7 reasons why people believe SEO myths

SEO myths vs facts

Some days in the world of SEO, it feels like “Groundhog Day” – the classic 1993 movie where Phil Conners (played by Bill Murray) repeats the same day over and over. 

But instead of the day repeating, one question gets asked over and over and over. It usually goes something like this: what are some common SEO myths you always hear that need to be debunked?

The topic of SEO myths and conspiracy theories is popular. We recently featured an article on myths (​​11 conspiracy theories about search, Google and Big Tech) here on Search Engine Land and have published several others in past years. So we won’t go into any actual myths or debunking here.

The bigger question is: why does your boss (and/or your co-workers and/or your team) keep asking you about these SEO myths? Or how did your client hear about some random, long-ago debunked tactic? Shouldn’t they know better?

Well, no. Not always. 

Part of your job is to understand and educate them about how search actually works – why E-A-T isn’t a ranking factor, why Domain Authority isn’t a metric Google uses or why LSI keywords are a ridiculous concept.

Read on to learn about the top reasons people believe SEO myths and how some SEO practitioners deal with them.

1. Repetition

SEO myths sound believable when repeated enough times. Misinformation tends to spread in our industry. It’s shared in conference presentations, in blog posts, on social media, on podcasts and elsewhere. Before you know it, you’ve got a myth (or a new SEO boogeyman). 

So if you find yourself in this situation, what should you do? 

Holly Miller Anderson, lead SEO product manager, North America, at Under Armour, put it this way: “Educate. Don’t argue.”

“One of the best things SEO leads can do is to be as proactive as possible about educating your org and leadership team against SEO myths,” Anderson said. “Host talks as often as possible (i.e. lunch and learn style) about SEO myths and invite people to come in and hear some of the myths, share the ones they’ve heard, and provide different resources and proof.”

This creates a safer space for people to voice their opinion or understanding about SEO without being viewed as stupid, Anderson added. It also gives the SEO lead a forum to address myths in a non-threatening way.

2. Myths typically are the “easy answer”

SEO is “free traffic.” At least, that’s how many clients view it. At times, SEO is oversimplified, to the point where clients think all you have to do is x, y and z and then sit back and wait for all the rankings, traffic, conversions and revenue.

Well, often the “too good to be true” answers turn out to be just SEO basics. Table stakes. Everybody is optimizing their meta tags, answering questions, making mobile-friendly sites and trying to create “great” content. 

Sometimes, even worse, these “easy answers” could actually be tactics that could inflict harm

Read More

Blogger in Kazakhstan will help people today join soon after authorities slice web access

When riots and clashes with law enforcement broke out in Kazakhstan, preferred blogger Kunekei Nurlan was shocked to find that only a tiny variety of followers from overseas were seeing her tales.

“They started out writing: ‘All of Kazakhstan is in a vacuum, we cannot reach our kin. Why are you on the web?” Kunekei Nurlan informed Euronews.

The blogger hadn’t realised that authorities shut down the net in the whole state thanks to the VPN on her phone.

But most Kazakhstanis uncovered on their own not able to speak to cherished kinds or obtain info about what was occurring.

“I realised that I experienced obtain to information and facts in normal, to folks,” Nurlan, who prefers to use a pseudonym, reported.

Connecting with my brother

Friends and acquaintances stranded at airports in other nations around the world began to make contact with the blogger amid the crisis.

“They asked me to contact their good friends and moms and dads because mobile telephone and landline expert services in Kazakhstan were being doing the job,” Nurlan stated.

“We utilised our quantities to phone them, question them and give them messages, for case in point: ‘Marat is in Germany suitable now and are unable to get a flight.'”

She started acquiring far more messages on social media, not only from pals and acquaintances: “I could not bodily contact them all by myself any more. I ran out of income on my mobile phone, the lender apps and terminals did not operate, and we have been all sitting down at property, with no one particular heading out.”

Nurlan arrived up with the notion of setting up a team on Telegram, a single of the most preferred messenger apps in the state.

“I speedily announced that I was on the lookout for volunteers who also had obtain to the online to hook up individuals for the reason that the worst issue is when you you should not have any details,” she reported.

Kunekei Nurlan has obtained apps from hundreds of individuals not only from Kazakhstan but also from other nations around the world: Russia, Uzbekistan, Turkey and European Union member states.

In just a couple of days, the local community “Bauyrmen Bailanys”, which in Kazakh suggests “Linking with a brother” appeared. At the time of writing, the Telegram channel had more than 13,000 subscribers.

‘Psychologically hard’

Most of the messages have a title, a phone selection and a request to contact and see if the caller is harmless.

“Several of our citizens overseas cannot arrive at us since some do not know how to Skype, some do not know how to use a variety of apps,” suggests Nurlan, who is from Almaty, the country’s major metropolis.

On Friday (January 7) alone, the group acquired a lot more than 3,700 needs, and volunteers managed to get to most of them.

Whilst on the to start with working day they hardly handed on any challenging information, with the influx of requests, the situation started to adjust.

Read More