Like it or loathe it, but law firm SEO is a key ingredient to gaining new clients for your firm. Here are 8 components for a friendly law firm SEO strategy
Good search engine optimization is a critical element of achieving great online results for your firm’s visibility, but times are changing and new aspects to law firm SEO are emerging regularly – some that will hurt your firm’s rankings, others that will lift them.
Lawyers need to know what the best marketing strategy is for SEO as more lawyers get to grips with great online marketing strategies, while others languish and fear the sheer shifting landscape of search engine optimization.
We have rounded up an ultimate guide to building a successful law firm SEO strategy for 2022 and beyond.
What IS Law Firm SEO?
SEO is a marketing practice that helps to promote your law firm online. Through SEO, people can easily find your website.
This strategy enables law firms to get better organic search ranking positions without paying a dime. As such, they’re likely to get more cases or clients from their preferred practice area.
The first page of Google holds 96 percent of all organic search engine users. Therefore, only 4% of visitors click beyond the first page of rankings on Google or any other search engine.
However, this does not mean you only have to rank well on the first page of Google. You don’t need to be number one for a specific keyword or phrase.
This is because, in SEO for lawyers, you will notice that ranking on the top 5 results only generates 40 percent of all clicks. But ranking between 6th and 10th position can still get you 30 percent of all clicks.
The more visitors you have, the more potential clients your law firm will receive.
SEO for lawyers exists as an art and a science. Therefore, expert practitioners should have creative and technical skills to get the most out of their SEO strategy.
How Does Legal SEO Work?
The basic function of law firm SEO is to improve your on-page and off-page optimization. On-page optimization helps you rank first in search engines like Google, Yahoo, and Bing.
Off-page optimization, on the other hand, which also known as backlinks. Backlinks are links that go from one web page to another and their importance is oft-debated in terms of how effective they are and how you might go about obtaining them, but they remain a key element of good SEO.
Backlinks are a type of validation that search engines use to establish the authority and relevance of a specific site or page.
This is an essential part of law firm SEO because you need backlinks from related websites to rank well in major search engine results pages. When obtaining backlinks there are opportunities to write guest posts for sites with good ranking (LawFuel has opportunities for high quality content), but you need to avoid black hat methods of posting poor quality content