According to Ahrefs, 91% of web content does not drive organic traffic from Google.
That’s surprising.
We also know that content marketing makes up the highest budget share for SEO experts.
This means that a large portion of your content creator’s work may not be driving organic search traffic to your site.
This stat leaves many businesses wondering:
- How can I make sure my content generates organically-driven traffic from Google?
- What steps can I take to shift my SEO team’s time-spend into other areas that move the needle?
Answer: By using AI.
AI can automate the most time-consuming tasks in content creation, such as content gap research and content brief creation. Automation has the potential to effectively free up your team’s bandwidth and prioritize more important optimization tasks.
This is why we created Semji.
Our solution helps SEO and marketing teams produce higher-performing content in less time.
Here are four content creation tasks you can automate today for a faster team, more success, and a higher profit margin.
Task 1: Automate Your Top-Content Prioritization Strategy
When launching a content strategy, one of the first considerations is where to focus your efforts for increased SEO performance.
Automation can help you quickly discover which content pieces to prioritize and how to pivot your strategy for better results.
Automatically Get A Priority Score For Each Piece Of Content
Which content pieces should remain published? What should you optimize? Where should you get started?
It’s not always easy to identify top priorities when creating a content refresh strategy — especially when your website has hundreds or even thousands of pages.
Luckily, proven auditing techniques exist – like our dedicated flow chart, which gives you hints on what to prioritize in your content revision process.
The Problem
Performing a manual audit to identify content gaps is a lengthy process that could lead to time wasted if the wrong pieces of content are refreshed.
The Solution
Automated solutions like Semji use unbiased data to instantly identify the right pieces of high-potential content. With Semji, you can prioritize your content optimization plan by what truly impacts ROI.
How does it work? Right after creating your account, the platform instantly lists your website’s content by the highest potential for improved performance.
With the help of AI technology, Semji scans your entire website, processes the data from your analytics tools (such as Google Analytics, Google Search Console, and AT Internet), and assigns a priority score to each piece of content.
With this priority score, you can quickly see which content requires the least optimization work to bring in the highest ROI.
Screenshot from Semji, Pages Module, November 2021Automatically Target Top-Priority Queries To Inform Your Strategy
All good SEO strategies start with identifying the right queries to target.
Depending on your objectives, you may need to identify several different types of queries to reach your individual goals.
For example, if one segment of your strategic goal is to increase brand awareness, you would need to target