16 Best Keyword Research Tools For SEO

16 Best Keyword Research Tools For SEO

Ask any SEO pro and they will tell you that trying to do keyword research without a keyword research tool is a thankless task – and it’s pretty much impossible to build a comprehensive list of keywords with monthly search volumes.

As keyword research is one the most important parts of any search engine optimization strategy, the right keyword research tools are an essential part of your SEO tool stack.

If you’re new to SEO or just looking for new tools to try, we have the list for you.

We’re going to take a look at 16 of the best keyword research tools used by SEO professionals and help you choose the right one for your needs.

The Best Tools For Keyword Research

1. Semrush

One of the most popular keyword research tools on the market, Semrush offers a comprehensive suite of SEO tools.

Specifically for keyword research, it includes:

  • Keyword Overview: Just like its name suggests, this provides an overview of keywords, including search volume, difficulty, CPC, and variations.
  • Keyword Magic Tool: This tool gives you keywords by broad match, exact match, phrase match, and related words, alongside relevant metrics about search volume, intent, and competitiveness.
  • Keyword Manager: Only available to paid Semrush users, this tool supports deep analysis and data export.
  • Position Tracking: This feature allows you to monitor how your site is ranking alongside the competition on a daily basis.
  • Organic Traffic Insights: Combining Google Analytics and Search Console with its own data, this helps you identify the keywords that are actually driving organic traffic to your site.

Price: $99.95-449.95/month

2. Ahrefs Keywords Explorer

Another all-in-one SEO toolkit, Ahrefs includes a Keyword Explorer that provides incredibly in-depth information on keywords.

Using data from 10 different search engines, it provides more than keyword suggestions; it also provides information about search volume, ranking difficulty, and keyword movement.

Particularly useful is the insight it provides into your competition, helping you identify which keywords they’re ranking for that you’re not.

This information can then be used to create new content to target and capture that traffic.

Price: $83-999/month

3. Google Keyword Planner

It’s only logical that the world’s most dominant search engine would provide a tool to help you identify useful keywords.

Google Keyword Planner doesn’t offer as much functionality as some of the other tools out there, but it does have something they don’t: direct data from Google.

Primarily intended for digital marketers who are advertising on Google, it’s a free-to-use tool for anyone with a Google Ads account.

Using it is simple – just type in a keyword and it will give you data on approximate monthly searches, related keywords, and bidding information.

Price: Free with a Google Ads account.

4. Serpstat

Another full-service SEO suite, Serpstat includes tools for link building, PPC campaign management, and local search optimization, as well as keyword research.

Claiming to use the biggest database, it can help you identify keywords, analyze volume, popularity, and competition, and track your competition.

What’s

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Complete Top Stories Keyword Research Guide

Complete Top Stories Keyword Research Guide

Before you click out of this article thinking, “not another keyword research guide,” let me tell you something I’ve learned first-hand from working with national news publishers: Keyword research for publishers is entirely different.

The skills, processes, checklists, and tools you currently use won’t be as helpful in this niche.

Forget about presenting your list of keywords to an editorial team using the traditional keyword research method. Those keywords are already outdated!

Also, let me save you hours of time trawling through the thousands, if not millions, of keywords news sites naturally rank for.

SEO for news is different – and so is keyword research.

It’s about winning Top Stories optimization. This will get you the lion’s share of the daily search traffic for a news site.

The purpose of this guide is to equip you with a quick keyword research framework to teach to your journalists so they can win more of those Top Stories spots.

But first…

Why Is Keyword Research For News SEO Different?

Trending Topics

News websites require a different approach to keyword research than other types of websites.

They typically focus on timely, breaking stories that are often only relevant for a short period.

As a result, news sites need to quickly identify and rank for the keywords being searched for at any given moment (otherwise known as trending topic optimization).

Optimizing for trending topics requires a completely different approach to keyword research.

Traditional keyword research is generally based on 12 months of aggregated data, whereas news keyword research is predominately based on trending topics (which are topics that have not been searched before).

Data

Most local and national news sites cover multiple topics. If a story is of public interest, you can expect a publisher to cover it.

For example, around Christmas, you would expect most news sites to provide tips on festive cooking or buyer guides.

You would also expect these publishers to cover stories that capture the public interest, such as COVID-19.

And just like seasonal events such as Christmas, or worldwide events such as a pandemic, these topics go in and out of the mainstream public interest.

The difference is data; When you are looking at query data for a news site, you have seasonality and trend factors to consider. These factors may also be the reason why your traffic is either up or down.

But there is another factor.

Intent

When a topic is trending or newsworthy, Google gives news sites preference for this query. This is known as “query deserves freshness” (QDF);

“THE QDF solution revolves around determining whether a topic is “hot.” If news sites or blog posts are actively writing about a topic, the model figures that it is one for which users are more likely to want current information.”

For this reason, news sites can jump in and out of the search engine results page (SERP) for any query.

An easy example to explain this is to compare two U.S. presidents, one past

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How to Find and Fix Keyword Cannibalization Issues

How to Find and Fix Keyword Cannibalization Issues

How to Find and Fix Keyword Cannibalization Issues

Key word cannibalization is a significant search engine optimization problem. And a lot of little companies really don’t recognize that they may have this problem. They go about producing content that targets precise key phrases critical to their company. But over time, their internet websites have a good deal of content that targets the exact keyword phrases.

What is search phrase cannibalization?

The objective of research engine optimization is to allow look for engines to have an understanding of the content on a internet site and provide up the very best final results for a lookup query. Search phrase cannibalization can reduce look for engines from carrying out that aim.

Key phrase cannibalization (or content material cannibalization) happens when several parts of content compete with each individual other to rank in the research engine outcomes web pages (SERPs). When two web pages (or much more) compete for web page rank for the very same key phrase, it gets hard for Google to determine which website page really should rank for that individual keyword. This could reduce possibly website page from position for the focus on search phrase, ensuing in lessened visitors and, subsequently, much less conversions.

Negative outcomes on your Seo

A lot of tiny corporations really do not understand that their visibility is suffering from the damaging outcomes of key word cannibalization. You may possibly believe you would have better odds of position for a key phrase if you have several items of content optimized for it.

But Web optimization is not roulette. When you engage in roulette, the much more quantities you have protected on the board, the much more possible you will earn (even though you could not be profitable!). But that doesn’t implement to Website positioning. The a lot more web pages you have targeting a key phrase, the much more harm you could do to your Seo.

An this is why:

  • Internet pages on your web page are different entities with their have authority and site position. This implies your webpages are competing for search motor visibility if they are hoping to rank for the exact same key word.
  • The position web page may not be appropriate to your audience. If Google simply cannot figure out which page is the 1 that need to rank, it could show a a lot less pertinent webpage. This will hurt your conversions and probably have a negative influence on the visitor’s knowledge.
  • If you do have search phrase cannibalization on your web site, it can devalue your information. A number of webpages hoping to rank for the identical search term tells your people that you are stretching your material quite skinny. This will ship a concept that you are not an authority in your industry. And will reduce your means to draw in your goal audience.
  • For those looking to website link to your material, getting various internet pages for the very same key phrase will decrease the chances of them executing so. And if they do, backlinks
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