An global investigate workforce learned nanoscale improvements in strong-point out batteries that could lead to enhanced general performance. They discovered significant-frequency vibrations at the electrolyte-electrode interface that hinder lithium ion motion, probably paving the way for new techniques to enhance ionic conductivity.
A world wide crew of scientists, which includes nanoengineers from the University of California San Diego, has learned By utilizing computer simulations and X-ray experiments, the researchers were able to “see” in detail why lithium ions move at a slow pace within a solid electrolyte, particularly at the interface between the electrolyte and electrode. The research showed that increased vibrations at the interface hinder the movement of lithium ions more than in other parts of the material. These discoveries, published on April 27th in the journal Nature Materials, could result in the development of novel approaches to improve ionic conductivity in solid-state batteries.
Solid-state batteries, which contain electrolytes made of solid materials, hold the promise of being safer, as well as longer lasting and more efficient, than traditional lithium-ion batteries with flammable liquid electrolytes.
But a major issue with these batteries is that the movement of lithium ions is more restricted, particularly where the electrolyte makes contact with the electrode.
“Our ability to make better solid-state batteries is hindered by the fact that we do not know what exactly is happening at the interface between these two solids,” said study co-senior author Tod Pascal, a professor of nanoengineering and chemical engineering and member of the Sustainable Power and Energy Center at the UC San Diego Jacobs School of Engineering. “This work provides a new microscope for looking at these sorts of interfaces. By seeing what the lithium ions are doing and understanding how they move through the battery, we can start engineering ways to get them back and forth more efficiently.”
For this study, Pascal teamed up with his longtime collaborator, Michael Zuerch, a professor of chemistry at UC Berkeley, to develop a technique to directly probe lithium ions at the interface. Over the past three years, the two groups have worked on developing an entirely new spectroscopic approach for probing buried, functional interfaces, such as those present in batteries. Pascal’s lab led the theoretical work, while Zuerch’s lab led the experimental work.
The new technique that they developed combines two established approaches. The first is X-ray adsorption spectroscopy, which involves hitting a material with X-ray beams to identify …
Read More5 Ways To Drastically Improve The ROI Of Your SEO Strategy
Screenshot from Pi-Datametrics.com, January 2023.In the chart above, you can see that a “target” zone has been identified within Pi Datametrics Market Intelligence‘s Estimated Revenue Opportunity.
Content for these key terms is ranking well enough, but it’s currently sitting outside the positions that get the highest number of clicks (and ultimately, revenue).
Once you have identified this low-hanging fruit, it’s a great place to focus your efforts and optimize accordingly.
There are often easy fixes within this target area, for example, sorting out internal linking causing content cannibalization.
If you can also identify how much additional revenue you would gain from improving this target content; this will help you build internal business cases for getting technical website fixes into release cycles.
How To Capitalize On Medium-Volume Keywords
- Identify: Find and identify content where the opportunity has already been established and you have content that already exists. Look at the content you have sitting on pages 2 and 3 of Google.
- Prioritize: Focus on the terms with the highest revenue opportunity in order to see a quick impact on performance numbers and goals.
- Optimize: Once you’ve prioritized which terms to focus on first, go through each page one by one and optimize accordingly.
3. Optimize Your Content For Informational Searches
Optimizing for long-tail searches is key to capturing your audience at multiple touchpoints before conversion.
One of the best places to start is looking at the questions your audience is asking within the People Also Ask feature of Google search.
You can do this easily with Pi Datametrics People Also Ask Explorer, as seen below.
Screenshot from Pi-Datametrics.com, February 2023.Having a good grasp and understanding of your audience’s intent can help inform your content so that it aligns with your customer and their needs.
Google’s People Also Ask feature is a really useful tool to get inside the mind of your customer and have a clearer picture of the content they’re searching for.
Use it to explore which questions on the SERPs relate to your product and key search terms.
Then, create and optimize your content so that you answer these questions and provide your customer with the information they’re looking for, before the point of purchase.
Our research suggests that if a customer views an “informational” page before a product page, they are more likely to convert, have a higher average order value (AOV), and also be a repeat customer.
Top Tips For Influencing Your Audience Before Conversion
- Utilize Google’s People Also Ask feature to get inside the mind of your customer and anticipate the queries they ask Google in relation to your product.
- Ensure your content is optimized to answer these queries, and if it’s not, think about adding new content to your strategy.
- Don’t forget about other SERP features. They all provide new opportunities to get your content in front of your customers and open more doorways to your site.
4. Maximize Opportunities From The Entire SERP
Google Improve will sunset this 12 months
Google Optimize and Enhance 360 will no longer be out there after September 30, 2023. Your experiments and personalizations can carry on to run until that day.
Why we care. The discontinuation of Improve may well impact marketers ability to carry out A/B tests and optimize their site or app’s person working experience.
Although Google Analytics 4 is attaining recognition, entrepreneurs nevertheless have not adopted it completely. But this sunset announcement is one more purpose entrepreneurs require to familiarize them selves with the instruments and capabilities out there in GA4, because Google is committed to moving A/B tests there.
Why Google is earning this alter. Google suggests they are discontinuing Enhance to far better serve customers by investing in remedies that supply extra strong A/B tests abilities. In the announcement, they claimed that their aim is on giving powerful person encounter improvement tools by Google Analytics 4 and other integrations. They claimed that regardless of currently being a lengthy-standing products, Improve does not fulfill the evolving demands and needs of their consumers.
Marketers are not content. Quite a few entrepreneurs took to Twitter to categorical their inner thoughts about the news.
Access your details. You can even now entry your info. Be confident to down load it from the Improve user interface prior to September 30.
Dig deeper. Read the complete announcement from Google in this article.
New on Research Motor Land
About the writer
Nicole Farley is an editor for Lookup Motor Land covering all issues PPC. In addition to getting a Marine Corps veteran, she has an in depth qualifications in electronic advertising and marketing, an MBA and a penchant for genuine criminal offense, podcasts, travel, and snacks.
Well known Utah Search engine optimization business continues to improve with acquisitions
Believed read time: 4-5 minutes
In modern digital age, it truly is not more than enough to simply just begin a business and expect consumers to uncover it. Which is why digital marketing companies have exploded in progress out of the will need to provide Search engine marketing (look for motor optimization) and other vital tactics for companies. From this market current market, nearby company Website positioning Werkz has emerged as a chief in the area.
The Riverton-primarily based organization was named to the Inc. 5000 not just the moment, but for the earlier five decades straight! Now, their advancement is continuing with a string of new acquisitions.
Seo Werkz acquires Climb Marketing and advertising
In September 2022, Web optimization Werkz acquired Michigan-based promoting entity Climb Internet marketing. Founded by Jeremy Lopatin in the mid-2000s as a personal venture to assistance his family’s tea small business get off the ground, Climb Advertising is the end result of Jeremy’s journey to grow to be an expert in the environment of electronic marketing.
Climb Internet marketing has served numerous customers construct accomplishment in the electronic area, focusing on B2B and organization advertising and marketing engagements. The acquisition will allow for Seo Werkz to additional support their largest entities in robust approaches.
“This acquisition adds an remarkable group with a long time of experience to assist our larger Seo engagements,” Search engine marketing Werkz CEO Paul Staten claims. “This will assistance us continue to increase these greater engagements and extend our aim to significant firms in 2023.”
The addition of Climb Marketing to Website positioning Werkz’ umbrella of businesses brings 7 extremely competent marketing specialists to the team.
Web optimization Werkz acquires Marlin Consulting
Shortly right after in October 2022, Search engine optimization Werkz acquired Marlin Consulting, a Florida-based mostly Search engine optimisation, internet style and design and internet hosting enterprise. Started in 2009 in Palm Coastline, Florida, Marlin Consulting specializes in web design—even successful nationwide awards for web site layout and relevant products and services. Right now, they provide some of the finest layout premiums in the company, plus the very same sort of thirty day period-to-thirty day period contracts that Web optimization Werkz presently offers.
Marlin Consulting marked the sixth acquisition in Search engine optimization Werkz’s heritage and additional two seasoned website layout industry experts to the crew.
“The addition of Marlin Consulting supports our world-wide-web progress team with some actually tenured expertise,” Staten states. “We are energized to go on to assist their consumers and attempt to carry them exciting new companies they have not experienced obtain to before!”
Search engine optimization Werkz acquires Firetoss
In its seventh and single biggest acquisition nonetheless, Search engine optimization Werkz acquired Firetoss in November 2022. Firetoss is a graphic design and advertising chief in Utah established in 2010 by Tony Passey. The business was presently properly-recognised in the location for its operate with main entities like the University of Utah, Serious Salt Lake, Colliers Global and Digicert. Firetoss handles requirements ranging
How Can We Improve Rankings For Older Content? Ask An SEO
How can you help existing webpages get new traction and move up in search rankings?
That’s the question posed by Faith in this edition of Ask An SEO. She wrote:
“I have a few keywords ranking on the fourth or fifth page of Google.
It’s been a year ranking at this position. What should I do to improve the rankings now?”
Adam Riemer from Adam Riemer Marketing shares his response with Miranda Miller, Writer & Editor, in this edition of Ask An SEO.
Evaluating internal pages that may be competing against your candidates for optimization is an important first step, he says.
Improving Page Speed and Core Web Vitals may also give you new opportunities to improve rankings.
Adam shares a step-by-step process for finding opportunities to improve existing content with local schema, improving a user’s on-page experience, getting links from relevant media sources, and more.
You can watch the full video here and find the full transcript below.
Ask An SEO: Improving Rankings With Adam Riemer [Full Transcript]
Miranda Miller: Hello, and welcome to Ask An SEO. … This week, we have with us Adam Riemer from Adam Riemer Marketing, AdamRiemer.me.
The question that people have for you this week comes from Faith.
Faith has a few keywords ranking on the fourth or fifth page of Google. They’ve been stable there for about a year, and she would like to know: What can she do to improve those rankings now?
Adam Riemer: Okay. That’s a good question and comes up way too often. I have to deal with that with a lot of clients. Well, not deal with it, but I get to solve that problem for a lot of clients.
Improving Rankings For Existing Content, Step By Step
Adam Riemer: And basically, the very first thing I do is, I’ll take a tool, whether it’s Authority Labs or Semrush; I think Ahrefs does this too.
And I’ll look to see: Do we have competing pages in those positions?
And is there one with an indent after it, maybe? And from there, I’ll be like, Okay, well… do both of these pages need to exist?
If there is nothing competing and it’s just one page there, I start to look at the page experience, and I say, Okay, why is this not the best experience for the user or for the search query?
And then we start to address, and you can look at, Do we properly explain the concept?
Is the article as good as it could be?
Is it formatted correctly? Could it use some bulking up?
Sometimes, one thing I’ve had to do a lot recently… there’s a case study on my website right now recently, I have to delete most of the copy because people just wrote copy to hit a minimum word count by actually reducing it, and just sharing the actual information.
We’ve been able to pop our clients up to the top positions from there.
Another option
White Property Developing Countrywide Approach to Improve Details Assortment as Privacy Tech Enhances
The U.S. government would like to collect, examine and share more of Americans’ data, especially as new technologies and techniques supply the likely to do so without having compromising citizens’ privacy, and is developing a countrywide approach to align guidelines and laws with that aim.
The Biden administration is creating a national method on “privacy-preserving information sharing and analytics,” in accordance to a request for info on advancing privacy-improving systems established to publish Thursday in the Federal Sign up.
The pending strategy will come as governments and personal sector businesses proceed to collect a lot more information by users’ linked devices—computers, smartphones, televisions, autos and more—with several rules on how that facts is harvested, stored and shared (or offered).
“The national method will set forth a vision for responsibly harnessing privateness-preserving information sharing and analytics to benefit individuals and society,” officials with the Business of Science and Technological innovation Plan wrote in the details ask for. “It will also propose steps from study investments to teaching and education and learning initiatives, to the development of expectations, coverage and restrictions wanted to obtain that eyesight.”
The detect cites quite a few significant sectors in which improved facts sharing could pace vital improvements, like “health treatment, local climate modify, financial criminal offense, human trafficking and pandemic response.”
Whilst comprehensive, numerous datasets can aid scientists in all of these fields, that need to have have to be well balanced with guarding the privacy of people today from whom that knowledge was sourced. Clinicians producing new remedy approaches are available as a primary example, as “some healthcare researchers may practical experience challenges when trying to attain obtain to clinical records simply because these records expose well being data that may possibly detect the person sufferers, implicating the privacy and security of individuals sufferers as well as healthcare privacy law.”
These difficulties can develop into compounded in the public sector, as the federal government makes an attempt to stroll a line in between utilizing data to make improvements to authorities efficiency and shipping and delivery of benefits—per the Federal Details Tactic—and respecting the privateness of its citizens.
The discover provides some examples of systems that permit facts sharing though anonymizing the sources of that facts: safe multiparty computation, homomorphic encryption, zero-information proofs, federated understanding, safe enclaves, differential privacy and synthetic facts generation tools.
But those systems and some others have not matured to the place of remaining beneficial, the observe states.
As those technologies increase, the administration would like to be organized to acquire edge by modifying existing rules all over info sharing and evaluation, and the pending national system would notify this sort of moves, the notice states.
“The intent of this request for info is to superior realize how to speed up the accountable advancement and adoption of [privacy-enhancing technologies] in a fashion that maximizes the advantage to individuals and modern society, which include growing fairness for underserved or marginalized groups and endorsing trust in information processing and details systems,” the notice