Whether you just started your e-commerce business or have been around for a while – attracting more customers is likely important to you. For e-commerce websites, higher (and better quality) traffic often equals more sales.
When it comes to funnelling higher quality leads to your website, there’s no better strategy than SEO. Advertising experts agree that SEO produces the highest ROI of any marketing tactic, and the results it brings last longer.[i] Despite this, it’s common for online sellers to build and maintain their store with almost no SEO strategy.
If up until now you’ve been ignoring SEO or have simply been unsure of how it adds value to your online store, this guide is for you. Here, we will be explaining what e-commerce SEO means, why it’s vital for success, and how to get started.
What is SEO?
SEO stands for “search engine optimization.” It includes a whole range of tactics designed to help increase the quantity and value of search engine traffic that goes to a website. Essentially, the goal is to help your website pages rank higher on search engines, allowing you to have better visibility and leads.
E-commerce SEO is specially targeted towards improving the number of leads, and ultimately the sales volume of e-commerce sites. Even if you already have a lot of website traffic, SEO tactics work to attract better-qualified leads. So, you not only boost your website traffic, but also draw more visitors that are willing to make a purchase.
SEO works by tweaking and sometimes overhauling various aspects of your website. These include improving your website content, creating a better website design, and making your web pages load faster.
SEO strategy isn’t arbitrary though, instead, it follows a meticulous plan to improve your website in relation to certain factors that search engines use to rank search results. These factors are called ranking signals.
Consider this: Every time you search for something on a search engine, it produces a list of numbered results. The main factor that determines where your website shows up, in 1st place or 1,000,000th, is the performance of your website compared with these ranking signals. Examples of ranking signals include:
- Page load speed
- Content relevance and quality
- Website and content structure
- Domain name authority
- User experience metrics, such as bounce rate, page speed, and time on page
- Backlink number and quality
Most of the popular search engine platforms, such as Yahoo, Bing, Google, and Baidu all use similar signals. However, it’s important to note that Google is by far the most important platform to rank on, simply because of its dominance.
Google controls a jaw-dropping 92.27% of the global search engine market share,[ii] while more than 90% of all search queries around the world take place on Google.[iii] Thus, it is clear that Google is THE search engine to rank on, plain and simple.
Why is SEO important?
You now know what SEO