Tag: ROI

5 Ways To Drastically Improve The ROI Of Your SEO Strategy

Amel
Screenshot from Pi-Datametrics.com, January 2023.

In the chart above, you can see that a “target” zone has been identified within Pi Datametrics Market Intelligence‘s Estimated Revenue Opportunity.

Content for these key terms is ranking well enough, but it’s currently sitting outside the positions that get the highest number of clicks (and ultimately, revenue).

Once you have identified this low-hanging fruit, it’s a great place to focus your efforts and optimize accordingly.

There are often easy fixes within this target area, for example, sorting out internal linking causing content cannibalization.

If you can also identify how much additional revenue you would gain from improving this target content; this will help you build internal business cases for getting technical website fixes into release cycles.

How To Capitalize On Medium-Volume Keywords

  1. Identify: Find and identify content where the opportunity has already been established and you have content that already exists. Look at the content you have sitting on pages 2 and 3 of Google.
  2. Prioritize: Focus on the terms with the highest revenue opportunity in order to see a quick impact on performance numbers and goals.
  3. Optimize: Once you’ve prioritized which terms to focus on first, go through each page one by one and optimize accordingly.

3. Optimize Your Content For Informational Searches

Optimizing for long-tail searches is key to capturing your audience at multiple touchpoints before conversion.

One of the best places to start is looking at the questions your audience is asking within the People Also Ask feature of Google search.

You can do this easily with Pi Datametrics People Also Ask Explorer, as seen below.

5 Ways To Drastically Improve The ROI Of Your SEO StrategyScreenshot from Pi-Datametrics.com, February 2023.

Having a good grasp and understanding of your audience’s intent can help inform your content so that it aligns with your customer and their needs.

Google’s People Also Ask feature is a really useful tool to get inside the mind of your customer and have a clearer picture of the content they’re searching for.

Use it to explore which questions on the SERPs relate to your product and key search terms.

Then, create and optimize your content so that you answer these questions and provide your customer with the information they’re looking for, before the point of purchase.

Our research suggests that if a customer views an “informational” page before a product page, they are more likely to convert, have a higher average order value (AOV), and also be a repeat customer.

Top Tips For Influencing Your Audience Before Conversion

  1. Utilize Google’s People Also Ask feature to get inside the mind of your customer and anticipate the queries they ask Google in relation to your product.
  2. Ensure your content is optimized to answer these queries, and if it’s not, think about adding new content to your strategy.
  3. Don’t forget about other SERP features. They all provide new opportunities to get your content in front of your customers and open more doorways to your site.

4. Maximize Opportunities From The Entire SERP

… Read More

17 content optimization mistakes affecting ROI

Amel

Content optimization directly impacts ROI. The better the content for users and search engines, the more it drives results such as visibility, traffic, conversions and loyalty.

Even Ross Hudgens confirms it to be a mature content marketing strategy.

 That’s why we now see people adding content optimization to their budget requests.

I’m not asking you to spot the mistake in the above tweet but to see a significant amount dedicated to content optimization.

Now that SEOs have the budget for content optimization and know how to optimize content (even for featured snippets), let me showcase the mistakes that happen directly or indirectly when planning and implementing content optimization. 

I was able to find 17 of them. Let’s get straight to it.

1. Not doing audience research

The biggest mistake while optimizing content is not considering for whom this content needs to be. If the audience reading your content is not right, how can you expect ROI?

Every business and industry/segment has different audiences that read the content. 

For example:

The publishing industry

A publishing site like Search Engine Land would target the audience such as:

  • SEOs at all levels (entry, intermediate, experienced, managerial) to learn and inspire
  • PPC professionals at all levels (entry, intermediate, experienced, managerial) to learn and inspire
  • Business owners looking to market their SEO or PPC related products

Service industry

A marketing agency like Missive Digital would target the audience such as:

  • Business Owners of SaaS, IT, and B2B companies
  • Marketers at all levels (entry, intermediate, experienced, managerial) to learn and inspire about marketing

Product segment

A talent-hiring platform like Codemonk would target the audience such as:

  • Developers of all technologies looking for jobs
  • Project heads of global enterprises looking to hire remote talent

When I first thought about writing content on “top fashion eCommerce brands,” I found a lot of competing blogs that were talking about which fashion brands to buy from.

But, the target audience of eComKeeda is the eCommerce business owners. So, it was tricky to target that keyword.

Vatsal Shah and I concluded that rising fashion ecommerce business owners would be keen to know how the top online fashion brands became successful.

We decided to write the content showcasing the behind-the-scenes story of every top online fashion brand and their life-changing decisions. 

The result is in front of you. We still own that featured snippet.

You can optimize your content for a specific audience and get a much higher ROI. It doesn’t matter what keywords you use, as long as they’re relevant to the people who will be reading them!

2. Not optimizing for users’ reading intent

Being an SEO, you care a lot about user search intent; what goes missed is their reading intent – the “Why” of a person reading the content.

For example, this week, we optimized content for “ReactJS developer skills.” When we received the blog for optimization, we saw it had the section, “What is ReactJS and its benefits.”

My team member quickly messaged me about whether we

… Read More

How Can Internet Designer In Toronto Can help In the Progress of Your Small business and ROI

Amel

Right now, we’re in the midst of the tech revolution and world wide web period. According to statistical analysis, more than 72% of modest organizations have an formal internet site by means of which they can offer or publicize their products and solutions or expert services.

The credit history goes to web developers and designers who produce responsive sites for your business. They are the types who design and develop your website in these types of a way that it can deliver new leads on the internet and expand your organization as effectively. 

A responsive web-site or simply just a web page, which is suitable throughout many devices, is not a luxury but a requirement. A lot more than 54% of on the web targeted visitors will come from cell equipment, together with Android-compatible smartphones and iOS-enabled handsets or iPhones. It can make it vital that your web-site shouldn’t only will need to be informative and comprehensive in all respects but it will have to be cell welcoming as well.

In Toronto, web page coming up with and growth act as the foundation for the achievement of any e-commerce or business enterprise organization. Past 12 months, Canada registers in excess of 80% of item profits and companies through on the web websites. On line transactions in excess of e-commerce stores created all over 85-billion USD throughout the nation.

Looking at the constant expansion in electronic transactions above on-line retail stores, it is crucial to start your small business website if you haven’t completed so yet. Opt for RankByFocus for its remarkable specialized knowledge and creativeness. It is a person of the most renowned internet coming up with agencies based out of Toronto and numerous other locations as nicely.

RankByFocus is a one-cease junction to get avail of all necessary web remedies, like Web optimization, off-website page, specialized Seo, E-commerce Seo, Creating AMP-compatible web sites, and responsive net developing solutions.

As a enterprise web page, your purpose must be to not only showcasing your solutions on the net but also permitting your visitors love their continue to be on your web-site. It helps in reducing your site’s bounce fee even though fetching you new sales opportunities far too.

Leverage the Possible of Articles Marketing and advertising

We know that content is the king, but if your information is not obvious on precise qualified search phrases, how can viewers even come to know about you. That is when you need to have to tweak your articles in this sort of a way that it gets greatest visibility.

Your web site will have to have high quality material displayed on all its net internet pages. All text requirements to be on-page Web optimization-compliant for highest arrive at. The language has to be grammatically right devoid of the use of complex words. You can decide for Wix or WordPress as your CMS.

The Significance of Community Search engine marketing and In close proximity to Me Key terms

All internet builders may perhaps not be

… Read More

4 Content SEO Tasks To Automate Now For Higher Rankings & ROI

Amel

According to Ahrefs, 91% of web content does not drive organic traffic from Google.

That’s surprising.

We also know that content marketing makes up the highest budget share for SEO experts.

This means that a large portion of your content creator’s work may not be driving organic search traffic to your site.

This stat leaves many businesses wondering:

  • How can I make sure my content generates organically-driven traffic from Google?
  • What steps can I take to shift my SEO team’s time-spend into other areas that move the needle?

Answer: By using AI.

AI can automate the most time-consuming tasks in content creation, such as content gap research and content brief creation. Automation has the potential to effectively free up your team’s bandwidth and prioritize more important optimization tasks.

This is why we created Semji.

Our solution helps SEO and marketing teams produce higher-performing content in less time.

Here are four content creation tasks you can automate today for a faster team, more success, and a higher profit margin.

Task 1: Automate Your Top-Content Prioritization Strategy

When launching a content strategy, one of the first considerations is where to focus your efforts for increased SEO performance.

Automation can help you quickly discover which content pieces to prioritize and how to pivot your strategy for better results.

Automatically Get A Priority Score For Each Piece Of Content

Which content pieces should remain published? What should you optimize? Where should you get started?

It’s not always easy to identify top priorities when creating a content refresh strategy — especially when your website has hundreds or even thousands of pages.

Luckily, proven auditing techniques exist – like our dedicated flow chart, which gives you hints on what to prioritize in your content revision process.

The Problem

Performing a manual audit to identify content gaps is a lengthy process that could lead to time wasted if the wrong pieces of content are refreshed.

The Solution

Automated solutions like Semji use unbiased data to instantly identify the right pieces of high-potential content. With Semji, you can prioritize your content optimization plan by what truly impacts ROI.

How does it work? Right after creating your account, the platform instantly lists your website’s content by the highest potential for improved performance.

With the help of AI technology, Semji scans your entire website, processes the data from your analytics tools (such as Google Analytics, Google Search Console, and AT Internet), and assigns a priority score to each piece of content.

With this priority score, you can quickly see which content requires the least optimization work to bring in the highest ROI.

Screenshot from Semji, Pages Module, November 2021

Automatically Target Top-Priority Queries To Inform Your Strategy

All good SEO strategies start with identifying the right queries to target.

Depending on your objectives, you may need to identify several different types of queries to reach your individual goals.

For example, if one segment of your strategic goal is to increase brand awareness, you would need to target

… Read More