Tag: Research

16 Best Keyword Research Tools For SEO

Amel
16 Best Keyword Research Tools For SEO

Ask any SEO pro and they will tell you that trying to do keyword research without a keyword research tool is a thankless task – and it’s pretty much impossible to build a comprehensive list of keywords with monthly search volumes.

As keyword research is one the most important parts of any search engine optimization strategy, the right keyword research tools are an essential part of your SEO tool stack.

If you’re new to SEO or just looking for new tools to try, we have the list for you.

We’re going to take a look at 16 of the best keyword research tools used by SEO professionals and help you choose the right one for your needs.

The Best Tools For Keyword Research

1. Semrush

One of the most popular keyword research tools on the market, Semrush offers a comprehensive suite of SEO tools.

Specifically for keyword research, it includes:

  • Keyword Overview: Just like its name suggests, this provides an overview of keywords, including search volume, difficulty, CPC, and variations.
  • Keyword Magic Tool: This tool gives you keywords by broad match, exact match, phrase match, and related words, alongside relevant metrics about search volume, intent, and competitiveness.
  • Keyword Manager: Only available to paid Semrush users, this tool supports deep analysis and data export.
  • Position Tracking: This feature allows you to monitor how your site is ranking alongside the competition on a daily basis.
  • Organic Traffic Insights: Combining Google Analytics and Search Console with its own data, this helps you identify the keywords that are actually driving organic traffic to your site.

Price: $99.95-449.95/month

2. Ahrefs Keywords Explorer

Another all-in-one SEO toolkit, Ahrefs includes a Keyword Explorer that provides incredibly in-depth information on keywords.

Using data from 10 different search engines, it provides more than keyword suggestions; it also provides information about search volume, ranking difficulty, and keyword movement.

Particularly useful is the insight it provides into your competition, helping you identify which keywords they’re ranking for that you’re not.

This information can then be used to create new content to target and capture that traffic.

Price: $83-999/month

3. Google Keyword Planner

It’s only logical that the world’s most dominant search engine would provide a tool to help you identify useful keywords.

Google Keyword Planner doesn’t offer as much functionality as some of the other tools out there, but it does have something they don’t: direct data from Google.

Primarily intended for digital marketers who are advertising on Google, it’s a free-to-use tool for anyone with a Google Ads account.

Using it is simple – just type in a keyword and it will give you data on approximate monthly searches, related keywords, and bidding information.

Price: Free with a Google Ads account.

4. Serpstat

Another full-service SEO suite, Serpstat includes tools for link building, PPC campaign management, and local search optimization, as well as keyword research.

Claiming to use the biggest database, it can help you identify keywords, analyze volume, popularity, and competition, and track your competition.

What’s

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Research Option on the International House Station

Amel
Research Option on the International House Station

KENNEDY House Middle (FL), Might 15, 2023 – The Global Space Station (ISS) Countrywide Laboratory is soliciting flight principles for technological innovation progress that would use the space-dependent setting of the orbiting laboratory. This solicitation, “Technology Advancement and Utilized Investigation Leveraging the ISS Nationwide Lab,” is open up to a broad assortment of technologies parts, such as chemical and materials synthesis in room, bonding, translational drugs, in-area edge computing and on-demand from customers cloud computing systems, and the software of ISS distant sensing details to strengthen geospatial analytics for industrial use.  

Place-based technologies enhancement and demonstration is a strategic precedence for the ISS Nationwide Lab, as it offers an chance for accelerated technologies maturation that may empower breakthroughs to increase existence on Earth or construct commerce in small Earth orbit. As a result of this investigation announcement, respondents may possibly suggest to use the special atmosphere of the orbiting platform to create, check, or mature products and processes that have a shown possible to deliver in close proximity to-phrase and favourable immediate or oblique financial impression.   

Emphasis will be put on proposals for testing and place-qualification of components prototypes and on advancing method improvements these as, but not constrained to:    

  • Components prototype tests: Innovations addressing hardware products enhancement gaps and rising technological know-how proliferation in the regions of laptop or computer, electronics, semiconductors, nanotechnologies, robotics, sensors, communications, distant sensing, and satellite technology.  
  • System improvements: Use of the area station as a exam bed for advancing advancement of amenities for significant throughput investigations, use of place-based mostly facts to facilitate modeling of industrial methods, or demonstrating new methodologies for spaceflight research and advancement. 
  • Superior resources: Latest highly developed components investigation that addresses the development of following-technology manufacturing solutions, testing of novel components, and the exploitation of components with unique homes. 
  • Translational drugs: Validation of accelerated disease modeling, examining macromolecular constructions for drug design, and demonstration of novel drug delivery and diagnostic expert services.

As an example of latest technology advancement situation study, Orbit Fab partnered with the ISS Countrywide Lab to test technology that supported strategies to construct fuel stations in house. Engineering the company’s hardware for in-orbit spacecraft refueling essential being familiar with tank dynamics in space and designing pump units that would do the job in microgravity. The final results of this ISS National Lab investigation productively showed that Orbit Fab’s technological know-how could assist a huge array of propellants for spacecraft thrusters.  

This analysis announcement will abide by a two-stage proposal submission system. Ahead of being invited to submit a whole proposal, all interested investigators must submit a Phase 1: Strategy Summary for overview. The Centre for the Development of Science in Room, Inc. (CASIS) will host a webinar on May perhaps 31, 2023, at 2 p.m. ET, to talk about area station facilities and capabilities involved with this research announcement.  

Stage 1: Thought Summaries ought to be submitted by the end of day on July 10, 2023. Move 2: Comprehensive Proposals from people invited to submit

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Google Updates Research Console With New Service provider Reviews

Amel
Google Updates Research Console With New Service provider Reviews

Google introduced an update to lookup console that offers merchants with the ability to properly gauge the look for general performance of their merchandise listings and item snippets.

Lookup console has two new means to see the Seo impression in the SERPs, providing impact and simply click info from the two distinct lookup appearances.

Google Search Console Search Appearance ReportScreenshot by Google, modified by creator to in good shape webpage

The formal Google Look for Central Twitter account tweeted:

“Today, we are introducing the potential to measure the influence of Merchant listing by splitting the Products final results lookup visual appeal into two:

Service provider listings and Product snippets.

These appearances let you see how several impressions and clicks you get from these activities.

The new Service provider listings and Item snippets look for appearances can be considered in two areas in Research Console:

  • Merchant listings and product or service snippets studies as an overlay on best of the report charts
  • Overall performance report in the lookup overall look tab or by a filter”
Screenshot of Merchant search appearance reportScreenshot by Google, modified by author to healthy webpage

Expanded Eligibility Product Snippets Lookup Appearances

The Merchandise Snippets Search Appearances is a aspect that was opened up to all retailers making use of the Merchandise Structured Data markup on their websites, with no acquiring to submit a product or service feed.

Google announced the expanded eligibility for for enhanced products encounters in look for in September 2022.

The September 2022 announcement discussed:

“For some time, Google has delivered consumers with rich product ordeals in look for success. To make these ordeals additional available to web-site entrepreneurs, Google has expanded eligibility for web-sites that apply structured knowledge. For web page house owners, there are two wide groups of encounters:

Service provider listing experiences for net pages that permit customers to get a product on the website.
Solution snippets for a broader established of website internet pages with merchandise data (which includes webpages that provide products and solutions, publish products opinions, and/or combination information and facts from other web sites).”

The update declared now signifies that retailers will now be equipped to track the effect of those people two types of service provider look for activities.

I questioned Adam J. Humphreys, founder of Founder at Producing 8 electronic advertising and marketing consultancy, what his ideas are on the Search Console advancements.

Adam was delighted with the alterations.

He commented:

“The means to see merchandise benefits in the lookup overall look report with clicks/impressions allows enterprises realize exactly where they are and in which they can boost.

I would like to see the typical position with this so that entrepreneurs know in which their solution is and for what queries it was most usually viewed for.

Product or service snippets is great for the reason that it demonstrates troubles with formatting.

Consider of e-commerce as like schema markup in which you have tons of fields this sort of at GTIN etcetera.

Google makes use of these lookup filters to sort service

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Complete Top Stories Keyword Research Guide

Amel
Complete Top Stories Keyword Research Guide

Before you click out of this article thinking, “not another keyword research guide,” let me tell you something I’ve learned first-hand from working with national news publishers: Keyword research for publishers is entirely different.

The skills, processes, checklists, and tools you currently use won’t be as helpful in this niche.

Forget about presenting your list of keywords to an editorial team using the traditional keyword research method. Those keywords are already outdated!

Also, let me save you hours of time trawling through the thousands, if not millions, of keywords news sites naturally rank for.

SEO for news is different – and so is keyword research.

It’s about winning Top Stories optimization. This will get you the lion’s share of the daily search traffic for a news site.

The purpose of this guide is to equip you with a quick keyword research framework to teach to your journalists so they can win more of those Top Stories spots.

But first…

Why Is Keyword Research For News SEO Different?

Trending Topics

News websites require a different approach to keyword research than other types of websites.

They typically focus on timely, breaking stories that are often only relevant for a short period.

As a result, news sites need to quickly identify and rank for the keywords being searched for at any given moment (otherwise known as trending topic optimization).

Optimizing for trending topics requires a completely different approach to keyword research.

Traditional keyword research is generally based on 12 months of aggregated data, whereas news keyword research is predominately based on trending topics (which are topics that have not been searched before).

Data

Most local and national news sites cover multiple topics. If a story is of public interest, you can expect a publisher to cover it.

For example, around Christmas, you would expect most news sites to provide tips on festive cooking or buyer guides.

You would also expect these publishers to cover stories that capture the public interest, such as COVID-19.

And just like seasonal events such as Christmas, or worldwide events such as a pandemic, these topics go in and out of the mainstream public interest.

The difference is data; When you are looking at query data for a news site, you have seasonality and trend factors to consider. These factors may also be the reason why your traffic is either up or down.

But there is another factor.

Intent

When a topic is trending or newsworthy, Google gives news sites preference for this query. This is known as “query deserves freshness” (QDF);

“THE QDF solution revolves around determining whether a topic is “hot.” If news sites or blog posts are actively writing about a topic, the model figures that it is one for which users are more likely to want current information.”

For this reason, news sites can jump in and out of the search engine results page (SERP) for any query.

An easy example to explain this is to compare two U.S. presidents, one past

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SEOLEVELUP, LLC Modifications the Rulebook in Research Motor Optimization, Aids Innumerable Shoppers Uplift Their Organizations

Amel
SEOLEVELUP, LLC Modifications the Rulebook in Research Motor Optimization, Aids Innumerable Shoppers Uplift Their Organizations

SEOLEVELUP, LLC is a Chicago Web optimization business on a mission to empower its shoppers as a result of top quality high quality look for engine optimization services.

SEOLEVELUP, LLC Modifications the Rulebook in Research Motor Optimization, Aids Innumerable Shoppers Uplift Their Organizations

Lookup engine optimization or “SEO” is a prerequisite of any effective modern-day organization method. Aspiring business people, emerging manufacturers, and house names alike rely on it to set their corporations on the map, achieve a competitive edge and manage sustainable scaling as their companies embrace new customers, consumers, and accelerated advancement. 

SEOLEVELUP, LLC is a Chicago Search engine optimization agency founded to aid its consumers leverage the powers of subtle research motor optimization instruments and tactics to degree up their corporations.

What separates SEOLEVELUP, LLC from its peers is that this is an “all Web optimization corporation in Chicago”, giving a thorough catalog comprised of every search engine optimization services in the playbook. 

From web-site design and style & progress to graphic & logo design and style, animation, and web site-committed web hosting from look for engine optimization and social media marketing to look for engine advertising and marketing and spend-for every-click on promoting, SEOLEVELUP, LLC addresses all the bases. 

As the premier area Seo Chicago-based organization, SEOLEVELUP provides its customers with a wide range of bespoke services, including but not restricted to structured information administration, Google Web optimization entity stacking, GEO relevancy boosting, Search engine optimisation written content producing, page pace optimization, connection building, and more. 

Aside from look for engine optimization-relevant providers, SEOLEVELUP also provides a host of IT and software program growth deals, encompassing cellular app enhancement, cloud computing, and DevOps companies. 

Lookup motor optimization is SEOLEVELUP’s primary presenting all over which the remaining services are structured as supports. The company’s spokesperson imparted that Web optimization “is incredibly significant for every single small business due to the fact it delivers the visibility needed”, stating the subsequent:

“Eight-just one % of clients and ninety-four per cent of B2B purchasers will carry out lookups on the net in advance of they even make a obtain, so providers that never have a dominating on line presence will uncover by themselves slipping powering the levels of competition,” said SEOLEVELUP, LLC’s spokesperson. 

Some of the most skilled Chicago Website positioning consultants function for SEOLEVELUP, LLC their target is to aid every single client develop a small business method primarily based on their firm’s wants, aspirations, and probable. SEOLEVELUP delivers totally free Seo audits to qualified brand names, leaving no stone unturned whilst searching for possible gaps in their company ways and assisting them boost their strongest points. 

By producing a personalized Web optimization method and supporting it with SMM, SEM, PPC, and other products and services in its catalog, SEOLEVELUP provides predictable and dependable outcomes. In quite a few conditions, common Search engine optimization firms promise enhanced on the net visibility, existence, and get to but end up dropping hundreds or hundreds of opportunity leads by spam. The advanced, all-close to technique of SEOLEVELUP guarantees scalable development, primarily given that most businesses this

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An SEO guide to audience research and content analysis

Amel
An SEO guide to audience research and content analysis

How your customers find you can vary significantly. It may be based on their interests, needs or pain points.

Some people may already know exactly what they need and search for that on Google. Others may be just starting the research process. Others may already know what they need and compare to identify the best source to purchase from.

In this stage of your SEO research and planning, you’ll want to identify:

  • Target personas
  • Buying stages
  • Potential keywords 

Your goal will be to map your target personas, buying stages and keywords for each persona and buying stage.  

Persona research 

You can start by using customer service data or information from your Google Analytics demographic details. With this information, you can start creating target personas.  

Below is an example of possible target personas for a real estate company.

Once you have your personas and ideas of who they are, what they need, and what they are looking for, you’ll want to map out the possible steps they’ll take in their buying journey.

Buyer’s journey

Finally, you can add the possible keywords they’ll search for and map them to the journey.

Map keywords to persona to the buyer’s journey

The goal of this phase is to identify all of the possible ways you can be found and to make sure you have content optimized on your website targeting these buying phases and keywords.

You’ll start by identifying primary, root phrases. As you progress, you can go deeper into long-tail terms or semantically related keywords.

This will allow you to identify gaps and opportunities that were missed during your initial baseline and competitive research. Some of these keywords won’t be uncovered unless you truly understand your audience and their needs and pain points.

This stage will complete your research phase and give you all the information to create your content strategy and focus your on-page SEO priorities.   

Evaluate your existing content

With your comprehensive keyword research, the next step is to look at the existing content of your site and see if it’s optimized properly.

  • Does your website have pages that are not getting any traffic from Google, pages that are near-duplicates or multiple pages targeting the same keyword?
  • Do you have content pieces to match the keyword list you created in the previous stage?

Before creating a content calendar or editorial strategy, it’s ideal to audit your existing content. By reviewing your existing pages, you can decide which pages need to be removed, consolidated or optimized.

Some of the elements you can look for include:

  • Page traffic
  • Primary keyword
  • Number of keywords ranking
  • Word count
  • Internal linking

To perform a content audit, you’ll need to export all of your pages from your CMS or use an SEO audit tool, such as Screaming Frog or Semrush Site Audit, to get a list of your site’s existing pages.

Consolidate all of this data into a content audit spreadsheet. Your spreadsheet could look something like this:

Assess your site’s content

Once you have collected all

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