Cantwell, Bipartisan Group of Senators Tell Appropriators: America’s Competitive…

Cantwell, Bipartisan Group of Senators Tell Appropriators: America’s Competitive…

U.S. Senator Maria Cantwell (D-Wash.), Chair of the Senate Committee on Commerce, Science and Transportation, led a bipartisan letter to Senate Appropriators underscoring that Congress must fully fund the CHIPS and Science Act in the Fiscal Year 2023 Appropriations Bill to ensure U.S. global economic and technological leadership.

CHIPS and Science marks a significant bipartisan commitment to domestic manufacturing, regional innovation and strong supply chains,” the senators wrote. “Fully funded, it will foster an inclusive and highly-skilled 21st century workforce, expand scientific research and development across the nation, and unleash American innovation in emerging technologies.

Sen. Cantwell was joined in the letter by Sens. John Hickenlooper (D-Colo.), Tammy Baldwin (D-Wis.), Edward Markey (D-Mass.), Gary Peters (D-Mich.), Jon Tester (D-Mont.), Richard Blumenthal (D-Conn.), Amy Klobuchar (D-Minn.), Sherrod Brown (D-Ohio), Jack Reed (D-R.I), Bill Cassidy (R-La.), Chris Coons (D-Del.), Chris Van Hollen (D-Md.), Martin Heinrich (D-N.M.), Ben Ray Luján (D-N.M.), John Cornyn (R-Texas) and Rev. Raphael Warnock (D-Ga.).

In their letter, the senators warned of the repercussions resulting from past failures to fund commitments Congress made in both the America COMPETES Act of 2007 and 2010.

“The lack of funding for these efforts prohibited agencies from fully delivering on their potential,” they wrote. “Instead of the rapid growth in technological strength Congress envisioned, the United States has suffered insufficient growth in the skilled workforce, increased supply chain vulnerabilities and rising competition from overseas.”

“To fulfill the promise of the CHIPS and Science Act, Congress must avoid the funding pitfalls that followed previous COMPETES Acts and fully fund the Chips and Science Act,” the senators added.  

The senators highlighted the critical priorities in the bipartisan bill, including:

  1. Department of Commerce Regional Technology Hubs and Recompete Pilot Program to stimulate technology innovation and workforce development in up to 20 geographically distributed regions and in persistently distressed communities. 
  2. National Science Foundation Directorate for Technology, Innovation and Partnerships to establish at least 10 research-driven Regional Innovation Engines and to help university technology transfer offices increase the patenting and startup activity needed to translate research into useful products.
  3. National Science Foundation Research and Workforce Development efforts to begin tripling the size of the NSF’s education efforts, which will create more than 40,000 new scholarships, fellowships and traineeships.
  4. National Institute of Standards and Technology Manufacturing Extension Partnership (MEP) and Manufacturing USA institutes, which will build on MEP’s 2021 track record of creating and retaining 125,746 U.S. manufacturing jobs and support small- and medium-sized manufacturers with cybersecurity, worker training, supply chain resiliency and technology adoption.

 

The letter can be found here and below:

 

November 21, 2022

 


The Honorable Patrick Leahy

Chairman

Committee on Appropriations

United States Senate

Washington, DC 20510

 

The Honorable Richard Shelby

Vice Chairman

Committee on Appropriations

United States Senate

Washington, DC 20510

 

The Honorable Jeanne Shaheen

Chair

Subcommittee on Commerce, Justice,
Science,

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How to do a competitive analysis for local SEO

How to do a competitive analysis for local SEO

When it comes to local SEO, there’s a lot of noise.

From the latest industry buzz talk to the nuances of a specific website, a strategy to-do list can quickly become flooded with tasks that don’t consider the big picture.

However, none of these tasks matter if you ignore competitors. 

A competitive analysis for local SEO can uncover: 

  • Who is ranking at the top.
  • Why they achieved this ranking.
  • Where they’ve chosen to target their strategy.
  • What level of effort they’ve put into ranking.
  • When you might be able to outrank them.

If you understand the effort and approach used by those who rank well locally, then you can thrive in even the most competitive search environments. 

Determining your local competitors

Competitors in local SEO require a different approach than competitors in national markets.

In a national SEO campaign, competitors are usually targeting hundreds or thousands of keywords. At the local level, most competitors typically target something in the range of 20-100 keywords. 

Local SEO typically has fewer keywords because it is defined by its physical community. 

Local SEO is designed to support a network of small businesses, franchises and physical goods and services. Unlike national SEO, there is no SaaS or cloud-based architecture or leading national ecommerce website.

Local dealers, practitioners and businesses offer a service or item that customers will receive in their community. Products and services from these businesses are limited to the parameters of their local population. If a local business offers garage door repair, demand is limited to the number of people who need garage door repair in that community. 

Because local SEO is limited to a physical community, discovering competitors is straightforward. Identify 5-10 core keywords and see who ranks first.

However, competitive analysis for local SEO quickly becomes complicated when there is more than one location for the business. Each location poses unique challenges. 

Although local competitive analysis considers a smaller portion of keywords, the complexities of local search impact these keywords. 

3 steps to conducting a competitive analysis for local SEO

A competitive analysis for local SEO considers keyword search visibility in the context of three local ranking factors: 

  • Compare proximity.
  • Assess Google Business Profile (GBP) optimization.
  • Analyze on-page content.

1. Compare proximity

Are you located farther from the city center than your top competitors? Does this information about your location even matter? After all, it’s not like you can move locations for the sake of SEO. 

Understanding your location within the context of your competitor’s location is important because proximity might answer why they rank #1. 

In the image below, a search for “kansas city defense attorney,” a highly desirable keyword for defense attorneys in Kansas City, the #1 ranking is held by a law firm that is located .2 miles from the city center of Kansas City. The #2 ranking business is located 3.1 miles from the city center. 

top 2 local search results for "kansas city defense attorney".

A quick search for your top keyword can indicate whether proximity will impact your campaign. Review the distance between verified location

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Lookup Engine Optimization Software Marketplace Sizing, Share, Field Overview, Critical Players Analysis, Emerging Chances, In depth Research Review, Competitive Landscape And Probable Of Sector From 2022-2028

Lookup Engine Optimization Software Marketplace Sizing, Share, Field Overview, Critical Players Analysis, Emerging Chances, In depth Research Review, Competitive Landscape And Probable Of Sector From 2022-2028

Lookup Engine Optimization Software Marketplace Sizing, Share, Field Overview, Critical Players Analysis, Emerging Chances, In depth Research Review, Competitive Landscape And Probable Of Sector From 2022-2028

The market investigate forecasts long term progress and gives an in-depth assessment of worldwide and regional markets. The exploration report includes innovations, business profiles with profits projections, and marketplace growth forecasts. The global Search Engine Optimization Software market place investigation report investigates the aggressive progress potential customers of the marketplace, as properly as sector impediments, troubles, threats, and long run advancement opportunities.

E book Your Sample Report Totally free @ https://www.intelligencemarketreport.com/report-sample/274314

The most current market traits are examined, revealing essential information and facts about the market’s existing state. The study also consists of knowledge on strategic investments built by industry leaders. The Research Engine Optimization Software marketplace study is compiled with the guidance of marketplace specialists to acquire an precise evaluation of the sector and to validate the benefits. To deliver up-to-date marketplace info, the marketplace examine provides considerable facts, with current market values represented in various statistical kinds, this kind of as graphs and tables.

Look for Engine Optimization Application Market Report Scope

Lookup Engine Optimization Program Market, By Kind

  • Mobile-Based
  • Desktop-Based

Search Engine Optimization Software Market, By Application

  • Individual
  • Enterprise
  • Government Organization

Major Market Players in Search Engine Optimization Software Market Are:

  • SEMrush
  • SE Ranking
  • Ahrefs
  • Conductor Searchlight
  • Moz Pro
  • Serpstat
  • SpyFu
  • Siteimprove
  • BrightEdge
  • Netpeak Spider
  • SEO Spider
  • AgencyAnalytics
  • KWFinder
  • Ubersuggest
  • Woorank

Research Strategies

The Search Engine Optimization Software market research report examines the evolution of the industry in depth, assisting market participants in evaluating the market and gaining valuable industry insights. The study will help businesses develop strategies for exploring market potential and providing advanced healthcare solutions. A thorough review of businesses is included in the research, as is a PESTEL analysis to determine the most important factors influencing a business. It also includes information about competitors, competitor spending, and business opportunities for newcomers.

Ask For Customized Report As Per Your Business Requirement @ https://www.intelligencemarketreport.com/send-an-enquiry/274314

Regional Analysis

To separate the market and provide data specific to each region, the Search Engine Optimization Software market has been divided into regions. The market research report includes regional data, as well as related values and projected growth rates. The market research includes a geographical examination of the major regions, including North America, Asia-Pacific, Europe, the Middle East and Africa, and Latin America, as well as regional market growth projections. The market has been extensively researched in order to assess regional development, opportunities, regional trade perspectives, and market challenges.

  • North America [United States, Canada]
  • Europe [Germany, France, U.K., Italy, Russia]
  • Asia-Pacific [China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia]
  • Latin America [Mexico, Brazil, Argentina]
  • Middle East & Africa [Turkey, Saudi Arabia, UAE]

Competitive Outlook

The research analysis includes all of the leading companies in the Search Engine Optimization Software market, as well as competitors. A SWOT analysis is used to investigate the competitive environment and major players in an industry. The research on the competitive background and company details reveals the companies’ strengths, weaknesses, opportunities, and risks. The report discusses current market practices of industry participants and leading

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