Video marketing is not a “nice-to-have” marketing strategy anymore. It has become a digital marketing necessity for almost every business – from financial planners to physicians.
If you haven’t jumped into the video-making pool yet, now is the time to take that plunge.
People love to watch videos. No matter what type of business you have, videos can help you sell more products or services. And if you think that video marketing doesn’t fit your industry, it’s time to put your creative mind to work.
For example, if you’re a plumber and you post videos on simple plumbing hacks that people can use to solve their minor plumbing issues, what plumbing company do you think they will call when they have a big plumbing problem? Yup. You! (See how that works?)
And you’ll find that many YouTubers are die-hard fans. They’re watching all sorts of videos about how to jimmy a locked door, make the perfect smash burger, and everything in between.
You can find a video about how to do almost anything on YouTube. And if you look, you’ll find that most of these videos are tied to some type of business – like a locksmith or a burger joint.
So if you want people to watch your videos and take action – whether it’s to look at more videos on your YouTube channel or to go to a link that’s in your video’s description – you need to get people to your video.
That means you need to attract YouTube’s algorithm to your video.
Like Google’s algorithm, YouTube’s algorithm comprises hundreds of factors that determine a video’s ranking position.
But just like a search on Google, everything starts with words – keywords and keyword phrases.
To get your video found on YouTube, you need to master finding the right keywords to target for your video and then put those keywords strategically where they need to go.
How to do your YouTube keyword research
Keywords are an important ranking factor for YouTube videos.
Similar to Google’s search engine, YouTube wants to show people the most relevant videos according to the keywords or keyword phrases people are searching for.
When doing keyword research for YouTube, you want to find keywords that will drive traffic to your video – phrases that people are searching for frequently.
One of the best (and free) places to look for keywords is YouTube itself.
When you’re on YouTube and start a search, YouTube will offer up “search predictions.” These are keyword phrases that people on YouTube are actually searching for.
If you’re on a tight budget, this is a great way to find some keywords as a starting point! (It’s also a good way to get video content ideas.)
But if you’re serious about ranking your videos on YouTube, you should use paid keyword research tools (like Semrush, SE Ranking, Moz or others.)
These types of tools will give you more robust information about the keywords so you can be more strategic about the