7 Powerful On-Page SEO Tips For Small Teams In 2023

This post was sponsored by Shutterstock. The opinions expressed in this article are the sponsor’s own.

High-quality media is a major component of your on-page SEO strategy.

When you’re a small or medium business owner (SMB), the quality of your visual content can make a major difference in how your target audience perceives your products and services.

In 2023, high-quality images, graphics, and other next-generation media are the on-page SEO keys to helping you:

  • Improve search engine results page (SERP) rankings.
  • Rank for competitive keywords in short-form video SERPs.
  • Build organic backlinks.

To make these marketing goals possible, the two easiest things you can do for your SEO strategy right now are:

  1. Step away from using stock images in blog articles and social media posts. Focus on creating or generating unique images for your site.
  2. Double down on implementing SEO best practices to help your content get seen.

Let’s discover how the right media backed by a strong SEO strategy can help elevate your brand and maximize your ROI.

1. Create Content That Automatically Generates Backlink Opportunities

Backlinks are essential to helping search engines determine the quality of your website and where it should rank on SERPs.

High-quality backlinks can help you soar to the top of Google.

But before we uncover how small teams can build backlinks faster, let’s take a crash course on how backlinks can improve your SEO and help your business grow.

7 Powerful On-Page SEO Tips For Small Teams In 2023Image created by Shutterstock, April 2023

How Backlinks Help Improve SEO & SERP Rankings

Backlinks are a vital part of your overall SEO strategy because of the role they play in your site’s discoverability.

They indicate your site’s popularity with users, and they signal to Google that your content is valuable and worth linking to.

Think of it as a vote of confidence; the more high-quality backlinks you have, the better your website performs on SERPs.

When it comes to link building, your goal is to have multiple trusted resources vouch for your website.

So, how do you easily convince reputable, related websites to link to yours?

How do you tell Google that your site is trustworthy?

By building backlinks.

If you’re a small team, it’s best to create content that builds links organically.

The Key To Building Organic Backlinks

To get the strongest backlinks, make sure you’re creating content that’s unique, up-to-date, and more accurate than your competitors.

Accurate, unique content is very valuable to high-reputation websites.

Backlinks make it easy to cite statistics, source claims, or even add context – so by providing relevant information within your niche, you’re establishing your site

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8 Powerful Steps To Outrank Your Competition With Targeted SEO

This post was sponsored by The Nine. The opinions expressed in this article are the sponsor’s own.

How do you ensure your website ranks ahead of the competition?

What hurdles could be causing you to rank lower than you’d like?

As a professional marketer, you understand how vital search engine optimization is.

By optimizing your site, you can improve your search engine rankings, increase traffic, and increase revenue by getting ahead of your competition with an in-depth SEO strategy.

But sometimes, there can be minor hurdles, such as execution, that can drop your location on search engine results pages (SERPs) by one or two positions.

After working with hundreds of websites, we’ve found that two things should be critical in your SEO process:

  1. Targeted SEO.
  2. The best possible technology stack in the industry.

We want to show you how targeted SEO works and the best practices for partnering with experts to achieve higher rankings.

1. Start With Targeted SEO & Keyword Research

Your website is only as good as its keyword research.

You know the power of a proven process. So let’s talk about the proven technique of Targeted SEO.

What Is Targeted SEO?

Targeted SEO refers to the practice of optimizing your website’s content and structure to attract a specific audience of potential customers who are looking for businesses like yours through search engines.

It involves using keywords, meta descriptions, and other on-page optimization techniques that align with the specific interests and needs of your target audience.

Targeted SEO is a practical solution that can morph into your specific SEO goals and targets.

The key to successful targeted SEO is understanding your audience’s search intent and behavior.

This means knowing:

  • Which keywords your audience uses when searching for products or services.
  • What questions your target audience frequently asks.
  • What type of content your audience prefers.

By incorporating this knowledge into your SEO strategy, you can create a website that is tailored to the needs of your target audience, resulting in:

  • Higher search engine rankings.
  • Increased traffic
  • Higher conversion rates.

What Is On-Page SEO?

Knowing and utilizing your audience’s keywords, questions, and preferred content types in the form of front-facing web content is often referred to as On-Page SEO.

On-Page SEO ensures your website is optimized for search engines and provides a great user experience.

It also includes the creation of new content based on your content strategy, which should center on skyscraper-style content and hub-style content.

These elements work together to increase organic search visibility and improve rankings.

Your goal is to not only boost your rankings but also engage

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