Online shopping has taken over the world.
While people still run to the store to pick things up, the allure of buying just about anything from the comfort of your home is unstoppable.
From plumbing fixtures to pizza rolls, if you want it, you can get it delivered with the push of an app – without leaving the house.
And even if your business sells services, rather than products, there’s an incredible chance that the majority of people are shopping for it online.
This means ecommerce should be a focus for every company that’s selling something. And that means you need an increased focus on web traffic.
After all, you could have the best website in the world, with cutting-edge design, optimized for ideal user experiences, and copy that would make David Ogilvy gnash his teeth in envy, but if no one ever sees it, it’s not doing you an ounce of good.
You need to get found. And that, of course, is why SEO is a crucial part of any modern marketing plan.
You want to rank highly in search engine results pages (SERPs), so you get found organically by your targets.
However, this is much easier said than done. But don’t fret, we’re here to help.
Whether you’re an experienced professional looking to brush up on the fundamentals for a client or a complete newbie trying to figure out how this whole SEO thing works for your business, you’re in the right place.
Here, we’ll walk you through the steps of creating, implementing, and optimizing an SEO campaign that will have your site shooting up the rankings in no time.
What Is An SEO Strategy?
You’ve probably already figured out that an SEO strategy is your plan to make your website or landing page more appealing to Google and other search engines
The goal here is to rank higher and drive more organic traffic (and hopefully conversions).
It sounds simple enough, but there’s a big catch: Search algorithms are always changing.
As Google seeks to enhance the quality of its searches and provide users with better solutions to queries, its algorithms are updated several times a year.
What that means for SEO is that you can’t just set it and forget it. Every search engine optimization needs iterations.
You need to regularly analyze and course-correct to ensure you’re taking advantage of the latest best practices and strategies.
That’s good for SEO professionals – otherwise, we’d be out of jobs rather quickly
But it means a bit of a commitment for you.
To stay up-to-date with the latest developments in the world of search, you need to regularly consult with reliable sources (like this one).
Luckily, there are a wealth of resources you can mine for quality information. Whether you prefer articles, webinars or podcasts, there’s SEO content available for you.
Do You Really Need SEO?
Right now, some of you contrarians are sneering at your screen and asking if you really need SEO to find customers.