheless, many people could never anticipate how quickly the know-how would permit people to observe 3D movies in their very own properties. Up till 1850, the method of capturing photographs was cumbersome requiring upto half an hour of sunshine exposure.

The Influence Of Know-how On The Developing Little one

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Technology Development

Digital Pictures As A Disruptive Technology And The Development Of New Photographic Products

During 2001, the Kodak and Microsoft partnership ensured that digital digital camera producers could use the facility of Picture Switch Protocol (PTP) normal via Windows.
Technology Development
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History Of The Digital camera

Around 50 years in the past Hollywood thought-about 3D motion pictures would be widespread, with millions of cinema goers having fun with three dimensional motion pictures by the the late 1960’s. Many of Kodak digital camera fashions with EasyShare capabilities are compatible with Home windows XP. The Kodak EasyShare software enables users to transfer digital digital camera pictures directly from digital camera to their computer systems and then print the images or even electronic mail them.

The innovation that sparked many an invention in the camera business found its method into the digital world as properly and continued among digital digital camera manufacturers. The know-how is also developing into completely different requirements akin to Dynamic Digital Depth which makes use of highly subtle software to now enter the house and transfer commonplace, two dimensional video output into 3D photos.

High Expertise And Human Development

Technology Development
The event of mining expertise plays an necessary function in the mining industry in addition to in the setting. 1985: Digital processing technology makes its entry. In a digital digicam photos are recorded and stored in digital kind. The use of pixels in digital know-how allows storing massive volumes of …

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How Is Expertise Making Life Higher?

Amel

Technology Development
The development of mining technology plays an essential role within the mining industry in addition to within the setting. The event of recent mining applied sciences helps to scale back manufacturing costs, improve the quality of mined metals and minerals, enhance the standard of commodities utilizing mined minerals, reduce adversarial environmental effects, health and safety impacts.

A product class that has just lately begun to emerge as a result of the proliferation of digital pictures is that of wall artwork or wall décor. Leisure technology (TELEVISION, web, videogames, iPods) has advanced so quickly, that families have scarcely observed the significant impression and modifications to their family structure and life.

The mining industries proceed to play their important function in sustainable technological improvement to improve their performance, cut back environmental pollution to all media and enhance the standard of life within their operational work space.

However, many individuals may never anticipate how rapidly the know-how would allow folks to watch 3D films of their very personal houses. Up till 1850, the method of capturing photos was cumbersome requiring upto half an hour of light exposure.

The Influence Of Technology On The Growing Youngster

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Technology Development

Digital Photography As A Disruptive Know-how And The Development Of New Photographic Products

Through the 1990’s the developments continued in digital camera expertise, the main focus now shifting to the sector of digital imaging which is the place the long run lies.
Technology Development
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Historical past Of The Digital camera

The current growth of expertise has made it doable for us to dwell in ways that have by no means been doable earlier than. American scientist Edwin Land developed the method for fast pictures. Mobile phone producers have tied up with digital camera manufacturers to develop new age digital camera telephones lately. These digital camera phones can seize images and share the photographs through the cell phone.

This can be outline as a term that encompasses all types of technology used to create, retailer, exchange, and manipulate info in its numerous types (business data, voice enter, nonetheless pictures, movement pictures, multimedia presentations, and other kinds together with those not yet conceived).

Excessive Expertise And Human Development

Technology Development
The development of mining expertise performs an essential function within the mining business as well as in the environment. Watching the film once more, it was at times hilarious to assume again to what technology was like in the 80s, and maybe even extra so with a classic film that actively promotes technology. Thus the mining technological developments benefits customers and producers, as well as nation’s economy, nationwide protection, well being and social properly being.

Prior to 1871, photographers went by way of a development process where they needed to coat the plate with moist chemical each time and process the image immediately. Kodak is credited with the invention of a pixel based mostly digital camera expertise recognized to us …

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How Is Expertise Making Life Higher?

Amel

Technology Development
The current growth of expertise has made it potential for us to dwell in ways in which have never been possible before. The decline in costs of digital pictures gear has made the technology accessible to the mass market. 1986: The camera trade turns into even more client targeted and faucets the fun and travel connotations behind digital camera utilization, with the launch of the concept of the disposable single use cameras.

Much like the 1972 invention by Texas Instruments, the Sony electronic digital camera got here with a mini disc on which pictures had been recorded and saved. The process of capturing photographic photographs that may not fade away, introduced by Daguerre came to be referred to as the ‘daguerreotype’.

While the idea of experiencing your favorite movies rather than simply watching them has been round for some time, you may feast your eyes upon Samsung’s Blu-ray 7.1 dwelling cinema system – the world’s first high definition theatre system.

Digital Photography is one other disruptive know-how it has almost utterly changed film photography over the past decade. Whereas the upper-finish digital evolution continues, the prices of the straightforward camera have crashed to such an extent that even kids and teenagers are proud house owners of uncomplicated cameras.

The Influence Of Technology On The Developing Youngster

anonymous,uncategorized,misc,general,other
Technology Development

Digital Images As A Disruptive Technology And The Improvement Of New Photographic Merchandise

Also in 1986 – 1987, Kodak began taking large strides in digital development. The event of digital digicam expertise is considered to be linked to the development of TELEVISION and Video expertise.
Technology Development
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Historical past Of The Digicam

Early cameras of the 16th and 17th century were able to challenge images onto paper or glass but the examine of capturing, processing and printing the photographs took many extra years. The mining trade goals at adopting and implementing progressive technologies via the utilization of both mining and environmental applied sciences to create a better surroundings high quality in mining trade areas, scale back unfavourable affect to human health and surroundings, cut back water and air pollution, and land degradation.

This may be outline as a term that encompasses all types of expertise used to create, store, exchange, and manipulate info in its varied varieties (enterprise data, voice enter, still images, movement pictures, multimedia shows, and different kinds including those not yet conceived).

High Expertise And Human Growth

Technology Development
Some fundamental premises – usually original by leaders and supported by the led – exercise the collective conscience of the led in so far as they stimulate a willed improvement. Nonetheless, many individuals could by no means count on how shortly the expertise would enable individuals to observe 3D movies in their very own homes. Up till 1850, the process of capturing images was cumbersome requiring upto half an hour of light exposure.

In truth, it was through the 1840’s that using photographic photographs …

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