How to find the best traffic-generating keywords

Video marketing is not a “nice-to-have” marketing strategy anymore. It has become a digital marketing necessity for almost every business – from financial planners to physicians.

If you haven’t jumped into the video-making pool yet, now is the time to take that plunge.


People love to watch videos. No matter what type of business you have, videos can help you sell more products or services. And if you think that video marketing doesn’t fit your industry, it’s time to put your creative mind to work. 

For example, if you’re a plumber and you post videos on simple plumbing hacks that people can use to solve their minor plumbing issues, what plumbing company do you think they will call when they have a big plumbing problem? Yup. You! (See how that works?)

And you’ll find that many YouTubers are die-hard fans. They’re watching all sorts of videos about how to jimmy a locked door, make the perfect smash burger, and everything in between. 

You can find a video about how to do almost anything on YouTube. And if you look, you’ll find that most of these videos are tied to some type of business – like a locksmith or a burger joint.

So if you want people to watch your videos and take action – whether it’s to look at more videos on your YouTube channel or to go to a link that’s in your video’s description – you need to get people to your video.

That means you need to attract YouTube’s algorithm to your video.

Like Google’s algorithm, YouTube’s algorithm comprises hundreds of factors that determine a video’s ranking position.

But just like a search on Google, everything starts with words – keywords and keyword phrases.

To get your video found on YouTube, you need to master finding the right keywords to target for your video and then put those keywords strategically where they need to go. 

How to do your YouTube keyword research

Keywords are an important ranking factor for YouTube videos.

Similar to Google’s search engine, YouTube wants to show people the most relevant videos according to the keywords or keyword phrases people are searching for. 

When doing keyword research for YouTube, you want to find keywords that will drive traffic to your video – phrases that people are searching for frequently.

One of the best (and free) places to look for keywords is YouTube itself.

When you’re on YouTube and start a search, YouTube will offer up “search predictions.” These are keyword phrases that people on YouTube are actually searching for. 

If you’re on a tight budget, this is a great way to find some keywords as a starting point! (It’s also a good way to get video content ideas.)

YouTube search predictions for "how to cook a turkey"

But if you’re serious about ranking your videos on YouTube, you should use paid keyword research tools (like Semrush, SE Ranking, Moz or others.)

These types of tools will give you more robust information about the keywords so you can be more strategic about the

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Find Free Wi-Fi Anywhere You Go. Here’s How

This story is part of Home Tips, CNET’s collection of practical advice for getting the most out of your home, inside and out.

Working from home and virtual learning have become the norm. Even as offices reopen and health metrics improve amid the pandemic, these remote options likely won’t be going away anytime soon. And apart from work and school, people across the US continue to cut the cord on cable and satellite packages, and opt for streaming services to save money. 

All of these trends point to one key factor: a need for reliable internet. So, what does this mean for people who cannot get a reliable internet connection at home? It’s definitely not an ideal situation, but there are still things you can do to get yourself online. 

In this guide, we’ll give you a quick rundown on how to quickly get online using a hotspot, and how to find free Wi-Fi anywhere in the world. (You can also learn how to tell if your Wi-Fi is slow due to internet throttling, and how to speed up your Wi-Fi.) 

Read more: Best Internet Providers of 2022

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Find Free Wi-Fi Near You to Stay Connected


What is a hotspot?

A hotspot is a central location or device that offers wireless access to the internet, and any network device can connect provided it has the right access. Depending on your mobile provider and plan, you may be able to use your smartphone as a hotspot

There are two different types of hotspots: public and private.  

In the above scenario where you’ve paid your mobile provider for the ability to create a hotspot with your smartphone, the smartphone is the physical device that creates wireless access for other Wi-Fi-enabled devices, like laptops, desktop computers and streaming devices. This is an example of a private hotspot. 

A public hotspot is usually created by a business to provide internet service when visitors, customers and clients are on site. Many free, public Wi-Fi connections are hotspots. But for the sake of accuracy, it is important to note a difference between standard Wi-Fi and a hotspot. 

A Telstra technician installs a 5G-capable public Wi-Fi hotspot

A hotspot is a central location or device that offers wireless access to the internet.

Brad Wagner/Telstra

What’s the difference between Wi-Fi and a hotspot?

Whereas hotspots are a physical location or device, Wi-Fi is a wireless technology that devices can use to send information to each other. If you have Wi-Fi at home, it’s because you have a Wi-Fi router quarterbacking all of your wireless gadgets, and an internet service provider that’s connecting that router to the internet. 

So long as you set a strong password, a private Wi-Fi network like that is going to be more secure than a public hotspot because you control who and what connects to it. Public hotspots, on the other hand, are open to anyone within range, which is why it’s a good idea to use a VPN or some other security

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How to Find and Fix Keyword Cannibalization Issues

Key word cannibalization is a significant search engine optimization problem. And a lot of little companies really don’t recognize that they may have this problem. They go about producing content that targets precise key phrases critical to their company. But over time, their internet websites have a good deal of content that targets the exact keyword phrases.

What is search phrase cannibalization?

The objective of research engine optimization is to allow look for engines to have an understanding of the content on a internet site and provide up the very best final results for a lookup query. Search phrase cannibalization can reduce look for engines from carrying out that aim.

Key phrase cannibalization (or content material cannibalization) happens when several parts of content compete with each individual other to rank in the research engine outcomes web pages (SERPs). When two web pages (or much more) compete for web page rank for the very same key phrase, it gets hard for Google to determine which website page really should rank for that individual keyword. This could reduce possibly website page from position for the focus on search phrase, ensuing in lessened visitors and, subsequently, much less conversions.

Negative outcomes on your Seo

A lot of tiny corporations really do not understand that their visibility is suffering from the damaging outcomes of key word cannibalization. You may possibly believe you would have better odds of position for a key phrase if you have several items of content optimized for it.

But Web optimization is not roulette. When you engage in roulette, the much more quantities you have protected on the board, the much more possible you will earn (even though you could not be profitable!). But that doesn’t implement to Website positioning. The a lot more web pages you have targeting a key phrase, the much more harm you could do to your Seo.

An this is why:

  • Internet pages on your web page are different entities with their have authority and site position. This implies your webpages are competing for search motor visibility if they are hoping to rank for the exact same key word.
  • The position web page may not be appropriate to your audience. If Google simply cannot figure out which page is the 1 that need to rank, it could show a a lot less pertinent webpage. This will hurt your conversions and probably have a negative influence on the visitor’s knowledge.
  • If you do have search phrase cannibalization on your web site, it can devalue your information. A number of webpages hoping to rank for the identical search term tells your people that you are stretching your material quite skinny. This will ship a concept that you are not an authority in your industry. And will reduce your means to draw in your goal audience.
  • For those looking to website link to your material, getting various internet pages for the very same key phrase will decrease the chances of them executing so. And if they do, backlinks
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