Additionally, Google is working on upgrading its search capabilities through AI technology like MUM, which promises to make search more flexible.
This valuable knowledge will push you towards the best way to optimize your site.
Let’s make sure your SEO strategy matches the flexibility of your customers and Google’s constantly changing algorithm.
How To Optimize Your Site For Voice Search
Now that we know how people typically use voice search, let’s get to work.
Making your site voice-search-friendly can help people find you – and, more importantly, choose you.
How can your business leverage voice technology?
1. Find & Use Conversational Keywords
As you know, short and vague keywords are the enemy of SEO.
In most cases, mid-tail and long-tail keywords are much better: the more specific they are, the more likely they are to bring you a customer.
Voice search takes it a step further: even long-tail keywords aren’t enough.
Instead, you have to use full phrases and questions that are normally used in conversations between real humans.
Such as, “What is the airspeed velocity of an unladen swallow?”
Fortunately, keyword-finding tools can pick up such phrases and questions for you just fine.
Look no further than WebCEO’s Keyword Suggestions.
Screenshot from WebCEO, April 2022Once you’re inside the question research tool, select all conversational phrases.
Hint: they often begin with the words who, what, why, where, when, and how.
Good alternatives for voice search keyword research are Google’s autocomplete and “People Also Ask” features.
To take your research across the finish line, be sure to also look in forums and websites frequented by your target audience.
A really good example is Reddit. Find a subreddit related to your niche and check the thread titles – those are the questions asked by your potential customers.
All that’s left is to use them on your site.
2. Build An FAQ Section
You often hear that having an FAQ page on your site is great for your SEO, and it’s absolutely true.
Users come with questions, and you should have the answers ready.
SEO experts advise creating content that fulfills the users’ needs, and it’s hard to think of a better example than an FAQ.
But the important words here are “questions” and “answers” – that’s the essence of voice search!
Those questions and answers are the drivers of conversational language, which we’ve just talked about.
Using your research from step 1, list the questions on one of your site’s pages – then simply follow them up with answers.
Make them detailed, but not too long; users prefer quick answers, and voice search answers tend to be on the shorter side, too.
Screenshot from Siri User Guide, April 20223. Go Multilingual
Chances are, you have a diverse pool of visitors who speak more than one language.
If that’s the case, you need to prepare content they can find and use.
With voice search involved, the quality of your content’s translation needs to be very accurate.
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