Your clients trust you to create real results and hit KPIs that drive their businesses forward.
Understanding the intricacies of how that works can be difficult, so it’s essential to demonstrate your progress and efforts.
SEO reporting software showcases important metrics in a digestible and visually represented way. They save guesswork and manual referencing, highlighting achievements over a specified time.
A great tool can also help you formulate action items, gauge the performance of campaigns, and see real results that can help you create new and innovative evaluations.
The latest and allegedly greatest tools hit the market all the time, promising to transform how you conduct reports.
Certainly, you have to weigh a few factors when deciding which software to implement. Price, features, and ease of use are the most important to consider.
A cost-effective tool with a steep learning curve might not be worth it for the features. Similarly, an expensive tool might be more appealing if it is user-friendly but could quickly run up costs.
Just like any transformational business decision, you’ll have to weigh the pros and cons carefully to determine the right one for you.
- Cost, accessibility, and features are the common thread of comparison for SEO reporting tools.
- To truly get the best use out of an SEO reporting tool for your agency, you’ll need to weigh several details, including scalability, customization, integrations, and access to support.
- What might be considered a subpar tool could be a game-changer for an agency. Due diligence and research are the keys to knowing what will work for your team.
What To Look For In SEO Reporting Tools
It can be tough to make heads or tails of the available tools and choose which will benefit your agency the most.
Here are the 10 essential requirements of SEO reporting tools.
1. Accurate And Current Regional Data
SEO reporting is all about data. The software must have access to accurate and current data localized to your client’s targeted region.
Search data from the U.S. is meaningless if your client tries to rank for [London plumbing services], so localization matters.
The tool must update data regularly and with reliable accuracy so you can make informed decisions about where your client stands against the competition.
2. Integration With Third-Party Tools
Especially for full-scale digital marketing campaigns, the ability to report on all KPIs in one place is essential.
The more available integrations with third-party tools (e.g., Google Analytics, Google Business Profile, Majestic), the better.
Some tools even allow you to upload custom data sets.
You don’t want to have to retrain or reinvest in new software every time your agency reaches a new tier.
The right SEO reporting tool should work well for your current business size and leave room for expansion as you onboard more clients.
4. Strong Suite Of Features
A great SEO reporting tool should include:
- Position tracking.
- Backlink monitoring.
- Competitor data.
It is a bonus if the tool has reporting features for social