Tag: Watch

5 Enterprise SEO Trends To Watch In 2023

Amel
5 Enterprise SEO Trends To Watch In 2023

As purchasing power continues to shift and paid marketing budgets dwindle, SEO is increasingly important for business executives who are looking to stay ahead.

By leveraging critical insights into consumer trends found through comprehensive SEO, strategies, decision-makers can remain agile in an ever-changing market landscape.

This article identifies five key trends and areas of opportunity to watch for in 2023.

What Is Enterprise SEO?

Enterprise SEO is the fundamental and strategic execution of organic programs across enterprise-level organizations.

This involves managing large-scale SEO projects for organizations with large websites and a wide range of products and services.

Large brands with multiple departments and infrastructures are typical examples of organizations that utilize enterprise SEO technology and implement core principles into the business.

The same applies to organizations that have thousands of webpages.

Enterprise SEO also involves stakeholder management, planning and strategy, and alignment with corporate goals compared to regular practices.

What Has Changed In Enterprise SEO?

In 2022, this involved improving cross-channel and broader departmental collaboration and advancing workflow, reporting processes, and systems.

We also saw more SEO professionals utilizing data and insights in real time and embracing AI-based automation.

Fast forward to 2023, and we see SEO being engrained in organizations – and AI being infused in SEO – looking for cost-efficient channels that can deliver return on investment (ROI) and add incremental benefits in terms of compounding benefits.

Google Trends: Interest in SEOScreenshot from Google Trends, March 2023

With over 90% of organizations planning to utilize SEO in 2023, it’s here to stay. It is here to change, adapt, and grow!

It is changing beyond its traditional siloed boundaries, bringing new opportunities for those who exercise agility, flexibility, and willingness to change.

5 Essential Enterprise SEO Trends To Watch In 2023

 1. Compounding SEO Value

As most marketers are being asked to do more, companies focusing on SEO see a compounding return on their investment yearly.

At BrightEdge (my employer), we study different industries; we’re seeing that leaders from last year are getting a return on their SEO work that grows over time.

For example, we tracked the performance of the top-ranking pages for the top 1,000 ecommerce terms over the last year.

We found that this year, those same pages are driving 20% more keywords each, resulting in a 120% lift in traffic, according to click data.

BrightEdge SEO Now: Companies interested in SEOImage from BrightEdge SEO Now, March 2023

As users engage with your page, it builds authority. And as more searches emerge related to that page, they are shown for those different keywords as well. Moreover, the traffic goes away once you stop spending on paid channels.

So, the compounding effect of SEO is worth noting, and it’s driving significant value for ecommerce pages.

The work done by SEO pros today also pays off in the long run.

2. Search Updates, Best Practices, And Search Engine Algorithms

We are only in Q1 of 2023, and the pace of change and innovation – especially around AI – has been rapid. One of the biggest challenges facing

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6 web design trends to watch in 2023

Amel
6 web design trends to watch in 2023

Since its inception in the mid-1990s, the web has been an interactive place. In 2023, we expect user immersion to be integral to all facets of web design. That includes the technology to empower web users to participate in shaping their own experience of the web — not just in the metaverse or Web3 or whatever turn the digital zeitgeist takes next, but also in small yet meaningful parts of their daily internet use. 

Given this focus on more immersive experiences, we’ve outlined 6 top trends that are worth watching in the world of web design, which range from a new (old) aesthetic, to parallax scrolling and beyond. (For a bit of fun, take a look at these classic scrollbar designs.)

01. Y2K aesthetic

web design trends 2023 - beige background webpage with text in bubbles

Designer Christopher Nelson’s personal portfolio site references Y2K design with clean, flat-color, sticker-like images and pixelated fonts (Image credit: Webflow)

The early 2000s style has made a comeback over the last few years in everything from music to fashion to art. This trend has carried over to web design, where we expect the nostalgia wave — particularly the Y2K aesthetic — to continue to grow and develop. By capitalising on wider trends like Y2K, designers can help site visitors connect better with their sites and create relatable experiences that encourage visitors to immerse themselves.  

In the early 2000s, images loaded slowly. So, web design often involved simple, text-heavy layouts dominated by white space. And the fonts were usually simple, like sans serif or monospaced. Sometimes they were visibly pixelated, as Christopher Nelson demonstrates in his contemporary website (opens in new tab). 

You can find Y2K inspiration in resources like the Internet Archive’s Wayback Machine (opens in new tab). Or try the Web Design Museum (opens in new tab) — which has a great Twitter feed (opens in new tab). The museum is a curated collection of screenshots of notable designs from the late 1990s and early 2000s.

02. Custom fonts and lettering  

web design trends 2023 - a website with a mix of colourful fonts

Leandro Assis’ website is just as fun as his custom fonts. (Image credit: Webflow)

Given the enthusiasm for text-based website designs in recent years, look for custom fonts and hand-created lettering to be this trend’s next wave in 2023. Personalised touches like customised fonts foster a more immersive experience for visitors. 

Text can be a key graphical element, and illustrative styles are on the rise. A fantastic example of hand-drawn lettering is the work of Leandro Assis (opens in new tab), a Brazilian lettering artist. His bright, lively fonts are inspired by cartooning and illustration. To make his work even more striking, Assis has sometimes created animated effects with his lettering. His graphic style has been embraced by clients including Nike (opens in new tab), Amazon Music (opens in new tab), and RuPaul’s Drag Race (opens in new tab). 

03. Shared frameworks 

Similar to the growth we’ve seen in open-source software, we expect to see an increase in popularity of shareable frameworks in 2023, as

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Watch UMass Professor Explains the Internet in 5 Levels of Difficulty | 5 Levels

Amel
Watch UMass Professor Explains the Internet in 5 Levels of Difficulty | 5 Levels

Hi, I’m Jim Kurose,

I’m a professor

at the University of Massachusetts at Amherst,

and I’ve been challenged to describe the internet

in five levels of increasing difficulty.

The internet is the most technically complex system

that humanity has ever built.

The internet is a network of networks.

It’s a platform on which all of the internet applications

that you’ve heard of can be built.

[bright music]

Hi, it’s really, really nice to meet you.

What’s your name?

My name is Skylar.

Skylar, we’re here to talk about the internet,

and I bet you must use the internet a lot, right?

Yeah.

What’s your conception about what the internet is?

The internet?

For me, it’s just something to use when I need

like to search up something or watch videos.

The internet is, physically, these computers

that all talk to each other.

Billions of computers, in the case of the internet.

The internet allows us to do

a lot of really, really interesting,

what we call applications.

You ever think about how that video gets to you

over the internet?

Yeah, I have no idea.

Got a favorite movie?

Matilda.

Matilda. All right.

We’re gonna actually build an internet.

I’ve got a couple of things here that I wanna show you,

or a couple of toys, actually.

Okay, let’s pretend that these round balls are computers.

And the internet is something that connects them.

And right now, the internet is just one communication link.

And Matilda is sent over the internet from this computer

to your computer.

So the internet is a network for carrying information

from one computer to another.

Now this network here looks pretty simple, doesn’t it?

Right? It’s just one thing.

Should we add some more friends in?

Yeah.

Let’s say we want to get a video from here, over to here.

How do you think that video would sort of travel

through this network?

Maybe it could go to here, to here, to here, to here.

That’s right.

So that’s pretty cool.

There are actually lots of different ways to actually go

through the internet to get from what we call a source,

the place that’s sending the information,

to the receiver, the place that’s actually gathering

the information together.

And that’s something we actually call routing.

Huh, but wouldn’t it just be easier

for it to go from here to here,

instead of going from here to here,

to here to here?

Yeah. So that’s a really good observation.

In most pieces of the internet,

that’s exactly what would happen.

We want to take what’s called a shortest path.

But still, there are multiple paths.

And why do you think that might be valuable?

Maybe one way is messed up or broken.

So you go the other way.

Exactly.

So, Skylar, that was a great discussion

about what we just built.

And I wanted to talk to you about,

or ask you about maybe one other really important

part about networks.

And it’s not

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