How to do a competitive analysis for local SEO

When it comes to local SEO, there’s a lot of noise.

From the latest industry buzz talk to the nuances of a specific website, a strategy to-do list can quickly become flooded with tasks that don’t consider the big picture.

However, none of these tasks matter if you ignore competitors. 

A competitive analysis for local SEO can uncover: 

  • Who is ranking at the top.
  • Why they achieved this ranking.
  • Where they’ve chosen to target their strategy.
  • What level of effort they’ve put into ranking.
  • When you might be able to outrank them.

If you understand the effort and approach used by those who rank well locally, then you can thrive in even the most competitive search environments. 

Determining your local competitors

Competitors in local SEO require a different approach than competitors in national markets.

In a national SEO campaign, competitors are usually targeting hundreds or thousands of keywords. At the local level, most competitors typically target something in the range of 20-100 keywords. 

Local SEO typically has fewer keywords because it is defined by its physical community. 

Local SEO is designed to support a network of small businesses, franchises and physical goods and services. Unlike national SEO, there is no SaaS or cloud-based architecture or leading national ecommerce website.

Local dealers, practitioners and businesses offer a service or item that customers will receive in their community. Products and services from these businesses are limited to the parameters of their local population. If a local business offers garage door repair, demand is limited to the number of people who need garage door repair in that community. 

Because local SEO is limited to a physical community, discovering competitors is straightforward. Identify 5-10 core keywords and see who ranks first.

However, competitive analysis for local SEO quickly becomes complicated when there is more than one location for the business. Each location poses unique challenges. 

Although local competitive analysis considers a smaller portion of keywords, the complexities of local search impact these keywords. 

3 steps to conducting a competitive analysis for local SEO

A competitive analysis for local SEO considers keyword search visibility in the context of three local ranking factors: 

  • Compare proximity.
  • Assess Google Business Profile (GBP) optimization.
  • Analyze on-page content.

1. Compare proximity

Are you located farther from the city center than your top competitors? Does this information about your location even matter? After all, it’s not like you can move locations for the sake of SEO. 

Understanding your location within the context of your competitor’s location is important because proximity might answer why they rank #1. 

In the image below, a search for “kansas city defense attorney,” a highly desirable keyword for defense attorneys in Kansas City, the #1 ranking is held by a law firm that is located .2 miles from the city center of Kansas City. The #2 ranking business is located 3.1 miles from the city center. 

A quick search for your top keyword can indicate whether proximity will impact your campaign. Review the distance between verified location

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An SEO guide to audience research and content analysis

How your customers find you can vary significantly. It may be based on their interests, needs or pain points.

Some people may already know exactly what they need and search for that on Google. Others may be just starting the research process. Others may already know what they need and compare to identify the best source to purchase from.

In this stage of your SEO research and planning, you’ll want to identify:

  • Target personas
  • Buying stages
  • Potential keywords 

Your goal will be to map your target personas, buying stages and keywords for each persona and buying stage.  

Persona research 

You can start by using customer service data or information from your Google Analytics demographic details. With this information, you can start creating target personas.  

Below is an example of possible target personas for a real estate company.

Once you have your personas and ideas of who they are, what they need, and what they are looking for, you’ll want to map out the possible steps they’ll take in their buying journey.

Buyer’s journey

Finally, you can add the possible keywords they’ll search for and map them to the journey.

Map keywords to persona to the buyer’s journey

The goal of this phase is to identify all of the possible ways you can be found and to make sure you have content optimized on your website targeting these buying phases and keywords.

You’ll start by identifying primary, root phrases. As you progress, you can go deeper into long-tail terms or semantically related keywords.

This will allow you to identify gaps and opportunities that were missed during your initial baseline and competitive research. Some of these keywords won’t be uncovered unless you truly understand your audience and their needs and pain points.

This stage will complete your research phase and give you all the information to create your content strategy and focus your on-page SEO priorities.   

Evaluate your existing content

With your comprehensive keyword research, the next step is to look at the existing content of your site and see if it’s optimized properly.

  • Does your website have pages that are not getting any traffic from Google, pages that are near-duplicates or multiple pages targeting the same keyword?
  • Do you have content pieces to match the keyword list you created in the previous stage?

Before creating a content calendar or editorial strategy, it’s ideal to audit your existing content. By reviewing your existing pages, you can decide which pages need to be removed, consolidated or optimized.

Some of the elements you can look for include:

  • Page traffic
  • Primary keyword
  • Number of keywords ranking
  • Word count
  • Internal linking

To perform a content audit, you’ll need to export all of your pages from your CMS or use an SEO audit tool, such as Screaming Frog or Semrush Site Audit, to get a list of your site’s existing pages.

Consolidate all of this data into a content audit spreadsheet. Your spreadsheet could look something like this:

Assess your site’s content

Once you have collected all

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Investigate advancement crucial to advancing Virginia Tech’s analysis and innovation ecosystem | VTx

The Investigate and Innovation office carries on to reorganize, realign, and enhance abilities to support faculty acquire more aggressive, large investigation grants to boost the impact of the researchers’ portfolios, in addition to advancing analysis and innovation tradition, ecosystem, and development.

In 2021, Virginia Tech school shown their ambitions in investigate by publishing a file amount of proposals, with whole analysis proposal value raising 38 % around 2020. These initiatives are bearing fruit in 2022 research expenses are trending upward with a 12 percent raise for the initially a few quarters over the very same period in 2021.

Virginia Tech was mentioned as 251-300 in the 2022 Times Larger Schooling Globe College Ranking, which judges research excellence on a worldwide scale. Amid investigate-intense, public land-grant universities, the college is currently ranked No. 16 with the objective to grow to be No. 13 by 2024. 

“Virginia Tech has a remarkable foundation for growth primarily based on current capacity and resources, entire world-class services, and very regarded college,” said Dan Sui, senior vice president for study and innovation. “With big initiatives like the Study Frontiers meant to provide with each other numerous expertise to focus on regions that tackle rising issues facing humanity, we need to mobilize each and every resource to support school who are main slicing-edge investigation endeavors that will influence our community, near and significantly.”

To boost faculty help, Sui is foremost the freshly formed research development system workforce that will build and deploy an intentional prepare of motion to consider an early-phase perspective on investigation progress.

Sui mentioned the team’s aim is “to enable faculty be ready for possibilities just before they are announced. Ideally, we will help condition possibilities when they are however getting mentioned by positioning our college as pro sources for sponsors.”

Part of the Virginia Tech workforce is based in the higher Washington, D.C., spot with close proximity to federal companies, together with Steve McKnight, vice president for strategic investigate alliances, and Jon Porter associate vice president for strategic investigate alliances. Randy Heflin, senior affiliate vice president for research and innovation Brandy Salmon, affiliate vice president for partnerships and innovation Laurel Miner, assistant vice president and main of personnel and Vince Baranauskas, senior investigate growth coordinator, are all based on the Blacksburg campus.

Considering that Jan. 1, team members have served school submit above $500 million really worth of proposals and letters of intent. By furnishing aid for proposal price share, purple workforce evaluation, principle progress, landscape assessment, and sponsor and competitor intelligence, the group aims to make researchers’ proposals far more competitive. Collectively, McKnight’s and Salmon’s teams function specifically with federal agencies, foundations and small business groups, tutorial institutions, and marketplace associates to further more greatly enhance present partnerships and forge new strategic consortiums with exterior collaborators.

Baranauskas, who was hired in late 2021, focuses on college engagement and assistance for all proposals, like direct sponsor outreach. In his role, Baranauskas co-manages the confined submission proposal

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Baseline analysis for your SEO strategy

Every campaign must begin with comprehensive research.

From making sure that your initial benchmarks are correct to performing an in-depth competitor analysis, you must make sure that your data is accurate and complete from the start. 

  • How is your site currently doing? 
  • What keywords are you ranking for? 
  • What keywords are your competitors ranking for?
  • How many links does your site currently have?  
  • What backlinks do your competitors have?
  • What errors does your site have from a technical standpoint? 

Launching an SEO campaign without gathering this data is like scuba diving at night without a headlamp. You will have no direction and can end up anywhere, possibly inside a shark’s mouth, instead of at the top of Google results.

This next section will go over various data points and where to get this information. For all of these data points, we use Semrush or Google products.


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Benchmarking using Google Analytics and Google Search Console

If you already have Google Analytics installed and acquire data, you can get various data points by clicking on Audience Overview, Acquisition Overview and Audience Benchmarking.

There are numerous tutorials on understanding Google Analytics, and most of the data is simple to understand.

If you are a Google Data Studio user, you can create a report to track and benchmark your data using one of the available templates.

Here are a couple of suggestions:

All-in-one Search Console template

Google Analytics Acquisition overview

Once you have explored Google Analytics and Google Search Console and have created your benchmarking reports, we can start analyzing data from Semrush.

Bird’s-eye view of your site’s benchmark report

We’ll start by getting an overview of how the website is currently performing. The following screenshot shows the Domain overview report in Semrush:

This report provides a variety of data points about the site’s current health, including: 

  • Organic search traffic
  • Paid search traffic
  • Backlinks
  • Top organic keywords
  • Top paid keywords
  • Total number of keywords that are ranking
  • Indexed pages
  • Keywords by Intent

You can click through this report to get more detailed information or export this report to get an overview of all of your initial baseline data.

Next, we’ll create an actual report to download with custom data. 

Create a baseline report

For this report, we’ll use the Semrush reporting feature.  

In Semrush, create a project for your site. Start by running a site audit. Once the audit data is complete, create a new report. Here’s an example of a baseline report template: 

Example report

You can use this template to create your own and use the Quick Modify to switch out the URL.

Organic research

Go to Organic Research and type in your website domain. The following organic research report will be generated:

Pay close attention to the numbers under Keywords, Traffic, Traffic Cost and Branded/Non-Branded Traffic. These are great metrics to track as your campaign progresses.  

Here’s what they mean:

  • Keywords: The number of keywords your site is ranking for in
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Lookup Engine Optimization Software Marketplace Sizing, Share, Field Overview, Critical Players Analysis, Emerging Chances, In depth Research Review, Competitive Landscape And Probable Of Sector From 2022-2028

The market investigate forecasts long term progress and gives an in-depth assessment of worldwide and regional markets. The exploration report includes innovations, business profiles with profits projections, and marketplace growth forecasts. The global Search Engine Optimization Software market place investigation report investigates the aggressive progress potential customers of the marketplace, as properly as sector impediments, troubles, threats, and long run advancement opportunities.

E book Your Sample Report Totally free @ https://www.intelligencemarketreport.com/report-sample/274314

The most current market traits are examined, revealing essential information and facts about the market’s existing state. The study also consists of knowledge on strategic investments built by industry leaders. The Research Engine Optimization Software marketplace study is compiled with the guidance of marketplace specialists to acquire an precise evaluation of the sector and to validate the benefits. To deliver up-to-date marketplace info, the marketplace examine provides considerable facts, with current market values represented in various statistical kinds, this kind of as graphs and tables.

Look for Engine Optimization Application Market Report Scope

Lookup Engine Optimization Program Market, By Kind

  • Mobile-Based
  • Desktop-Based

Search Engine Optimization Software Market, By Application

  • Individual
  • Enterprise
  • Government Organization

Major Market Players in Search Engine Optimization Software Market Are:

  • SEMrush
  • SE Ranking
  • Ahrefs
  • Conductor Searchlight
  • Moz Pro
  • Serpstat
  • SpyFu
  • Siteimprove
  • BrightEdge
  • Netpeak Spider
  • SEO Spider
  • AgencyAnalytics
  • KWFinder
  • Ubersuggest
  • Woorank

Research Strategies

The Search Engine Optimization Software market research report examines the evolution of the industry in depth, assisting market participants in evaluating the market and gaining valuable industry insights. The study will help businesses develop strategies for exploring market potential and providing advanced healthcare solutions. A thorough review of businesses is included in the research, as is a PESTEL analysis to determine the most important factors influencing a business. It also includes information about competitors, competitor spending, and business opportunities for newcomers.

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Regional Analysis

To separate the market and provide data specific to each region, the Search Engine Optimization Software market has been divided into regions. The market research report includes regional data, as well as related values and projected growth rates. The market research includes a geographical examination of the major regions, including North America, Asia-Pacific, Europe, the Middle East and Africa, and Latin America, as well as regional market growth projections. The market has been extensively researched in order to assess regional development, opportunities, regional trade perspectives, and market challenges.

  • North America [United States, Canada]
  • Europe [Germany, France, U.K., Italy, Russia]
  • Asia-Pacific [China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia]
  • Latin America [Mexico, Brazil, Argentina]
  • Middle East & Africa [Turkey, Saudi Arabia, UAE]

Competitive Outlook

The research analysis includes all of the leading companies in the Search Engine Optimization Software market, as well as competitors. A SWOT analysis is used to investigate the competitive environment and major players in an industry. The research on the competitive background and company details reveals the companies’ strengths, weaknesses, opportunities, and risks. The report discusses current market practices of industry participants and leading

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Two Six Systems Appoints Daniel Ragsdale to Lead Analysis and Progress, Greg Bitel to Lead Business Progress

Two Six Technologies, a substantial-expansion, technologies-centered service provider of goods and skills to U.S. national protection buyers, declared it has appointed Daniel J. “Rags” Ragsdale, Ph.D. as Vice President of Exploration and Progress, and has employed Greg Bitel as Vice President of Small business Advancement. These strategic modifications to its senior management signal the acceleration of Two Six’s intense growth inside of U.S. authorities and connected sectors.

“I’m amazingly delighted about these two senior executives at Two Six Technologies,” mentioned Joe Logue, CEO of Two Six Technologies. “Bringing Rags into his new placement as head of R&D will let his deep experience to serve as a catalyst for building and transitioning slicing-edge systems. I’ve regarded Greg for lots of a long time and am fired up he has joined to guide small business development – a important emphasis for the corporation as we provide products and knowledge to help an expanding set of shoppers. With these two professionals on board, Two 6 is firmly positioned to proceed to mature rapidly and strategically.”

Ragsdale, who previously served as Acting Director of Protection Investigation and Engineering for Modernization, joined Two 6 in July 2021 and promptly demonstrated worth to both Two Six and its vast array of government customers. In his new position as head of R&D, Ragsdale will direct a workforce with deep knowledge across a wide assortment of technology spots, such as mobile and embedded techniques, details privacy, cyber, utilized arithmetic, facts science, and intricate and social programs. The company’s present-day R&D portfolio consists of aid for more than 30 energetic courses sponsored by DARPA and many other U.S. Federal government agencies, and a strategic target on operational transitions and know-how insertions.

“I can unequivocally condition that I am doing work with a person of the most effective groups in the sector,” reported Ragsdale. “I’m beyond energized to have the prospect to get the job done carefully with this group of hardworking, impassioned gurus, all of whom are laser-focused on our inspiring mission: the enhancement and fast deployment of sophisticated capabilities to tackle some of the most complicated issues dealing with the country.”

Greg Bitel will come to Two 6 with far more than 35 years of private sector encounter, concentrating on scientific and specialized consulting. Most not too long ago, Bitel served as the Controlling Partner of TTG Technique Consulting, driving massive-scale captures for some of the defense industry’s premier expert services suppliers. Prior working experience features primary Booz Allen Hamilton’s West Coastline details technology service choices, and more than 10 decades as a plan supervisor in AlliedSignal’s defense and intelligence sector. In his new job at Two 6, Bitel will guide company improvement, pipeline technology, client engagement, and the company’s organic and natural growth method.

“Having tracked Two Six Technologies’ remarkable development trajectory, I know I have joined a future-technology technology company destined to make an indelible mark in locations of critical importance to this region,” mentioned Bitel. “I have the utmost respect for the awesome group of

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